Archive for August, 2009
Q & A with Stuart Elliott
Monday, August 31st, 2009
Q & A with Stuart Elliott.
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Webdenda: People and Accounts of Note
Monday, August 31st, 2009
Webdenda.
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Can Social Media Be Measured?
Monday, August 31st, 2009
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. ...
Google Analytics 101, Part 2
Monday, August 31st, 2009
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. ...
Latin American Journalists Face New Opposition
Monday, August 31st, 2009
In Brazil, an official?s son won a court injunction against a newspaper, while a new education law in Venezuela restricts the news media there.
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Link by Link: Wikipedia Looks Hard at Its Culture
Monday, August 31st, 2009
At an awkward moment, Wikipedia has hired consultants to tell it how to diversify its contributors and its offerings.
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N.B.A. Teams Devise New Ways to Fill Seats
Monday, August 31st, 2009
The task of giving fans an incentive to buy tickets in a tough economy has led to a variety of unusual offers and plans in the N.B.A.
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Memo From Cairo: Hints of Pluralism in Egyptian Religious Debates
Monday, August 31st, 2009
In Egypt, a man who has been preaching liberal Islamic views for decades says that only now, with the rise of independent media, has he had a chance to be heard.
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A Song Contest Becomes a Hot Spot in Feud Between Countries
Monday, August 31st, 2009
The simmering conflict between Armenia and Azerbaijan has moved into the Eurovision Song Contest.
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Accounts, People & Miscellany
Monday, August 31st, 2009
Accounts.
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Edit to Ali-Frazier Film Brings Protests
Monday, August 31st, 2009
The DVD for ?Thrilla in Manila? cut five minutes from a fight scene, and some people are questioning the intent.
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Advertising: A Soup Swaps Football Helmets for Hard Hats
Monday, August 31st, 2009
The new round of ads will feature men who work in shipyards, quarries and farms who go home to play with their children and help care for them.
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With ?Celebreality,? VH1 Attracts Ratings and Chagrin
Monday, August 31st, 2009
Judging by its schedule and ratings, VH1 and its viewers seem to be hooked on celebrity reality shows even after strong criticism.
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Newsday Rejects Ads by Verizon, Now a Rival
Monday, August 31st, 2009
The phone company bought full-page ads several times a month for its Internet and TV service until the paper stopped accepting them a few months ago.
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Owner of Orange County Register May File for Bankruptcy
Monday, August 31st, 2009
Freedom Communications could become the latest victim in the decline of newspapers, filing for Chapter 11 reorganization this week.
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Drilling Down: Parents Misjudge Social Network Habit
Monday, August 31st, 2009
A study by Common Sense Media finds that 22 percent of teenagers check social networks more than 10 times a day, but parents are often unaware.
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All a Cub Reporter Needs Is a Scoop and an iPhone
Sunday, August 30th, 2009
Fwix, a local news site, will release an iPhone application to let users file news updates, photos and videos from the field.
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Hey, PC, Who Taught You to Fight Back?
Sunday, August 30th, 2009
After taking a beating in the ?Get a Mac? ads, Microsoft is emphasizing the diversity of PC users and the value of Windows machines.
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Ping: Using ?Free? to Turn a Profit
Sunday, August 30th, 2009
Evernote, a company that makes a Web application to save data users accumulate, hopes that giving away its product will pay off in the end.
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Court Rejects F.C.C. Cap on Cable Market Share
Saturday, August 29th, 2009
The verdict was a victory for the largest cable company, Comcast Corp., which has 26 percent share and sued to block the rule.
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Wall St. Journal Gives an Ethics Green Light to a P.R. Executive?s Column
Friday, August 28th, 2009
Mark J. Penn, the chief of Burson-Marsteller, said he had no idea his firm would use his writing to drum up business.
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Common SEO Problems of E-commerce Sites
Friday, August 28th, 2009
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. ...
Is Search Innovative?
Friday, August 28th, 2009
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. ...
Italian Regulators Investigating Google
Friday, August 28th, 2009
Publishers have complained that the company was denying them a fair share of online advertising revenue.
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Request Seeks Details of Tribune?s Buyout
Friday, August 28th, 2009
Some bondholders of the Tribune Company want to investigate the company?s sale to the billionaire Samuel Zell, a deal creditors claim led to a bankruptcy filing.
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Advertising: For a Select Few, Madison Avenue Has Dream Jobs
Friday, August 28th, 2009
A high-wattage smile and an outgoing personality can result in a high-profile job as a blogging ambassador to a tourist destination.
