Archive for July, 2009
Scene Stealer: The Web Is Pouncing on Hollywood?s Ratings
Sunday, July 26th, 2009
The way studios rate movies is coming under fresh attack via independent ratings organizations on the Web.
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Ray Shaw, Head of Business Newspapers, Dies at 75
Saturday, July 25th, 2009
After retiring from The Wall Street Journal, Mr. Shaw took over a chain of local business newsweeklies and made it the nation?s largest.
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Varied Opinions on Gates Controversy Light Up the Web
Saturday, July 25th, 2009
The arrest is fueling an often emotional dialogue on Web sites and blogs.
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NBC Benches a Heavy Hitter for Fall
Saturday, July 25th, 2009
NBC has no plans to move the highest-rated show of the summer season ? or any season, for that matter ? to its prime-time fall schedule.
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A Dispute Over Obama?s Birth Lives on in the Media
Saturday, July 25th, 2009
Some conservatives believe so strongly that the president is Kenyan, the mainstream media decided it was a story.
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Friends Recall Walter Cronkite?s Private Side
Friday, July 24th, 2009
The legendary CBS anchorman was recalled as a sailor, a musician and a good friend at a service at St. Bartholomew?s Church in Manhattan.
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A.P. Cracks Down on Unpaid Use of Articles on Web
Friday, July 24th, 2009
Software on each article will state what uses are permitted and notify the news agency how the article actually is used.
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Mom-and-Pop Operators Turn to Social Media
Friday, July 24th, 2009
For many mom-and-pop businesses with no ad budget, the microblogging service is their sole means of marketing.
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The Medium: Bibliovision
Friday, July 24th, 2009
Books, which as objects of desire have seemed to have scant place in Hollywood?s slick, visual sensibility, have a new role in the business of television.
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White House Memo: Obama Complains About the News Cycle but Dominates It, Worrying Some
Friday, July 24th, 2009
After six months in office, perhaps no other president has been more attuned to, or done more to dominate, the news cycle he disparages.
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Studios Bring Another Dimension to Comic-Con
Friday, July 24th, 2009
For the first time, the annual convention, a major event on Hollywood?s calendar, devoted an entire day to presenting films in 3-D.
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Advertising: An Ogre?s Trail Leads to a Bargain
Friday, July 24th, 2009
The Broadway musical was looking for a way to lure theatergoers, and the M&M?s World store was looking for a way to lure shoppers, so they decided to work together.
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Times Company Turns a Profit
Friday, July 24th, 2009
A sharp drop in advertising revenue in the quarter was largely offset by aggressive cost-cutting.
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Mobile Coupons Offer Multiple Benefits
Friday, July 24th, 2009
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. ...
Is Yellow Journalism the New Color of Content?
Friday, July 24th, 2009
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. ...
Daring to Dream of a Resurgent AOL
Thursday, July 23rd, 2009
Tim Armstrong, chief executive of AOL, wants to make the company the biggest creator of premium content on the Web and the largest seller of online display advertising.
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Geo-Targeting Isn’t Just for Local Businesses Anymore
Thursday, July 23rd, 2009
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. ...
Link Marketing Opportunities in Your Backyard
Thursday, July 23rd, 2009
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? ...
Advertising: For Those Who Want Their Cereal Extra Manly
Thursday, July 23rd, 2009
General Mills is embarking on a multimillion-dollar effort to put more muscle in the Wheaties brand, focusing its efforts on men.
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Consumed: Marketing Pose
Thursday, July 23rd, 2009
Saluting the sun in a downward-dog economy.
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Questions for Arlo Guthrie: Just Folk
Thursday, July 23rd, 2009
The singer talks about his politics, his father and the 40th anniversary of Woodstock.
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National Briefing | Advertising: Gidget, Star of Taco Bell Ads, Is Dead
Thursday, July 23rd, 2009
Gidget the Chihuahua, star of 1990s Taco Bell commercials, has died at 15.
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Houghton Unit Names a Publisher
Thursday, July 23rd, 2009
The appointment of Bruce Nichols filled a job that had been vacant since the previous publisher resigned amid turmoil.
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Editor Says a Murdoch Paid to Settle on Phone Tap
Wednesday, July 22nd, 2009
Rupert Murdoch?s son, James, is said to have approved a $1.1 million payment to settle allegations that a London tabloid hacked into cellphones.
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In Washington, Roll Call Is Buying Congressional Quarterly
Wednesday, July 22nd, 2009
Two competitors in coverage of Washington news will merge, but officials said their print and online publications would all remain.
