Archive for September, 2009

Seized Times Reporter Is Freed in Afghan Raid That Kills Aide

Wednesday, September 9th, 2009
Stephen Farrell, held captive by militants for four days, was freed in a military commando raid early Wednesday, but his Afghan interpreter was killed.

TV Sports: Tennis Coverage Is Split, and Some Fans Are Left Wanting

Wednesday, September 9th, 2009
When USA Network opted to stop showing tennis, ESPN and Tennis Channel stepped in, which does not necessarily mean change for the better for viewers.

Advertising: Glamour Puts on a Happy Face to Attract Ads

Wednesday, September 9th, 2009
A venerable fashion magazine depicts its readers as all-American, girly and ?aggressively cheerful ? to compete for advertising dollars.

Sun-Times in Deal to Sell Most Assets

Wednesday, September 9th, 2009
A group of local Chicago business interests made a so-called ?stalking-horse? offer to entice competing bids for the bankrupt company.

11th-Hour Filings Oppose Google?s Book Settlement

Wednesday, September 9th, 2009
A federal judge must now begin untangling the competing claims about the effects of an agreement granting Google the right to create the world?s largest digital library and bookstore.

Why is Russia’s Yandex the Fastest Growing Search Engine?

Wednesday, September 9th, 2009
Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? ...

The Pour: Pop Goes the Critic

Wednesday, September 9th, 2009
Gary Vaynerchuk?s video blog has made him plenty of fans, many new to wine.Gary Vaynerchuk, who has developed a rabid following through his online video series, Wine Library TV, has broken through class barriers in a way that no other wine critic has been able to.

A New Force on Broadway

Wednesday, September 9th, 2009
Ushering in a new generation of Broadway power brokers, Jordan Roth, a 33-year-old producer, finalized a deal to buy a stake in and to lead Jujamcyn Theaters.

Talk to The Times: Jill Abramson, Managing Editor

Tuesday, September 8th, 2009
Jill Abramson will answer readers? questions the week of Sept. 7.

Q & A with Stuart Elliott

Tuesday, September 8th, 2009
Q & A with Stuart Elliott.

Movie Studios See a Threat in Growth of Redbox

Tuesday, September 8th, 2009
The Illinois company, which charges $1 a day for DVD rentals, expects to have 22,000 machines in supermarkets, Wal-Mart stores and fast-food outlets by December.

Gadget Makers Can Find Thief, but Don?t Ask

Tuesday, September 8th, 2009
Requests to help locate missing or stolen electronic devices or even to shut down service are typically refused.

Campaign Spotlight: Butterfinger Hopes Funny Again Means Money

Tuesday, September 8th, 2009
The Butterfinger brand of candy bars has gone back to comedic advertising after several years.

Creston Journal: From a Porch in Montana, Low-Power Radio?s Voice Rises

Tuesday, September 8th, 2009
Noncommercial radio stations like Scott Johnson?s might be soon about to roar ? or at least squeak loudly enough to be heard.

Webdenda: People and Accounts of Note

Tuesday, September 8th, 2009
Webdenda.

Booksellers Anticipate a Big Week

Tuesday, September 8th, 2009
Next week publishers will release ?The Lost Symbol,? Dan Brown?s follow-up to ?The Da Vinci Code,? and other high-profile titles, including Senator Edward M. Kennedy?s memoir.

Like Apple, TV Explores Must-Have Applications

Tuesday, September 8th, 2009
DirecTV and Verizon have app stores. Other cable, satellite and phone companies are working on new technology, but the industry is still wrestling with many questions.

Advertising: Adding a Masculine Edge to Body Wash

Tuesday, September 8th, 2009
Nivea, Axe and Old Spice are pitching liquid soaps to men, complete with manlier ?poufs.?

Putting the ‘Search’ in Research

Tuesday, September 8th, 2009
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. ...

Differentiate Yourself for SEO Success

Tuesday, September 8th, 2009
One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. ...

Social Media for B2B

Monday, September 7th, 2009
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. ...

Media Cache: European Broadcasters Argue About Public Aid

Monday, September 7th, 2009
Private networks are complaining about the state aid given to public broadcasters, while the matter of their core business?s move to the Internet is at issue.

Talk to The Times: College Football

Monday, September 7th, 2009
Connor Ennis, an editor on the sports desk, answered questions about college football.

The Media Equation: A Struggle Taming Any Debate

Monday, September 7th, 2009
The consumer Web and many traditional media outlets seem to amplify every debate into a frantic broadcast scrum.

