Archive for July, 2009
Bring Legal in Early on Your Social Media Strategy
Monday, July 20th, 2009
With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and -- most of all -- money. ...
PPC Bid Management, Part 2
Monday, July 20th, 2009
There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. ...
A Quick Path to Magazine Editor and Publisher
Monday, July 20th, 2009
An online start-up lets people choose articles, set ad rates and print the end result themselves.
![]()
Management Changes at Interview Magazine
Monday, July 20th, 2009
At a publication that has been dealing with turnover, a new president and a new editor in chief are to be announced this week.
![]()
Heralding a Vampire Sequel, Week After Week
Monday, July 20th, 2009
A cable channel, ReelzChannel, will offer a weekly prime-time show that reports on the second ?Twilight? movie.
![]()
Advertising: Madison Avenue Will Be Watching FedEx?s Web Videos
Monday, July 20th, 2009
FedEx, an advertising bellwether, is unveiling its first Web-video advertising campaign, five three-minute comedy sketches.
![]()
Drilling Down: Snack Ads Spur Children to Eat More
Sunday, July 19th, 2009
In a study of youngsters watching spots for games or treats, those seeing the food ate more.
![]()
Amid Changes at WQXR, Music Stays
Sunday, July 19th, 2009
The outlines of the new WQXR-FM emerged Thursday two days after its owner, The New York Times Company, sold the station to WNYC Radio and Univision.
![]()
Walter Cronkite, 92, Dies; Trusted Voice of TV News
Saturday, July 18th, 2009
Mr. Cronkite guided viewers with such plain-spoken grace that he was called the most trusted man in America.
![]()
Web News Start-Up Has Its Eye on Texas
Saturday, July 18th, 2009
With the longtime editor of Texas Monthly at the helm, a news site hopes to be an immediate force on the Texas political landscape.
![]()
A Night Out With | Cody Willard: One Happy Uncle
Saturday, July 18th, 2009
Cody Willard, a host of ?Happy Hour? on the Fox Business Network, trying to run the table at the lounge Slate.Hanging out with Cody Willard, a host of ?Happy Hour? on the Fox Business Network.
![]()
Questions for Chris Anderson: The Gift Economist
Friday, July 17th, 2009
The author of ?Free? talks about whether the price of digital goods and services should be zero.
![]()
National Briefing | West: California: Lawsuit Over Regulation in Pornography
Friday, July 17th, 2009
An advocacy group in Los Angeles filed a lawsuit against county health officials, accusing them of failing to regulate condom use in the pornography industry to protect actors and actresses from contracting H.I.V. and other diseases.
![]()
A Hollywood Blogger Feared by Executives
Friday, July 17th, 2009
On her influential blog, Nikki Finke writes about the business side of the entertainment industry.
![]()
Building Directory Links: A Valuable SEO Tactic?
Friday, July 17th, 2009
One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? ...
A Modest Proposal: Technology in Search
Friday, July 17th, 2009
Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. ...
Advertising: Harry and Louise Return, With a New Message
Friday, July 17th, 2009
The fictional suburban couple featured in a campaign about health care reform in the 1990s have changed their tune this time around.
![]()
Seasoned Celebrity-Watcher Turns From Print to Web
Friday, July 17th, 2009
Bonnie Fuller, a longtime magazine chief, shelves plans to run her own company in favor of taking on a crowd of online competitors.
![]()
Helped by a Big Name, Letterman Bounces Back
Friday, July 17th, 2009
David Letterman and CBS bested Conan O?Brien in ratings last week and brought back a Beatle to perform this week.
![]()
Cable Shines in Emmy Nominations
Thursday, July 16th, 2009
Past winners dominated the nominations for the Emmy Awards on Thursday, while many of the most-watched series on broadcast television are once again on the outside looking in.
![]()
Times Co. Agrees to Sell WQXR Radio
Thursday, July 16th, 2009
The New York Times Company will sell WQXR-FM to WNYC Radio and Univision in a deal that preserves WQXR as the only station devoted solely to classical music in New York City.
![]()
SearchDay | Re-Thinking Link Building
Thursday, July 16th, 2009
Today's search engine marketing news and opinion: Re-Thinking Link Building; Microsoft Steals Tiny Share from Yahoo; Welcome to Your Google-Branded Life; and more. ...
Re-Thinking Link Building
Thursday, July 16th, 2009
I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? ...
?Pitchmen? Series to Be Renewed
Thursday, July 16th, 2009
Two weeks after Billy Mays died of an apparent heart attack, the Discovery Channel has announced that the series he starred in will return.
