Archive for August, 2009
Advertising: Asking You to Buy a Couch, Now That You Can?t Sell the House
Monday, August 24th, 2009
Be it ever so humble, there?s no place like home -- unless the owners were hoping to flip the joint and cash in.
![]()
![]()
Accounts, People & Miscellany
Monday, August 24th, 2009
Accounts.
![]()
![]()
Google Analytics 101, Part 1
Monday, August 24th, 2009
How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. ...
Socialnomics: It’s a People Driven Economy, Stupid.
Monday, August 24th, 2009
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. ...
Brad Pitt Pulls Them In at the Box Office
Monday, August 24th, 2009
?Inglourious Basterds,? the risky Quentin Tarantino picture, sold a stout $37.6 million in tickets over the weekend.
![]()
Media Cache: Radiohead Blazes a Marketing Trail
Monday, August 24th, 2009
People in the music industry tend to listen to Thom Yorke, for his band, Radiohead, has cultivated a reputation as one of the most future-proof bands around.
![]()
![]()
Attractions of New York, Laid Bare
Monday, August 24th, 2009
A new section of Time Out New York has articles on finding strippers and getting checked for sexually transmitted diseases, as well as photos of local singles.
![]()
Slate Replaces Newspaper Roundup With News Updates
Monday, August 24th, 2009
Replacing ?Today?s Papers? three times a day will be a recap of the news that acknowledges the faster news cycle.
![]()
New York Observer Starts a Paper on Real Estate
Monday, August 24th, 2009
The 24- to-28-page weekly will be sent free to 10,000 people in the business in New York and will sell subscriptions for $240 a year.
![]()
The Media Equation: Monocle: A Magazine, an Attitude
Monday, August 24th, 2009
Tyler Br
Drilling Down: An Uptick for Real Estate Ads Online
Monday, August 24th, 2009
The price of a real estate ad in one major pricing plan has more than doubled since the last quarter of 2008.
![]()
The Daily Show
Saturday, August 22nd, 2009
There?s still hope for the newspaper industry, Alex Jones says.
![]()
Sale of Cubs and Wrigley Clears Important Hurdle
Saturday, August 22nd, 2009
The Ricketts family has an agreement in place, but the deal must still be approved by a bankruptcy judge and by three-fourths of the major league owners.
![]()
Dow Jones Stock Market Indexes Said to Be for Sale
Saturday, August 22nd, 2009
The News Corporation is said to be in talks to sell its stock-market index business, potentially separating the indexes from the newspaper that has long controlled them.
![]()
A-List Stars Flailing at the Box Office
Friday, August 21st, 2009
Studios aren?t giving up on stars but they are trying to pay them less or looking for cheaper alternatives.
![]()
Advertising: The Birth of ?Just Do It? and Other Magic Words
Friday, August 21st, 2009
A film took ad campaigns indelibly seared into American consciousness and examined their path to pop culture glory.
![]()
Google Rivals Will Oppose Book Settlement
Friday, August 21st, 2009
Amazon, Microsoft and Yahoo are planning to join a coalition to oppose a proposed class-action settlement giving Google the rights to commercialize digital copies of millions of books.
![]()
News Corp. Ends Its Free London Paper
Friday, August 21st, 2009
A money-losing free afternoon tabloid, The London Paper, was competing aggressively to reach young commuters.
![]()
Advertising: With War a Distant Memory, Miller Time Comes to Vietnam
Friday, August 21st, 2009
A marketing campaign for the beer in Vietnam will include the theme ?It?s American time, it?s Miller time.?
![]()
Russian Blogger?s Claims About Plant Accident Lead to Libel Charge
Friday, August 21st, 2009
Mikhail Afanasyev raised questions about the government?s response to an accident at a Siberian hydroelectric plant.
![]()
Is Google the Lazy Man’s Marketing Method?
Friday, August 21st, 2009
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? ...
Search Engine Wars, the Local Front
Friday, August 21st, 2009
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. ...
Debt-Free Plan for Philadelphia Papers
Friday, August 21st, 2009
The proposal includes giving creditors the building that houses The Inquirer and The Daily News.
![]()
Movie Review | ‘Art & Copy’: The Admen of the ?70s: Bohemians Who Surf
Thursday, August 20th, 2009
The world may be going ?Mad Men,? but Doug Pray?s documentary ?Art & Copy? presents a very different picture of the advertising industry.
![]()
The Media Equation: AOL Blossoms as Print Retreats
Thursday, August 20th, 2009
Its 300 producers in New York are backed by hundreds of freelancers and programmers across the globe who churn out copy and edit photos.
