Archive for August, 2009
Newsday Rejects Ad Criticizing Cablevision
Monday, August 17th, 2009
Newsday?s decision not to carry an advertisement from the Tennis Channel raises questions about the paper?s independence from Cablevision.
The Paper That Doesn?t Want to Be Free
Monday, August 17th, 2009Arts, Briefly: The Future, Online
Monday, August 17th, 2009?District 9? Is No. 1 at the Weekend Box Office
Monday, August 17th, 2009Accounts, People & Miscellany
Monday, August 17th, 2009Advertising: Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics
Monday, August 17th, 2009Blogger Stirs a City by Suggesting That a Florida Couple?s Murder Was a Contract Killing
Monday, August 17th, 2009Drilling Down: Buoyant Packaging for ?Light? Products
Monday, August 17th, 2009Fox Business Needs a Lift. Could It Be Don Imus?
Monday, August 17th, 2009In Social Media, Come Bearing Gifts
Monday, August 17th, 2009
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. ...
Developing a Social Media Strategy 101, Part 2
Monday, August 17th, 2009
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. ...
The Times Wins 5 Pulitzer Prizes
Sunday, August 16th, 2009Financial Times Feels Vindicated by Web Strategy
Sunday, August 16th, 2009Competing Ads on Health Care Plan Swamp the Airwaves
Sunday, August 16th, 2009The Ad Campaign: Americans for Stable Quality Care
Sunday, August 16th, 2009
This ad, which began running Aug. 13, marks the debut of a coalition of unlikely bedfellows calling itself Americans for Stable Quality Care. Taking the lead is the Pharmaceutical Research and Manufacturers of America. Other partners are the American Medical Association, Families USA, the Federation of American Hospitals and the Service Employees International Union, which represents health care workers. The coalition is spending $12 million to run the ad in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.
Off the Shelf: The Little Economy That Couldn?t
Sunday, August 16th, 2009Weinsteins Struggle to Regain Their Touch
Sunday, August 16th, 2009Spanish TV Network Picks Executive as Next President
Saturday, August 15th, 2009Media Companies Seek Rival for Nielsen Ratings
Saturday, August 15th, 2009Pandora?s Boombox
Friday, August 14th, 2009Advertising: Host Loses Some Sponsors After an Obama Remark
Friday, August 14th, 2009Observations from SES San Jose
Friday, August 14th, 2009
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. ...
Sony Plans to Adopt Common Format for E-Books
Friday, August 14th, 2009Times Company Creating a Wine Club
Friday, August 14th, 2009Blockbuster?s Loss Exceeds Forecast
Friday, August 14th, 2009Bomb Wounds 2 Journalists in Afghanistan
Thursday, August 13th, 2009Gannett Cuts 70 More Jobs at Westchester Newspaper
Thursday, August 13th, 2009Independent Filmmakers Distribute on Their Own
Thursday, August 13th, 2009Promotions Come in All Shapes, Sizes, and Colors
Thursday, August 13th, 2009
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness. ...
Advertising: Covering Many Bases for a Brand of Blue Jeans
Thursday, August 13th, 2009Jackson Earnings Grow by Millions After Death
Thursday, August 13th, 2009Corporations Take a Low-Key Approach to Event Sponsorship
Wednesday, August 12th, 2009Is Google Caffeine Faster?
Wednesday, August 12th, 2009
Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not really that noticeable. ...
Translating Keywords Should Never EVER Happen
Wednesday, August 12th, 2009
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. ...
Advertising: Bloomingdale?s Takes a Cue From Hollywood Glamour
Wednesday, August 12th, 2009Newspaper Union to See Tribune Bonus Information
Tuesday, August 11th, 2009There?s an App for That. But a Revenue Stream?
Tuesday, August 11th, 2009Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
Tuesday, August 11th, 2009
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. ...
The 60 Minute SEO Site Audit
Tuesday, August 11th, 2009
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. ...