Archive for June, 2009
Universal Music and Virgin Reach a Download Deal
Tuesday, June 16th, 2009
A desire to curb piracy was one reason behind the music download agreement struck between Universal and Virgin Media.
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The Media Equation: If The Globe Were Sold, What Price?
Tuesday, June 16th, 2009
People with track records in valuing media properties were asked to assess The Boston Globe. Their answers were surprising.
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Advertising: Microsoft Sues Three in Click-Fraud Scheme
Tuesday, June 16th, 2009
About one in every seven clicks on an advertisement is estimated to be fraudulent, and Microsoft is trying to make that kind of deception more expensive for perpetrators.
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Murdoch-Berlusconi Feud Plays Out in the Media
Tuesday, June 16th, 2009
Rupert Murdoch and Silvio Berlusconi, Italy?s prime minister, have been trading accusations that seem to stem from a rivalry over the country?s television business.
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Television Review | ‘Frontline: Breaking the Bank’: Looking for the Little Guy in the Shotgun Union of Two Wall Street Giants
Tuesday, June 16th, 2009
?Breaking the Bank,? a new ?Frontline? report, chronicles Bank of America?s strained acquisition of Merrill Lynch in the wake of the fall financial earthquake.
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Q & A with Stuart Elliott
Monday, June 15th, 2009
Q & A with Stuart Elliott.
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Webdenda: People and Accounts of Note
Monday, June 15th, 2009
Webdenda.
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A World of Risk for a New Brand of Journalist
Monday, June 15th, 2009
Freelancers and others on unconventional assignments for start-up news organizations may find fewer resources to help them when they are in danger.
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Campaign Spotlight: Yo-Ho-Ho and a Bottle of Appleton
Monday, June 15th, 2009
A brand of premium-priced rum is suggesting that rum drinkers forgo the Coke -- or any mixer, for that matter -- and also say no to garnishes and other embellishments.
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Cracks in Muzak Monolith as a Young Rival Grows
Monday, June 15th, 2009
Muzak, which filed for bankruptcy this year, is struggling not just with finances but also with its stodgy reputation.
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Do Teens Tweet? And Other Social Media FAQs
Monday, June 15th, 2009
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. ...
Effective PPC Ad Copy 101, Part 1
Monday, June 15th, 2009
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. ...
Real-Time Criticism of CNN?s Iran Coverage
Monday, June 15th, 2009
Thousands complained on Twitter of insufficient coverage of Iran on CNN and its cable rivals.
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Accounts, People & Miscellany
Monday, June 15th, 2009
Accounts.
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Advertising: Dueling Discount Patriotism
Sunday, June 14th, 2009
Wal-Mart is entering a niche heretofore owned by Old Navy: a cheap, patriotic T-shirt produced for the Fourth of July.
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A New Entry Stakes Out Low-Budget Film
Sunday, June 14th, 2009
A group of entertainment professionals is establishing DF Indie Studios, a movie company that will focus on films with budgets of up to $10 million.
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Use Their Work Free? Some Artists Say No to Google
Sunday, June 14th, 2009
An invitation to put art on Google Chrome has caused grousing among illustrators, who don?t see why a profitable company like Google shouldn?t pay for their work.
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Even Forbes Is Pinching Pennies
Sunday, June 14th, 2009
The recession is testing Forbes magazine and the family behind it, long symbols of the fruits of capitalism.
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The Tweet Smell of Success
Sunday, June 14th, 2009
Tony Curtis, the press agent, and Burt Lancaster, the columnist, conspire in the 1957 movie ?Sweet Smell of Success.?A spot on Twitter?s ?suggested user? list can mean an audience of more than 500,000 followers, and publicity hounds are already trying to game the system.
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Changeover to Digital TV Off to a Smooth Start
Sunday, June 14th, 2009
For most people, the switch was a hiccup at most, but some ? in up to 12 million homes ? may lose TV access.
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Sunday Routine | Roz Chast: First Feed Birds, Then Procrastinate
Sunday, June 14th, 2009
Roz Chast, a cartoonist, with one of her three birds at her home in Ridgefield, Conn.For New Yorker cartoonist Roz Chast, Sunday provides an opportunity to fold origami and nurse old grudges.
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A.P. in Deal to Deliver Nonprofits? Journalism
Saturday, June 13th, 2009
The plan will expand the audience for four groups? investigative journalism projects, and may help newspapers fill some gaps in coverage.
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After Long Wait, Stations Switch Off Analog
Saturday, June 13th, 2009
Despite warnings, some consumers were not ready for the full transition from analog TV to digital broadcasts.
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Media Decoder: Ready or Not, Analog TV Viewers Lose Signals
Friday, June 12th, 2009
The deadline for America?s transition to digital TV is Friday, and stations are shutting off their analog signals.