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Advertising: Selling Cruises to Couch Potatoes in Real Time
Wednesday, July 22nd, 2009
JWT?s ads for Royal Caribbean give cost-conscious consumers a close-up view of cruise fun as it happens.
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Rather Wins Access to Thousands of Documents in Suit Against CBS
Wednesday, July 22nd, 2009
The former anchor claims that CBS commissioned a politically biased investigation into his work on a ?60 Minutes? segment about President George W. Bush?s National Guard service.
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Target Can Make Sleepy Titles Into Best Sellers
Wednesday, July 22nd, 2009
Target has been building itself into a tastemaker for books over the last few years, highlighting largely unknown writers through its book club and Bookmarked Breakout program.
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Baidu — A Sleeping Giant Awakens
Wednesday, July 22nd, 2009
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance. ...
Your Baby Is Ugly
Wednesday, July 22nd, 2009
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. ...
Despite Slump, McClatchy Posts Higher Profit
Tuesday, July 21st, 2009
Layoffs and other cost-cutting helped the newspaper publisher double its second-quarter profit despite a continued plunge in advertising.
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Barnes & Noble Plans an Extensive E-Bookstore
Tuesday, July 21st, 2009
The retailer said users will have access to up to a million titles within the next year.
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Books of The Times: Harvard Pals Grow Rich: Chronicling Facebook Without Face Time
Tuesday, July 21st, 2009
Ben Mezrich enthusiastically favors hot air over specifics in his nonfictionish book about the creation of Facebook.
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Advertising: Bringing the Human Factor Back to Pro Tennis
Tuesday, July 21st, 2009
With 34 percent fewer Americans playing tennis, advertisers are trying to hook them emotionally to get them back on the court.
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New Technology to Make Digital Data Self-Destruct
Tuesday, July 21st, 2009
Computer scientists think that the software will be needed as more information is stored on centralized servers.
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Brand Promotion Online — Signals for Today’s SEO
Tuesday, July 21st, 2009
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. ...
Get Your Small Business Involved in Social Media
Tuesday, July 21st, 2009
Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks. ...
Campaign Spotlight: Message to Moondoggie: Keep Our Beaches Clean
Tuesday, July 21st, 2009
Keep California Beautiful has jumped on the retro bandwagon for a clever public service advertising campaign intended to maintain the state?s beaches.
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Boston Globe Workers Agree to Cuts
Tuesday, July 21st, 2009
The guild?s vote may pave the way for widespread layoffs at the struggling paper as The New York Times Company tries to sell it.
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TV Outsider Is Pick to Lead Weather Channel?s Universe
Tuesday, July 21st, 2009
Michael J. Kelly has worked in private equity, and he was once the president of AOL Media Networks and a publisher of Entertainment Weekly.
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Top Editor at Us Weekly Is Departing
Tuesday, July 21st, 2009
Janice Min, who helped turn the publication into the No. 2 celebrity magazine behind People, will leave next week.
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Hundreds Try Out for Art-World Reality Show
Monday, July 20th, 2009
The Bravo network held a casting call in New York City for a show in which 13 artists will compete to win a gallery show and other related prizes.
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In India, New Life for Comic Books as TV Cartoons
Monday, July 20th, 2009
A former consultant hopes his company can tell traditional stories from India to a new generation of children.
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Music Industry Lures ?Casual? Pirates to Legal Sites
Monday, July 20th, 2009
Legal services offering free, unlimited streaming of music, rather than downloads, are proliferating. But whether they can turn a profit is another matter.
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Program to Honor Ex-Editor of Times
Monday, July 20th, 2009
A Harvard research center on news media and government has created a writer-in-residence program named for A. M. Rosenthal.
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Across U.S., ESPN Aims to Be the Home Team
Monday, July 20th, 2009
After a successful test run in Chicago, ESPN is planning to launch local sports Web sites in three additional cities.
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28 Years After Retirement, Anchorman Goes Off the Air
Monday, July 20th, 2009
Since his death, CBS has retired the recording in which Walter Cronkite said, ?This is the ?CBS Evening News with Katie Couric.? ?
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Wikipedia May Be a Font of Facts, but It?s a Desert for Photos
Monday, July 20th, 2009
At a time when celebrities typically employ a team of professionals to control their images, Wikipedia is a place where chaos rules.
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Jackson Assets Draw the Gaze of Wall Street
Monday, July 20th, 2009
Big financial firms have made inquiries into buying the Michael Jackson estate?s 50 percent share of Sony/ATV Music Publishing.
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A Wizard Is a Whiz at the Box Office
Monday, July 20th, 2009
?Harry Potter and the Half-Blood Prince? took in an estimated $159.7 million in five days in North America.
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