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A&E and Lifetime Channels Complete Their Merger
Friday, August 28th, 2009
Abbe Raven, the president of A&E, will be in charge of the combined entity, and the chief executive of Lifetime will report to her.
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Talk to the Times: Assistant Managing Editor Gerald Marzorati
Thursday, August 27th, 2009
Gerald Marzorati is answering questions from readers Aug. 24-28, 2009.
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Have We Lost All Control?
Thursday, August 27th, 2009
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. ...
Costlier Cablevision Plan Angers Tennis Channel
Thursday, August 27th, 2009
After years of failed negotiations, Cablevision reignited hostilities with the Tennis Channel by announcing that it will carry the network as part of a sports package that costs consumers an extra $5.95 a month.
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William A. Emerson Jr., Editor in Chief of Saturday Evening Post, Dies at 86
Thursday, August 27th, 2009
Mr. Emerson was an important chronicler of the tumultuous civil rights era in the South. He was known as a nimble, competitive and voluble editor and reporter.
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Advertising: Using Milk-Carton Ads to Build Strong Brands
Thursday, August 27th, 2009
A far cry from missing-child notices, today?s milk containers are used as a platform in national campaigns for things like DVDs, frozen dinners and brownie mixes.
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Who?s Driving Twitter?s Popularity? Not Teens
Wednesday, August 26th, 2009
Despite their reputation as early adopters, young people are not flocking to Twitter. But their parents are.
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As Sales Plummet, Borders Posts a Bigger Quarterly Loss
Wednesday, August 26th, 2009
Consumers have headed online to buy from companies like Amazon.com instead of going to bookstores.
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Advertising: Comedy Central Tries to Gauge Passion of Its Viewers
Wednesday, August 26th, 2009
The cable channel commissioned a study that suggested core fans of its late-night hosts were especially committed.
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A&E Plans Reality Series on Jacksons
Wednesday, August 26th, 2009
The show is expected to be an outgrowth of a one-hour special that the network announced before Michael Jackson?s death.
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Use International Search Marketing — Just Like Google!
Wednesday, August 26th, 2009
Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. ...
The Readers Are Over 40. (Don?t Tell Advertisers.)
Tuesday, August 25th, 2009
While More magazine proudly serves women over 40, it is trying to lower its average reader age. Advertisers would like to reach younger consumers.
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F.T.C. to Assess Business of News
Tuesday, August 25th, 2009
The commission is planning two days of workshops addressing the question of how journalism will survive the Internet age.
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Wikipedia to Limit Changes to Articles on People
Tuesday, August 25th, 2009
Founded on the concept that anyone could change its content, the online encyclopedia is requiring reviews on articles about living people after embarrassing incidents.
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Advertising: Looking for Viewers. No Need to Pardon the Puns.
Tuesday, August 25th, 2009
The CW network is going all out to promote its new vampire series, which the network says should appeal to its young demographic.
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Reader?s Digest Requests Bankruptcy Protection
Tuesday, August 25th, 2009
The publisher of the popular monthly magazine and dozens of other titles filed for prearranged Chapter 11 bankruptcy protection as part of its restructuring plan.
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Webdenda: People and Accounts of Note
Tuesday, August 25th, 2009
Paul Banham joined the London office of JWT, part of WPP, as digital creative director. Mr. Banham has worked at agencies that include Archibald Ingall Stretton and Agency.com.
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Q & A with Stuart Elliott
Tuesday, August 25th, 2009
Q & A with Stuart Elliott.
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Campaign Spotlight: King Cotton Goes on Tour
Tuesday, August 25th, 2009
The song ?Dixie? located the land of cotton as ?way down south.? A promotion, now under way, is also bringing cotton to points north, east and west.
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Social, Search, and Branding
Tuesday, August 25th, 2009
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. ...
10 Common SEO Mistakes
Tuesday, August 25th, 2009
Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. ...
Mining the Web for Feelings, Not Facts
Monday, August 24th, 2009
The universe of reviews, ratings and recommendations online open a tantalizing window on the collective consciousness.
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European Opposition Mounts Against Google?s Selling Digitized Books
Monday, August 24th, 2009
National copyright agencies, which charge fees to publishers, see the proposed deal as a threat to their income.
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After 48 Years, Julia Child Has a Big Best Seller, Butter and All
Monday, August 24th, 2009
Almost 48 years after it was first published, ?Mastering the Art of French Cooking? by Julia Child is finally topping the best-seller list.
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