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SearchCap: The Day In Search, May 18, 2012

Barry Schwartz — Fri, 18 May 2012 20:35:19 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web,...

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Search In Pics: LinkedIn Bike, Chrome Watch Facebook @ Google

Barry Schwartz — Fri, 18 May 2012 18:14:31 +0000

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch:...

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Dylan Hoffman’s Pirate Times Doodle 4 Google Wins Pirate Booty

Barry Schwartz — Fri, 18 May 2012 13:10:18 +0000

Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a...

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adCenter Updates Microsoft Advertiser Intelligence With Templates Mobile Data

Crosby Grant — Fri, 18 May 2012 13:07:08 +0000

Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,...

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Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research

Pamela Parker — Thu, 17 May 2012 22:32:28 +0000

Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would...

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SearchCap: The Day In Search, May 17, 2012

Barry Schwartz — Thu, 17 May 2012 21:02:00 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing...

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SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies

Search Engine Land — Thu, 17 May 2012 19:00:00 +0000

With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search — it’s...

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Bing Search API Now On Paid Platform

Barry Schwartz — Thu, 17 May 2012 18:04:34 +0000

About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month [...]

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The Ultimate List of Reasons Why You Need Search Engine Optimization

Trond Lyngbø — Thu, 17 May 2012 18:04:23 +0000

You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to...

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Accelerating Revenue Growth With Keyword Parity

Matt Lawson — Thu, 17 May 2012 16:10:17 +0000

As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the...

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Google’s Penguin Update Makes The Wall Street Journal

Barry Schwartz — Thu, 17 May 2012 13:20:39 +0000

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this...

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Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal

Vanessa Fox — Thu, 17 May 2012 10:57:50 +0000

Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and...

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SearchCap: The Day In Search, May 16, 2012

Barry Schwartz — Wed, 16 May 2012 21:04:46 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new...

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Google Launches Knowledge Graph To Provide Answers, Not Just Links

Danny Sullivan — Wed, 16 May 2012 17:00:37 +0000

Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages...

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With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake

Danny Sullivan — Wed, 16 May 2012 15:15:24 +0000

It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews Weren’t Weighted To Account For Number...

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3 Guidelines To Scale Your SEM Team

Richard Carey — Wed, 16 May 2012 14:03:14 +0000

There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management....

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Did Google Drop 100+ Small Directories?

Barry Schwartz — Wed, 16 May 2012 13:44:44 +0000

Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in Google. Later in the day, Terry Van Horne began...

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Do Search Display Really Belong Together?

Dax Hamman — Wed, 16 May 2012 13:27:23 +0000

The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a...

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Early Stage Landing Pages At The Top Of The Funnel

Scott Brinker — Wed, 16 May 2012 13:12:06 +0000

For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we’ll take a look at the very top of the funnel, to see how three...

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Bing’s New Social-Friendly Search Interface Now Live

Matt McGee — Tue, 15 May 2012 23:31:16 +0000

The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try...

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How To Use The Keyword Funnel To Understand Searcher Intent

Ted Ives — Tue, 15 May 2012 21:17:55 +0000

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the...

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SearchCap: The Day In Search, May 15, 2012

Barry Schwartz — Tue, 15 May 2012 21:05:41 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Glossary Of 15 Really Useful International Search Marketing Terms A conversation with a number of international search marketers recently showed that their...

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A Glossary Of 15 Really Useful International Search Marketing Terms

Andy Atkins-Krüger — Tue, 15 May 2012 19:06:46 +0000

A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their...

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SPONSOR MESSAGE: Social Marketing for Search Marketers

Search Engine Land — Tue, 15 May 2012 19:00:53 +0000

Facebook, Twitter, LinkedIn, and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now

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The Social Funnel: What You Lose When You Ignore It

Jordan Kasteler — Tue, 15 May 2012 17:06:25 +0000

I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate...

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