Please visit Search Engine Land for the full article.
Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says
February 3rd, 2012
Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and...
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Please visit Search Engine Land for the full article.
Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says
February 3rd, 2012
Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 2, 2012
February 2nd, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options Microsoft announced their January 2012 adCenter release...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Check your SEO Score now with Searchmetrics Search Analytics Software
February 2nd, 2012
See how your SEO strategies are working and what your competitors are up to. Searchmetrics Essentials consists of the largest, fastest databases available for search and social marketing. Discover for yourself the unique search options and try the Searchmetrics Essentials here today – for...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options
February 2nd, 2012
Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
February 2nd, 2012
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Can Bing & adCenter Bring More To The Table For Large Advertisers?
February 2nd, 2012
During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 1, 2012
February 1st, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
French Court Fines Google $660,000 Because Google Maps Is Free
February 1st, 2012
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
StumbleUpon Kills Direct Links, iFrames Everything
February 1st, 2012
StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Working The Funnel: Finding Value In Non-Converting Events
February 1st, 2012
As performance marketers, it’s our job to find the valuable clicks and filter out the crap. By tracking specific events through cookies and pixels, we attribute revenue to clicks and keywords. Newer tools like conversion funnels allow us to further identify which clicks lead to subsequent clicks...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less
February 1st, 2012
Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring. Fiction! Fiction, I say! Clever marketers embrace the opportunity to market B2B because they...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Justifying Conference Attendance For In-House Search Marketers
February 1st, 2012
While search engine marketing conference attendance for agency staff is almost a given of the job, in-house search engine marketers may find themselves more challenged to justify the expense, both in time and money of conference attendance. Conferences like Search Marketing Expo (SMX) provide a...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google & Bing: We’re Not Involved In “Local Paid Inclusion”
January 31st, 2012
It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, January 31, 2012
January 31st, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot
January 31st, 2012
Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the Wall Street Journal, Cutts is in South Korea this week and, in a presentation Monday night for about 80 government officials, webmasters, lawyers and journalists, managed...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Social Marketing for Search Marketers
January 31st, 2012
Facebook, Twitter, LinkedIn and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now »
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google+ Growing Your Social Network: Quantity vs. Quality
January 31st, 2012
There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google+ Growing Your Social Network: Quantity vs. Quality
January 31st, 2012
There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Pass Options for SMX West – Sessions, Networking and More
January 31st, 2012
Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Pass Options for SMX West – Sessions, Networking and More
January 31st, 2012
Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
12 Steps To Optimize A Webpage For Organic Keywords
January 31st, 2012
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
12 Steps To Optimize A Webpage For Organic Keywords
January 31st, 2012
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Link Building Tool Review: WordTracker Link Builder
January 31st, 2012
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Link Building Tool Review: WordTracker Link Builder
January 31st, 2012
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
3 Essential Features For Multinational Content Delivery
January 31st, 2012
Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
3 Essential Features For Multinational Content Delivery
January 31st, 2012
Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Report: Search Ad Spend To Rise 27% In 2012
January 31st, 2012
eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Report: Search Ad Spend To Rise 27% In 2012
January 31st, 2012
eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
January 31st, 2012
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
January 31st, 2012
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, January 30, 2012
January 30th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data
January 30th, 2012
Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
A Roundup Of New U.S. Government Search Tools
January 30th, 2012
The U.S. government generates a wealth of useful and interesting information. Despite excellent government-oriented search engines like USA.gov and Data.gov, government information isn’t always easy to find. That’s why if you use government information it’s important to put...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
8 Quick Ways to Increase Your AdWords CTR
January 30th, 2012
There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
What You Need To Know About Targeting iPad & Tablet Searchers
January 30th, 2012
“2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
10 Basic Bing Local Optimization Tips
January 30th, 2012
Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Study: Reviews & Images Drive Clicks In Mobile
January 29th, 2012
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Logo For Largest Observed Snowflake
January 28th, 2012
Did you know that today, 125 years ago, in Fort Keogh, Montana, the largest snowflake was documented and placed in the world record book? The snowflake was 38 centimeters in diameter! But honestly, I am even more amazed that someone actually documented this as a world record. And even more amazed...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
January 28th, 2012
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course,...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Bing Out Of “Betaphase” In Germany, Claims 10 Million Users
January 27th, 2012
Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande....
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, January 27, 2012
January 27th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s Search In Pictures, here are the latest images culled...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Mobile Search: The Agency Opportunity – SMN Tuesday, Jan. 31
January 27th, 2012
Search Marketing Now will present “Mobile Search: The Agency Opportunity,” on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!’s mobile division. They’ll give an overview of the current mobile landscape, then...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
January 27th, 2012
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. David Beckham At Google: Google’s Moscow Brick Desk: Bing Bar at...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
January 27th, 2012
Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google’s Q4 earnings report and Yahoo’s out, we’re getting a chance to compare our...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
January 26th, 2012
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
January 26th, 2012
Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new Business Photos website...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, January 26, 2012
January 26th, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content
January 26th, 2012
Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Social Marketing for Search Marketers
January 26th, 2012
Facebook, Twitter, LinkedIn and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now »
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.