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Talk to the Newsroom: Business Editor Larry Ingrassia
Friday, June 12th, 2009
Business Editor Larry Ingrassia answered questions June 8-12, 2009.
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Simon & Schuster to Sell Digital Books on Scribd.com
Friday, June 12th, 2009
The publisher said it would make about 5,000 titles available for purchase as the book industry sought alternatives to Amazon?s Kindle store.
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How Long Should It Take for SEO to Show Results?
Friday, June 12th, 2009
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. ...
Advertising: Magazine Cover Ads, Subtle and Less So
Friday, June 12th, 2009
Although ads on magazine covers violate the American Society of Magazine Editors? rules, they are increasing as publications try to increase revenue.
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The Future of the Mobile Web: To App or Not to App?
Friday, June 12th, 2009
Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development. ...
French Council Defangs Plan to Crack Down on Internet Piracy
Thursday, June 11th, 2009
The decision is a setback for the music and movie industries, which had praised the French law as a solution to illegal file sharing.
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China Faces Criticism Over New Software Censor
Thursday, June 11th, 2009
China is facing a storm of protest over new regulations requiring all personal computers sold in the country to include filtering software.
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Can Bing Really Bring It for PPC Advertisers?
Thursday, June 11th, 2009
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. ...
Advertising: Marketers Look to the Heavens to Honor the First Moon Walk
Thursday, June 11th, 2009
Ad campaigns, books, DVDs, coins and more are all among efforts to celebrate the 40th anniversary of Apollo 11, and sell some merchandise.
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Arts, Briefly: Arcade Publishing Files for Bankruptcy
Thursday, June 11th, 2009
Arcade Publishing, a venerable independent literary house that has published authors including Octavio Paz, Raymond Chandler, Ingmar Bergman and Shimon Peres, has filed for Chapter 11 bankruptcy.
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CNN?s Sister Channel Gives a ?View? Host Her Own Show
Thursday, June 11th, 2009
Joy Behar, a longtime co-host of ?The View,? is joining HLN to present a 9 p.m. talk show. She will continue to appear on ?The View? in the morning.
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Link Marketing for Drop Shipping Retailers
Thursday, June 11th, 2009
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. ...
Putting the M Back in SEM
Thursday, June 11th, 2009
If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs. ...
Union at The Globe Files Complaint on Pay Cuts
Wednesday, June 10th, 2009
The Boston Newspaper Guild filed a complaint with federal regulators challenging a unilateral 23 percent pay cut and called on its owner, The New York Times Company, to resume negotiations.
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Mogul Ascends With Old Hollywood Clout
Wednesday, June 10th, 2009
Ariel Z. Emanuel, brother of President Obama?s chief of staff, has emerged as Hollywood?s top power player.
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U.S. Presses Antitrust Inquiry Into Google Book Settlement
Wednesday, June 10th, 2009
The Justice Department has requested information from Google and groups representing publishers and authors, among others.
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Letterman Reaches a Deal With CBS to Extend ?Late Show?
Wednesday, June 10th, 2009
The host will remain in his late night seat through at least August 2012.
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For ?American Idol,? Voting Early and Often
Wednesday, June 10th, 2009
The growing role of block voting threatens to disenfranchise some of the show?s most fervent fans.
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What Is the Desired Conversion Action?
Wednesday, June 10th, 2009
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. ...
Revenue at Craigslist Is Said to Top $100 Million
Wednesday, June 10th, 2009
An outside firm is projecting a 23 percent jump in revenue for the Internet company in a year when classified advertising in newspapers has plummeted.
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Union at The Globe Files Complaint on Pay Cuts
Wednesday, June 10th, 2009
The Boston Newspaper Guild filed a complaint with federal regulators challenging a unilateral 23 percent pay cut and called on its owner, The New York Times Company, to resume negotiations.
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Advertising: Campaign Against Rival Could Haunt FedEx
Wednesday, June 10th, 2009
FedEx is fighting a labor bill in Congress making it easier for workers to form unions by taking shots at its chief rival, U.P.S., which is unionized.
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Screen Actors Approve New Contract
Wednesday, June 10th, 2009
The vote ended a nearly yearlong standoff that resulted in the union?s missing out on potential pay increases and on contracts on new television series.
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Magazine Researchers Explore New Ways to Weigh Ad Impact
Wednesday, June 10th, 2009
When advertisers assess a magazine?s reach, they rely on the results of door-to-door surveys. New services intend to update that model.
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Broadway?s Tony Glow Goes Only So Far
Wednesday, June 10th, 2009
Broadway producers are counting on word of mouth and discounts to prevent closings and dark theaters this summer.
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Advertising: In Ads, Banks Try the Warm, Cozy Approach
Tuesday, June 9th, 2009
Financial institutions are burnishing their images for public opinion and to try to influence lawmakers.
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