Archive for July, 2009
Ads Follow Web Users, and Get More Personal
Friday, July 31st, 2009
Marketers have started mining the mountain of offline information and connecting it to consumers? browsers.
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Walt Disney Says Profit Fell 26% in Quarter
Friday, July 31st, 2009
The company said movies that underperformed and a drop in advertising hurt its bottom line.
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Sony Posts $388 Million Quarterly Loss
Friday, July 31st, 2009
The company?s video game and computer revenue dropped 37.4 percent as sales of its PlayStation Portable game console fell sharply.
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Advertising: In a Quebecer?s Heart, Pepsi Occupies a Special Place
Friday, July 31st, 2009
Quebec is one of the few places in the world where Pepsi holds a larger market share than Coca-Cola.
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What Can the Recession Teach Us?
Friday, July 31st, 2009
This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. ...
Yahoo-Bing Promises More of the Same
Friday, July 31st, 2009
Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? ...
Questions for Benjamin Todd Jealous: Race Matters
Thursday, July 30th, 2009
The head of the N.A.A.C.P. talks about the arrest of Henry Louis Gates Jr.
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Silverman Quits NBC Universal; Cable Executive Succeeds Him
Thursday, July 30th, 2009
The changes at NBC Universal?s television entertainment unit are seen as a sign that cable TV is in the ascendancy over traditional broadcasting.
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Hardcover Business Best Sellers
Thursday, July 30th, 2009
Rankings are based on July figures.
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Paperback Business Best Sellers
Thursday, July 30th, 2009
Rankings are based on July figures.
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Time Warner Says Profit Declined 34% in Quarter
Thursday, July 30th, 2009
The media conglomerate?s earnings were hurt by the advertising recession and lower sales of DVDs, but they exceeded forecasts.
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Re-Thinking Link Building Commentary
Thursday, July 30th, 2009
Readers respond to Sage's last column, where he urged them to change the way they think about link building. ...
Time Warner Profit Tumbles 34 Percent
Wednesday, July 29th, 2009
Quarterly revenue dropped in the company?s publishing, movie and online properties, but the media conglomerate affirmed its outlook for the year.
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The Medium: Listen to Me!
Wednesday, July 29th, 2009
An old genre (the rant) erupts in a new venue (YouTube).
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Yahoo-Microsoft Deal a Win for Advertisers
Wednesday, July 29th, 2009
The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. ...
A Rorschach Cheat Sheet on Wikipedia?
Wednesday, July 29th, 2009
Psychologists and Wikipedia users are at loggerheads over whether images used for Hermann Rorschach?s inkblot test should be available online.
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Using Alibaba.com for B2B Leads
Wednesday, July 29th, 2009
While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed. ...
Viacom Profit Dips 32% as Revenue Falls
Wednesday, July 29th, 2009
Revenue from advertising, video games and filmed entertainment declined in the company?s second quarter.
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DreamWorks Beats Expectations
Wednesday, July 29th, 2009
The studio?s results were helped by ?Kung Fu Panda,? mainly by pay-TV and DVD sales of the feature.
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Advertising: An Environmental Group?s Campaign of Wry Lies Against Bottled Water
Wednesday, July 29th, 2009
Tap or bottled water? That is the question for some marketers, who contend bottled water is just tap water repackaged.
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General Motors Expected to End Its Ties to Buick Open
Wednesday, July 29th, 2009
The 51st Buick Open this week at Grand Blanc, Mich., may be the last under the Buick sponsorship umbrella.
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Discovery Heads to China in Web Partnership With Baidu
Tuesday, July 28th, 2009
Discovery Communications said it would expand in the Chinese media marketplace, even as some media companies reconsider their efforts there.
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Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
Tuesday, July 28th, 2009
When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? ...
Invest Time in Twitter Now for Long-Term Rewards
Tuesday, July 28th, 2009
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. ...
Arts, Briefly: Reruns Overpower NBC?s ?Storm?
Tuesday, July 28th, 2009
Part 1 of NBC?s mini-series starring Luke Perry and James Van Der Beek helped generate a little electricity for the network, but Sunday night was won by CBS.
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Advertising: Selling Gum With Health Claims
Tuesday, July 28th, 2009
Revenue for sugarless gums, some that proclaim health benefits, is climbing, and analysts expect the field to grow further.
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Campaign Spotlight: Junior League Campaign Emphasizes Modern Concerns
Tuesday, July 28th, 2009
The Association of Junior Leagues International has commissioned a new public service campaign that it hopes will dispel the leagues? elitist image and attract new members and sponsors.
