Archive for August, 2009

Newsday Rejects Ad Criticizing Cablevision

Monday, August 17th, 2009
Newsday?s decision not to carry an advertisement from the Tennis Channel raises questions about the paper?s independence from Cablevision.

The Paper That Doesn?t Want to Be Free

Monday, August 17th, 2009
With few signs that advertising is rebounding, other publishers are moving to imitate The Financial Times by erecting so-called pay walls for online content.

Arts, Briefly: The Future, Online

Monday, August 17th, 2009
CBS News is expected to announce that Mo Rocca will host a Web series, ?The Tomorrow Show,? beginning this week.

?District 9? Is No. 1 at the Weekend Box Office

Monday, August 17th, 2009
The low-budget alien movie ?District 9? was No. 1 at the weekend box office with an estimated $37 million in ticket sales.

Accounts, People & Miscellany

Monday, August 17th, 2009
Accounts, People & Miscellany

Advertising: Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics

Monday, August 17th, 2009
Old Spice is pushing the notion ?Residue Is Evil,? with bizarre ads to persuade men to use its new Ever Clear deodorant line.

Blogger Stirs a City by Suggesting That a Florida Couple?s Murder Was a Contract Killing

Monday, August 17th, 2009
Rick Outzen has been blogging and raising new questions in the case of Byrd and Melanie Billings, parents of 13 adopted children, who were killed July 9.

Drilling Down: Buoyant Packaging for ?Light? Products

Monday, August 17th, 2009
When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing.

Fox Business Needs a Lift. Could It Be Don Imus?

Monday, August 17th, 2009
The Fox Business Network may be taking a page from its sibling, Fox News: hire radio personalities.

In Social Media, Come Bearing Gifts

Monday, August 17th, 2009
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. ...

Developing a Social Media Strategy 101, Part 2

Monday, August 17th, 2009
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. ...

The Times Wins 5 Pulitzer Prizes

Sunday, August 16th, 2009
The five prizes for The New York Times were the second most in its history.

Financial Times Feels Vindicated by Web Strategy

Sunday, August 16th, 2009
With advertising still showing few signs of rebounding from its slump, publishers are considering whether to imitate FT.com by erecting so-called pay walls.

Competing Ads on Health Care Plan Swamp the Airwaves

Sunday, August 16th, 2009
A cascade of commercials in the health care fight is helping to create a full-blown national political campaign.

The Ad Campaign: Americans for Stable Quality Care

Sunday, August 16th, 2009
This ad, which began running Aug. 13, marks the debut of a coalition of unlikely bedfellows calling itself Americans for Stable Quality Care. Taking the lead is the Pharmaceutical Research and Manufacturers of America. Other partners are the American Medical Association, Families USA, the Federation of American Hospitals and the Service Employees International Union, which represents health care workers. The coalition is spending $12 million to run the ad in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.

Off the Shelf: The Little Economy That Couldn?t

Sunday, August 16th, 2009
A new book about Iceland?s economic plunge may provide a cautionary tale for much larger countries.

Weinsteins Struggle to Regain Their Touch

Sunday, August 16th, 2009
Four years after Disney bought the Weinsteins out of Miramax, the brothers are under serious stress.

Spanish TV Network Picks Executive as Next President

Saturday, August 15th, 2009
The new president of Univision, the most-watched Spanish language television network in the United States, will be Cesar Conde, 35, the company?s chief strategy officer.

Media Companies Seek Rival for Nielsen Ratings

Saturday, August 15th, 2009
A group of advertisers and TV companies discuss a consortium that would back a rival Nielsen.

Pandora?s Boombox

Friday, August 14th, 2009
A fascinating tale of arrogant record companies versus kids with computers. Guess who wins.

Advertising: Host Loses Some Sponsors After an Obama Remark

Friday, August 14th, 2009
As commentary on cable news reaches a rhetorical boiling point, advertisers may become more skittish about being near it.

Observations from SES San Jose

Friday, August 14th, 2009
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. ...

Sony Plans to Adopt Common Format for E-Books

Friday, August 14th, 2009
To counter Amazon.com, Sony and other device makers as well as several publishers will use the same technology, called ePub, for digital book sales.

Times Company Creating a Wine Club

Friday, August 14th, 2009
The club, an unusual brand extension for the paper but similar to other publications?, will ship hard-to-find wines to members.

