Please visit Search Engine Land for the full article.
What’s In A Word? The Critical Role Of Keyword Selection For Business Growth
April 24th, 2012
Marthe types the word “Melkeallergi” into Google.no, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of “milk...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Contingency Plans: The One Thing Mike Tyson Wants You To Know About Enterprise SEO
April 24th, 2012
Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” - Eric Schmidt, Former Google CEO and current...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
How To Prioritize The Long Tail With Twitter
April 24th, 2012
Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of [...]
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
See Who’s Speaking at SMX Advanced – Only 70 Tickets Left
April 24th, 2012
We’ve got just a few tickets available for SMX Advanced, June 5-6 in Seattle. Register now to ensure you’ve got a ticket for the conference created for experience search marketers. SMX Advanced features one-of-a-kind sessions. See the agenda. Over 75 of the world’s most knowledgeable search...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
New Search Engine Attrakt Focuses On Curated Content
April 24th, 2012
Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there’s no ability to actually search the contents of the bookmarked pages and sites. A few Florentines,...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback
April 23rd, 2012
When you visit Google on April 24th, you will see a huge zipper down the middle of the Google of the logo. The logo is to commemorate the birthday of Gideon Sundback, the man who invented the zipper. He was born 132 years ago on April 24, 1880 in Sweden. In 1905 he immigrated to [...]
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Testing “Trusted Stores” Badges On Search AdWords
April 23rd, 2012
Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer. A Google spokesperson, asked to comment on the test, sent a statement...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 23, 2012
April 23rd, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google’s Cutts Explains How Google Search Works
April 23rd, 2012
Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job. Matt explains how PageRank is used, crawling timelines, frequencies, priorities,...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
5 “Local” Search Engines You Should Be Targeting
April 23rd, 2012
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Faking A Breadcrumb Trail To Stand Out On Google
April 23rd, 2012
Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back in November I noticed HTML entities working in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Mobile SEO Is A Must For Acquiring Mobile Shoppers
April 23rd, 2012
Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. There isn’t a need to tie promotional activities back to branding metrics, or tricky-to-quantify engagement on the site (“Do we want more...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
The Who, When Why Of PPC Account Audits
April 23rd, 2012
Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal day-to-day activities within an account to reevaluate the big picture and see where large opportunities may lie. Normally, when you hear about a company...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Grew Their Own Earth Day Logo
April 22nd, 2012
Google has a special Earth Day logo that flips through the various cycles of the growth of flowers and plants over time. In fact, A Google Doodler named Jen planted and grew the logo, taking pictures over time, which made up today’s Earth Day logo for Google. Here is a video of the logo in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Behind The Scenes In Google’s Battle Against Bad Ads
April 20th, 2012
When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected. Then the employees’ skills are tested on ads that don’t...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Analyst: Mobile To Overtake PC For Local Search By 2015
April 20th, 2012
Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 20, 2012
April 20th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder After only eight months, the Google Related toolbar is headed to the dead...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Redirects Patent Search, Shuts Down Google Related Toolbar, One Pass Vaccine Finder
April 20th, 2012
After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”
April 20th, 2012
With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Search In Pics: Google Halfpipe, Gooogle Cars The Bing Train
April 20th, 2012
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Founder Wearing Google Glasses: Source: Google+ Google...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters
April 20th, 2012
One might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related. Yet, while these metrics are not always correlated, they sometimes – and actually often – are. However, a high...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Street View Images Now Online In Israel
April 19th, 2012
Although a formal launch is planned for this weekend, Google’s Street View imagery for Israel is already online. It marks the first time Google has put street photographs online from any Middle Eastern country. Shown above is a screenshot of the Wailing Wall (also called the Western Wall) in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 19, 2012
April 19th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Home Depot To Correct Misleading Link Request It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Home Depot To Correct Misleading Link Request
April 19th, 2012
It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. But the request was from Home Depot, to its network of nearly 2,000 service providers. Now that it’s come to light, the home improvement store chain says it is...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Staying On Course with SEO Site Audits – eSolutions Spotlight
April 19th, 2012
How does one manage the day-to-day health of the site’s performance while mapping a course to even greater treasures? Check out Covario’s most recent eSolutions Spotlight article to learn how to use site audits as a compass to guide the way.