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Bloomberg Testifies in Bias Suit Brought Against His Company
Tuesday, July 28th, 2009
Mayor Michael R. Bloomberg was deposed for a second time in a class-action discrimination lawsuit against Bloomberg L.P.
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Start-Up Plans to Make Journalism Pirates Pay Up
Monday, July 27th, 2009
Wire services and newspapers are trying to take a slice of the ad revenue from sites that copy news articles.
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Lawmakers Seek to Curb Drug Commercials
Monday, July 27th, 2009
Critics say the ads take advantage of hypochondriacs, lead people to pressure doctors for prescriptions, overstate benefits and understate risks.
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Site Wins Fashion Fans by Letting Them Design
Monday, July 27th, 2009
A fashion site is winning fans by allowing users to build collages with photos of clothing, accessories and models.
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NPR Moves to Rewire Its Approach to the Web
Monday, July 27th, 2009
An easier to navigate site is part of a digital expansion intended to improve NPR?s journalism and to make public radio more widely available.
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Lab Watches Web Surfers to See Which Ads Work
Monday, July 27th, 2009
Companies want to know more about the millions who do not click on ads, but whose eyes merely flit across the screen.
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A Cartoon Buffett, Teaching Children About Money
Monday, July 27th, 2009
The investor Warren Buffett, or at least his animated character, will star in a Web series on AOL in the fall.
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Chinese State TV Starts Arabic Channel
Monday, July 27th, 2009
A new 24-hour channel will air in 22 Arabic-speaking countries and reach nearly 300 million people, China Central Television said.
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Co-Chief of NBC Entertainment Departing
Monday, July 27th, 2009
Ben Silverman is leaving NBC Universal to start a new venture in partnership with Barry Diller?s IAC.
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International Social Media Strategy: One Size Does Not Fit All
Monday, July 27th, 2009
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. ...
Link Building Tactics 101, Part 1
Monday, July 27th, 2009
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. ...
As It Cuts Jobs, Gannett Also Cuts Severance Pay
Monday, July 27th, 2009
Those laid off by Gannett must collect unemployment benefits before the company contributes any ?transitional pay.?
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Site for Blacks Attracts Slurs After Arrest of Professor
Monday, July 27th, 2009
Some commenters on The Root resorted to the ugly racial slurs that have largely disappeared from polite conversation.
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Getting Bloggers to Pay Heed to a Floor Mop
Monday, July 27th, 2009
Procter & Gamble sponsored a ?pampering party? before the BlogHer 2009 conference in Chicago to present its updated cleaning mop.
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Advertising: Got Milk? For Sports Drink Maker, Nestl
Monday, July 27th, 2009
CytoSport, a company that has instigated many trademark battles over the word ?milk,? finds itself up against a much bigger opponent.
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Drilling Down: Where Giveaways Are Valued Most
Monday, July 27th, 2009
A paper soon to be published shows that reactions to surprise marketing giveaways vary widely across cultures.
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Clown of ?Morning Joe? Gets a Show of His Own
Monday, July 27th, 2009
Willie Geist?s new program, ?Way Too Early,? is opening another front in the fierce competition between cable news channels.
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?Nightline? Is Thriving in Late Night
Monday, July 27th, 2009
While two talk shows scrap for viewers, a news program makes gains and, on its best nights, comes out on top.
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Media Cache: Paper Is Still the Medium, in Britain, for the Big Scoop
Monday, July 27th, 2009
Has Fleet Street?s freewheeling past prepared British newspapers better than others for the anything-goes ethos of the Web?
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Months of Script Sessions and Rehearsals Later, ?Lost? Goes to Comic-Con
Monday, July 27th, 2009
?Lost,? the ABC drama about people marooned on a mysterious island after their Oceanic Airlines flight crashes, has always taken a bells-and-whistles approach to Comic-Con.
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Talk to The Times: Science Reporter Henry Fountain
Sunday, July 26th, 2009
Henry Fountain, science reporter, is answering questions July 27-31.
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Talk to The Times: Crossword Editor Will Shortz
Sunday, July 26th, 2009
Will Shortz, crossword editor, is answering questions July 20-24.
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Slipstream: The Music Streams That Soothe an Industry
Sunday, July 26th, 2009
Watchers of the music business say a fundamental shift is under way toward licensed streaming services, supported by ads.
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