Blockbuster?s Loss Exceeds Forecast

Friday, August 14th, 2009
The struggling video rental chain said its second-quarter loss narrowed as it cut costs amid declines in revenue.

Bomb Wounds 2 Journalists in Afghanistan

Thursday, August 13th, 2009
The Associated Press reported that two of its journalists embedded with the U.S. military in the south of the country Afghanistan had been injured in a roadside bomb explosion.

Gannett Cuts 70 More Jobs at Westchester Newspaper

Thursday, August 13th, 2009
All 288 news and advertising sales employees were told their jobs were being eliminated and they could apply for new, redefined ones by Friday.

Independent Filmmakers Distribute on Their Own

Thursday, August 13th, 2009
Instead of waiting to be discovered, aspiring filmmakers are paying for their own marketing and distribution.

Promotions Come in All Shapes, Sizes, and Colors

Thursday, August 13th, 2009
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness. ...

Advertising: Covering Many Bases for a Brand of Blue Jeans

Thursday, August 13th, 2009
Gap is reintroducing its core product, denim jeans, with an elaborate campaign notable for its many nontraditional elements.

Jackson Earnings Grow by Millions After Death

Thursday, August 13th, 2009
Since Michael Jackson?s death, merchandising contracts and a film deal have brought in about $100 million.

Corporations Take a Low-Key Approach to Event Sponsorship

Wednesday, August 12th, 2009
Worried about seeming ostentatious, major businesses that entertain clients do so very quietly.

Is Google Caffeine Faster?

Wednesday, August 12th, 2009
Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not really that noticeable. ...

Translating Keywords Should Never EVER Happen

Wednesday, August 12th, 2009
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. ...

Advertising: Bloomingdale?s Takes a Cue From Hollywood Glamour

Wednesday, August 12th, 2009
?Lights, Camera, Fashion,? the retailer?s campaign saluting the movie industry, features classic and independent films and free movie tickets and DVDs.

Newspaper Union to See Tribune Bonus Information

Tuesday, August 11th, 2009
A union representing newspaper workers should be allowed to see details about the Tribune Co.?s proposal to give bonuses totaling up to $70 million, a federal bankruptcy judge ruled Tuesday.

There?s an App for That. But a Revenue Stream?

Tuesday, August 11th, 2009
Media companies know that they need a presence on smartphones, but they are still navigating financial questions.

Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2

Tuesday, August 11th, 2009
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. ...

The 60 Minute SEO Site Audit

Tuesday, August 11th, 2009
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. ...

Webdenda: People and Accounts of Note

Tuesday, August 11th, 2009
Webdenda.

Q & A with Stuart Elliott

Tuesday, August 11th, 2009
Q & A with Stuart Elliott.

Campaign Spotlight: ?In Wine We Trust,? Ads Suggest

Tuesday, August 11th, 2009
A new ad campaign for the Blackstone Winery boasts fine wine, reasonable prices and a money back guarantee.

Advertising: Notice Those Ads on Blogs? Regulators Do, Too

Tuesday, August 11th, 2009
Attorneys general said full disclosure would keep consumers from being misled by paid-for advertising.

Downturn in Print Media Hurting Photojournalists

Tuesday, August 11th, 2009
The same forces eroding newspapers and magazines are leaving photojournalists with less print on which to show their efforts.

E.W. Scripps Posts 2nd-Quarter Profit

Monday, August 10th, 2009
CINCINNATI (AP) -- Media company E.W. Scripps Co. said Monday it made a profit in the second quarter despite a decline in ad revenue, reversing a year-ago loss that was weighed by impairment charges.

At Fox and MSNBC, Hosts Refire the Insult Machines

Monday, August 10th, 2009
General Electric and the News Corporation are trying to salvage a cease-fire between MSNBC and the Fox News Channel.

California Equity Firm Joins Bidding for Boston Globe

Monday, August 10th, 2009
Platinum Equity is competing with two Boston-based groups to buy New England?s largest newspaper from The New York Times Company.

The Media Equation: For Murdoch, It?s Try, Try Again

Monday, August 10th, 2009
The owner of News Corporation says he wants to go against the grain and ?charge for all our news Web sites.?

Barnes & Noble to Buy Company From Chairman

Monday, August 10th, 2009
Bookseller Barnes & Noble said it will buy Barnes & Noble College Booksellers from its chairman in a deal worth $596 million.

Consumed: Boxers, Not Briefs

Monday, August 10th, 2009
An indie designer comes up against a big trademark owner ? and the unexpected happens.