![]()
Trump Suit Claiming Defamation Is Dismissed
Thursday, July 16th, 2009
A libel suit filed by Donald Trump over a 2005 book that placed his personal wealth far below his public estimates was dismissed.
![]()
Advertising: Marketing a Drink, but Never by Name
Thursday, July 16th, 2009
Commercials for Coca-Cola are sometimes so completely shrouded by storytelling that viewers can make a game of brand-spotting.
![]()
A New World: Scheduling E-Books
Wednesday, July 15th, 2009
No topic is more hotly debated in book circles at the moment than the timing, pricing and ultimate impact of e-books on the financial health of publishers and retailers.
![]()
BBC Resists a Move to Give Part of Its License Fee to Other Broadcasters
Wednesday, July 15th, 2009
The government wants to reallocate about $212 million to the broadcaster?s TV rivals to help them pay for children?s programming and local news.
![]()
Can Crowd Sourcing Deliver Effective International SEO?
Wednesday, July 15th, 2009
Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO. ...
An Advertising Campaign to Protest a Bank?s Advice
Wednesday, July 15th, 2009
Keith Mills, a British investor, has started a public advertising campaign against a venerable private bank over soured investments in A.I.G. funds.
![]()
Advertising: Daffy?s, Discounter of Clothes, Promotes a Rental Bargain
Wednesday, July 15th, 2009
Known for unusual marketing gimmicks, the discount chain tries to stand out with a contest involving a West Village apartment.
![]()
Advertising: Billy Mays Is Gone, but His Infomercials Go On
Tuesday, July 14th, 2009
Even after death, a legendary pitchman will continue to promote products on television.
![]()
Chasing Terrorists (and TV Ratings)
Tuesday, July 14th, 2009
Next week NBC is expected to introduce ?The Wanted,? a series that has drawn criticism for blurring boundaries between government agents and journalists.
![]()
What Can We Learn from Billy Mays?
Tuesday, July 14th, 2009
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action. ...
Should You Still Use Nofollow?
Tuesday, July 14th, 2009
Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? ...
McGraw-Hill Is Said to Be Seeking a Buyer for BusinessWeek
Tuesday, July 14th, 2009
Business magazines have battled a slump that began three years before that of the overall magazine industry.
![]()
Q & A with Stuart Elliott
Monday, July 13th, 2009
Q & A with Stuart Elliott.
![]()
Webdenda: People and Accounts of Note
Monday, July 13th, 2009
Webdenda.
![]()
With a Little ?True Blood,? HBO Is Reviving Its Fortunes
Monday, July 13th, 2009
A series about vampires appears to be pulling the channel out of a dry spell that began when several hit shows like ?The Sopranos? ended.
![]()
No Swagger Like ?Borat,? but ?Br
Monday, July 13th, 2009
While Sacha Baron Cohen?s ?Br
Approval by a Blogger May Please a Sponsor
Monday, July 13th, 2009
When a blogger recommends a product a company has handed her or him, how much disclosure are readers owed? Even the Federal Trade Commission wonders.
![]()
Be Stubborn With Your Social Media Vision, but Flexible With Your Plan
Monday, July 13th, 2009
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. ...
PPC Bid Management 101
Monday, July 13th, 2009
There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. ...
Media Cache: The Paradox of Privacy
Monday, July 13th, 2009
The subtle relationship between privacy and control has complicated things for marketers.
![]()
All-Star Sponsors Strive to Look Truly Charitable
Monday, July 13th, 2009
The last thing that Major League Baseball or companies want is to appear insensitive to the economic challenges that many fans face.
![]()
Talk to the Newsroom: National Editor Suzanne Daley
Monday, July 13th, 2009
Suzanne Daley, who oversees coverage of national news, is answering questions July 13-17.
![]()
San Francisco Chronicle Outsources Its Printing
Monday, July 13th, 2009
The newspaper hopes crisper images and more vivid color will help fend off the Internet?s growing reach into its readership.
![]()
Now Hiring at Talking Points Memo
Monday, July 13th, 2009
An investment of $500,000 to $1 million was completed, which the political news Web site will use to expand its staff.
![]()
Web Traffic (or Lack of) May Be a Reason for a Columnist?s Dismissal
Monday, July 13th, 2009
The Washington Post?s decision not to renew the contract of Dan Froomkin, author of White House Watch, has surprised some writers who are uncomfortable being judged by their Web traffic.
![]()
Between Journalists and Ill-Gotten Information, a Shield of Distance
Monday, July 13th, 2009
Illegally obtained information may be legal to print, but it?s wise to avoid being the person who obtained it.
![]()