![]()
Don Hewitt, Creator of ?60 Minutes,? Dies at 86
Thursday, August 20th, 2009
Mr. Hewitt changed the course of broadcast news by creating the TV magazine show.
![]()
Leagues See Bloggers in the Bleachers as a Threat
Thursday, August 20th, 2009
Some teams have tried to restrict how their games are covered while also creating their own media divisions.
![]()
YouTube in a Deal to Show Clips From CNN and TNT
Thursday, August 20th, 2009
Time Warner signs a deal to show short videos of all of its shows, including ?Gossip Girl? and ?Ellen DeGeneres,? on the video-sharing Web site.
![]()
Measuring Success — How Deep Do You Go?
Thursday, August 20th, 2009
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. ...
DreamWorks Wins Financing for Its Films
Wednesday, August 19th, 2009
After 14 months of negotiations with a few companies, several banks came through with $325 million to back a projected schedule of about six films annually.
![]()
Robert Novak, Pugnacious Columnist, Dies at 78
Wednesday, August 19th, 2009
Mr. Novak was a political columnist and cable television fixture whose scoops reached across five decades.
![]()
The Art of the Landing Page: 7 Tips For Increasing Conversions
Wednesday, August 19th, 2009
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. ...
Building Trust is Key to Great Global Search Marketing
Wednesday, August 19th, 2009
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. ...
Advertising: Waiting at Heathrow, the Literary Experience
Wednesday, August 19th, 2009
The writer Alain de Botton will produce a book in September about his one-week appointment as the airport?s writer in residence.
![]()
MGM Studio Replaces CEO, Hires Turnaround Expert
Wednesday, August 19th, 2009
Metro-Goldwyn-Mayer has replaced its chief executive with a team that includes a turnaround expert, as the storied movie studio grapples with reducing its high debt load.
![]()
MGM Replaces Chief Executive
Wednesday, August 19th, 2009
Metro-Goldwyn-Mayer, crumbling under the weight of a $3.7 billion loan, ousted its chief executive, Harry Sloan, in favor of the star turnaround expert Stephen F. Cooper.
![]()
Murdoch Overhauls Asian TV Group
Wednesday, August 19th, 2009
STAR Group will split its business into three units: STAR India, STAR Greater China and Fox International Channels.
![]()
It?s Broadway Gone Viral, With a Musical Meted Out via Twitter
Tuesday, August 18th, 2009
A version of ?Next to Normal? was published in tweets, each just a line or two from a character in the musical.
![]()
Advertising: Sony Relies on Humor to Counter a Grim Mood
Tuesday, August 18th, 2009
A campaign including Peyton Manning and Justin Timberlake seeks to emphasize Sony as a premium electronics brand.
![]()
Sites Ask Users to Spend to Save
Tuesday, August 18th, 2009
Swoopo.com sells a variety of products in auctions that typically top out at a small fraction of the retail price, but charges a fee for each bid.
![]()
Performance-Based Pricing for SEO?
Tuesday, August 18th, 2009
Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. ...
Don’t Be That Site — You Know the One
Tuesday, August 18th, 2009
Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions. ...
DealBook: Reader?s Digest Plans Chapter 11 Filing
Tuesday, August 18th, 2009
Reader?s Digest Association, which was taken private in 2007, said it plans to file for bankruptcy protection to carry out a debt-for-equity swap that will give control of the company to its lenders.
![]()
Q & A with Stuart Elliott
Tuesday, August 18th, 2009
Q & A with Stuart Elliott.
![]()
Campaign Spotlight: How Do I Pop Thee? Let Me Count the Ways
Tuesday, August 18th, 2009
If there are 50 ways to leave your lover, as Paul Simon once suggested, a brand of snack chips wants to double the ante.
![]()
Webdenda: People and Accounts of Note
Tuesday, August 18th, 2009
Webdenda.
![]()
Sports Briefing | Sports Business: Newspaper Rejects Ad
Tuesday, August 18th, 2009
Newsday rejected an advertisement from the Tennis Channel that sharply criticized the newspaper?s parent company, Cablevision, for not carrying the network.
![]()
Reader?s Digest to File for Chapter 11
Tuesday, August 18th, 2009
Executives say the move will be transparent to readers, with its magazines still publishing and no layoffs expected, but the company will decrease its debt.
![]()
On the Block, a Peek Into the Lifestyle of Bob Guccione
Tuesday, August 18th, 2009
Architectural contents from the Manhattan town house that the former publisher of Penthouse magazine lost to creditors in 2006 were sold at auction.
![]()
Losing Job, Consumer Columnist Cries Foul
Tuesday, August 18th, 2009
The dispute between the newspaper and the consumer columnist centers on why he was dismissed.
![]()