Local Search » Local Search

SearchCap: The Day In Search, February 8, 2012

Barry Schwartz — Wed, 08 Feb 2012 22:23:48 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized...

Please visit Search Engine Land for the full article.

Bing Testing New Search Results Design

Barry Schwartz — Wed, 08 Feb 2012 21:43:03 +0000

Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design. Jason Hart tipped us off listing out the key differences: Vertical tabs removed Top and bottom search boxes widened Search button icon changed...

Please visit Search Engine Land for the full article.

How To Make Unstructured Data Actionable In Display

Frost Prioleau — Wed, 08 Feb 2012 19:05:33 +0000

I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the...

Please visit Search Engine Land for the full article.

Survey: People Largely Negative About Google’s Personalized Search Results

Greg Sterling — Wed, 08 Feb 2012 18:48:54 +0000

Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that...

Please visit Search Engine Land for the full article.

Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?

Danny Sullivan — Wed, 08 Feb 2012 17:14:51 +0000

US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you...

Please visit Search Engine Land for the full article.

The Neuroscience Of Search & Conversion

Brian Massey — Wed, 08 Feb 2012 15:50:55 +0000

The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer? If they weren’t going to take action, why click on the ad? It turns [...]

Please visit Search Engine Land for the full article.

Apple’s Siri Drives 25 Percent Of Wolfram|Alpha Queries

Greg Sterling — Wed, 08 Feb 2012 15:50:13 +0000

Yesterday knowledge engine Wolfram|Alpha announced an intriguing new paid service Wolfram|Alpha Pro. Gary Price wrote an overview of the new service, which will likely appeal to academics, data geeks and a range of other specialized users. Wolfram|Alpha is by no means a mainstream...

Please visit Search Engine Land for the full article.

3 Steps To Optimize Your B2B Informational Assets

Susan Kelly — Wed, 08 Feb 2012 15:29:48 +0000

Does this situation sound familiar? Due to the success of your SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions. Why? Many B2B marketers fail to include informational assets in their...

Please visit Search Engine Land for the full article.

adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency

Crosby Grant — Wed, 08 Feb 2012 15:12:12 +0000

The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is published. During a recent trip to adCenter headquarters, Eric Enge was able to get some insight...

Please visit Search Engine Land for the full article.

Interesting Quotes From Google’s Search Lead, Amit Singhal

Barry Schwartz — Wed, 08 Feb 2012 14:30:28 +0000

Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited. The interview...

Please visit Search Engine Land for the full article.

Google Screenwise: New Program Pays You To Give Up Privacy & Surf The Web With Chrome

Matt McGee — Wed, 08 Feb 2012 06:30:36 +0000

Google is quietly taking requests from web users who want to get paid to surf the web using the Chrome browser while sharing data with Google. The program is called Screenwise and, though we’re not aware of any official announcement, Google has a signup page at...

Please visit Search Engine Land for the full article.

Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools

Gary Price — Wed, 08 Feb 2012 02:32:11 +0000

Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why a W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you...

Please visit Search Engine Land for the full article.

Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad

Danny Sullivan — Wed, 08 Feb 2012 01:05:52 +0000

“SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug” are two quotes from a Google employee that go directly against things Google’s said before. The real truth emerging? More like a new...

Please visit Search Engine Land for the full article.

New: Google Sitelinks With Small Arrows

Barry Schwartz — Wed, 08 Feb 2012 00:34:46 +0000

Google has confirmed that they are rolling out a new look for their one line sitelinks. The new look has a small arrow on the left side of where the sitelinks begin. Here is a picture: A Google spokesperson confirmed that these are indeed new and are “currently rolling out everywhere this...

Please visit Search Engine Land for the full article.

SEMPO Announces 2012 Board Of Directors Nominees

Barry Schwartz — Tue, 07 Feb 2012 22:49:46 +0000

SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012....

Please visit Search Engine Land for the full article.

Google: 41 Percent Of Super Bowl Ad Searches Were Mobile

Greg Sterling — Tue, 07 Feb 2012 22:40:11 +0000

A wide range of social and mobile data are being reported by various sources in the wake of last Sunday’s Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial during the game” (discussing...

Please visit Search Engine Land for the full article.

SearchCap: The Day In Search, February 7, 2012

Barry Schwartz — Tue, 07 Feb 2012 22:22:37 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl...

Please visit Search Engine Land for the full article.

Did Super Bowl Advertisers Take Advantage of Search Interest?

Vanessa Fox — Tue, 07 Feb 2012 20:07:58 +0000

Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web...

Please visit Search Engine Land for the full article.

SPONSOR MESSAGE: Re-Targeting: What You Need to Know to Maximize Conversions and Improve ROI

Search Engine Land — Tue, 07 Feb 2012 20:00:26 +0000

Brought to you by Acquisio, this pre-recorded webcast "Retargeting: What’s Your Strategy?" featuring The Trade Desk’s Jeff Green will show you: Why re-targeting/re-messaging is the biggest opportunity in online advertising Why buying display ads through Google is not enough How...

Please visit Search Engine Land for the full article.

Volunia, A Social Search Engine, Says The Web Has Come Alive

Sean Carlos — Tue, 07 Feb 2012 19:20:33 +0000

Google might be synonymous with the word search in most of the world, but that hasn’t dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with...

Please visit Search Engine Land for the full article.

Guide To Finding Linkbuilding Targets With Social Media

Jordan Kasteler — Tue, 07 Feb 2012 15:55:05 +0000

There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still...

Please visit Search Engine Land for the full article.

Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

Greg Sterling — Tue, 07 Feb 2012 14:47:29 +0000

This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several...

Please visit Search Engine Land for the full article.

The Characters In Google’s Charles Dickens’ Logo

Barry Schwartz — Tue, 07 Feb 2012 14:30:56 +0000

Google is honoring the life of of Charles Dickens with a special Google Logo, aka Doodle, for his 200th birthday. The logo contains several characters from some of his more well known works. The characters include: Nell and her grandfather in the The Old Curiosity Shop Several characters from...

Please visit Search Engine Land for the full article.

Under Threat Of Being Blocked Google, Facebook Comply With India’s New Internet Censorship Rules

Greg Sterling — Mon, 06 Feb 2012 22:01:42 +0000

After China and the US, India is the third largest internet market in the world. But India has philosophically aligned itself more with China in pursuing a policy of censorship toward publication of content deemed “offensive” or “objectionable” by individuals, groups or the government. A recently...

Please visit Search Engine Land for the full article.

SearchCap: The Day In Search, February 6, 2012

Barry Schwartz — Mon, 06 Feb 2012 22:01:22 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts....

Please visit Search Engine Land for the full article.