Local Search

The company, which owns The Orange County Register and other daily newspapers, expects to cut its debt by more than half.

Diane Sawyer will replace Charles Gibson, the anchor of ABC?s ?World News,? who is stepping down, ABC says.

Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. ...

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. ...

While many ad executives and analysts agree that the worst is over, there is little agreement on the strength, timing and distribution of any recovery.

After showing the pilot of ?Glee? in May, Fox told the show?s new fans that they would have to wait until the fall for the second episode.

A marketing plan showed how Forest Laboratories planned to spend millions to get doctors to promote a brand name over generics.

As the Tribune Company emerges from bankruptcy, it could keep the same management that led it there.

Employees at The Journal News in Westchester County were told to reapply for their jobs, but in the end there would be 70 fewer positions.

The company that owns the Orange County Register filed for bankruptcy as part of a debt reorganization plan that has the blessing of its creditors.

Persian Gulf cities have proved more able to build expensive facilities than to actually lure production to the Middle East, as economic efforts run up against their traditional values.

Officials believe an ad?s graphic, in-your-face approach will make New Yorkers think twice before drinking a soda.

Disney?s shareholders aren?t getting caught up in the Marvel fantasy. They sliced $1.5 billion off its market value Monday.

The German media company said that restructuring charges as well as declines in advertising revenue and consumer spending weighed on its results.

Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. ...

Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? ...

Street sales fall by 12.4 percent, but subscriptions rose, meaning that overall circulation was down by 1.2 percent, according to the Audit Bureau of Circulations.