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Free webcast: Google+ and Social’s Impact on Search
April 19th, 2012
Tuesday, April 24th – 1 PM EST/10 AM PST Google+ and Social’s Impact on Search Speakers: Monica Wright, Search Engine Land Julia Schoenegger, Searchmetrics Monica Wright from Search Engine Land shares tips on Google+ to get the best results with Google Search. And Julia Schoenegger from...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series
April 19th, 2012
Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
This Old Website: What Bob Vila Can Teach You About SEO
April 19th, 2012
I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when Bob Vila was the host (does anyone else remember Bob Vila?). I have been a fan of the show over the years, and for most of the [...]
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Benefits Of Cross-Channel Analytics For Search Marketers
April 19th, 2012
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things we love to tout as search marketers is our ability to track our efforts. We pride ourselves on it. But, as much as our tracking capabilities would leave Wanamaker...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Getting Started With Google Shopping Feeds
April 19th, 2012
With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame
April 18th, 2012
Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t. Search forums like Webmaster World and Google’s own search...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
ATT Interactive: More Than 30 Percent Of Searches On Network Are Mobile
April 18th, 2012
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 18, 2012
April 18th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
8 Products That Might Be On Yahoo’s Chopping Block
April 18th, 2012
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
IAB PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011
April 18th, 2012
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Four Things You Need To Know About Search Retargeting
April 18th, 2012
In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched for a term that matters to...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
The Most Destructive Lie In Search Marketing
April 18th, 2012
The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to this study done by Performics last year, around a third of all searchers don’t even know the...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
4 Key Recommendations For Social Media Execution In The Industrial Sector
April 18th, 2012
Published earlier this year, GlobalSpec conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. While social media adoption is on the rise, more traditional social networks might be blocked or limited at the workplace, even if a...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
5 Colorful Sketches On Conversion Optimization
April 18th, 2012
They say a picture is worth a thousand words. But are five sketches are worth approximately one column’s worth? Doodling with a new drawing app on the iPad — 53′s Paper, which is a real beauty — I took a pass at illustrating what I consider to be five important ideas in conversion...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
AdWords To Automatically Match For Misspellings, Other Variants
April 17th, 2012
Most experienced AdWords advertisers have developed keyword lists that include things like misspellings, plurals, and other variations on a keyword or phrase. Now, Google will do all this automatically — as it does with organic results — with exact and phrase matching, though...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 17, 2012
April 17th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
April 17th, 2012
A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: eMarketer’s Top Digital Trends for 2012 and Beyond
April 17th, 2012
Advertise with Video, Social, and Mobile This white paper discusses: Selling your boss on the importance of investing in video ads Social metrics need to be more than counting "likes" Consumer mobile trends and outlooks Download now »
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
New adCenter Metric Launched: Share of Voice
April 17th, 2012
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Social Search: Dead On Arrival? Or On Life Support?
April 17th, 2012
It’s the uber-powerful search marketing signal… and marketers sabotaging it even before it’s had a chance to find a toe-hold. I’m talking about ‘Social Search’, the rising trend of social media-driven local search signals and the callous, narrow-minded and (in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Will Pitching Guest Posts Be The Death of Marketers?
April 17th, 2012
Nothing kills my link building buzz more than receiving this email after (what I consider) a top-notch pitch: I don’t know the exact moment when marketers started getting this bad reputation, but I’m seeing it a lot. Frankly, if you’re getting good content or getting more value...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
9 More Content Development Ideas For Increased Visibility
April 17th, 2012
In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working on....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Does Booming International Search Mask A Google Decline?
April 17th, 2012
Google’s recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google’s cunning share split. I haven’t seen a single commentator consider the US versus the rest of...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why
April 17th, 2012
By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that’s happening. More on the explanation later; first, the numbers. The “slashtags” search engine has already seen a 337 percent gain in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 16, 2012
April 16th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Hits 2 Billion Check-ins, 20 Million Users It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.