Book Invites Readers to Provide Footnotes

Sunday, September 6th, 2009
In an experiment by SharedBook, readers of ?Nurture Shock? can weigh in with their own annotations online.

At NBC?s Site for Women, a True Makeover

Sunday, September 6th, 2009
The site is overhauling its sections devoted to food, health, home, family and beauty, and integrating more features from other NBC properties.

Electronics Reach Out to the Ends of the Age Spectrum

Sunday, September 6th, 2009
The big electronics companies have focused on the mass market. Clipped by the recession, they are looking at the very young and the old.

Preoccupations: When Publishing Had Scents and Sounds

Sunday, September 6th, 2009
In scarcely 30 years, technology has transformed the office archaeology of the book business.

Considered | Art by Edel Rodriguez: The Sweet, the Bad, the Ugly

Sunday, September 6th, 2009
For connoisseurs of the American scene, the Walt Disney Company?s deal to acquire Marvel Entertainment, announced last week, was delicious in its ironies.

Gates Assails News Agency for Publishing Photo of Marine Killed in Afghanistan

Saturday, September 5th, 2009
The father of the dead Marine had asked The Associated Press that the image of his son not be shown, saying it would hurt the family.

GQ?s Provocative Article on Russia Will Be Hard to Find in Russia

Saturday, September 5th, 2009
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The Wall Street Journal and The New York Times Plan San Francisco Editions

Saturday, September 5th, 2009
The two newspapers are hoping to win more readers and advertisers by offering more local news.

Amazon.com Offers to Replace Copies of Orwell Book

Saturday, September 5th, 2009
The move comes after Amazon erased unlicensed versions of two George Orwell novels from its customers? Kindle reading devices.

Editor Resigns Over Berlusconi-Tied Accusations

Friday, September 4th, 2009
The editor of a Catholic newspaper in Italy stepped down days after a paper tied to Prime Minister Silvio Berlusconi accused him of being a homosexual.

Location-Based Services: Discovering Old and New Paths

Friday, September 4th, 2009
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? ...

Internet Marketing is Like Talking to Children

Friday, September 4th, 2009
If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. ...

Sawyer Shift Creates Gap in Morning

Friday, September 4th, 2009
An ABC executive says ?big changes are to come? at ?Good Morning America? as Diane Sawyer moves to ?World News.?

Advertising: Magazines Now Create and Customize Ads

Friday, September 4th, 2009
In pursuit of shrinking ad revenue, magazines took a larger role in designing ads and tailoring them to specific products.

Disney Swoops Into Action, Buying Marvel for $4 Billion

Thursday, September 3rd, 2009
Disney?s acquisition of Marvel Entertainment will also add Spider-Man and Captain America to its array of businesses.

Battle Heats Up Over Biggest Irish Media Group

Thursday, September 3rd, 2009
The Irish tycoon Denis O?Brien renewed his boardroom battle with Independent News & Media, demanding that it dispose of its London newspapers and cancel plans to sell a South African unit.

At ABC, an Anchor Shift; for TV, an Image Shift

Thursday, September 3rd, 2009
Diane Sawyer?s arrival at ABC?s ?World News? will alter the image of an avuncular male nightly news anchor.

Paperback Business Best Sellers

Thursday, September 3rd, 2009
Rankings are based on August figures.

Hardcover Business Best Sellers

Thursday, September 3rd, 2009
Rankings are based on August figures.

PPC Integration: Integrating PPC with SEO, Part 2

Thursday, September 3rd, 2009
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. ...

Common Mistakes When Hiring an Online Promotions Person

Thursday, September 3rd, 2009
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. ...

Advertising: Rodale and the Obamas Make a Case for Health (and Health Care)

Thursday, September 3rd, 2009
The Obamas make their pitch for health care changes to magazines in the Rodale group.

YouTube May Offer Pay Movies

Thursday, September 3rd, 2009
The video site is said to be in talks with Hollywood studios over an agreement that would allow it to stream movies to users for a fee.

Front Row: A Decade Sophisticated but Louder

Thursday, September 3rd, 2009
In the latest issue, a portfolio of aughties fashion.The latest issue of AnOther Magazine tries to answer the question: What will fashion of the aughties be remembered for, if anything more than hipster uniforms and the Olsen twins?

Examiner.com Buys NowPublic, a Citizen-Media Web Site

Wednesday, September 2nd, 2009
NowPublic, which distributes articles from hundreds of contributors around the world, will operate independently.

Harvard Backs Off Media Policy

Wednesday, September 2nd, 2009
A new policy sought to require students to get approval from the dean?s office before speaking with the news media.