Archive for June, 2009
Billy Mays, Enthusiastic TV Pitchman, Dies at 50
Tuesday, June 30th, 2009
Mr. Mays, the promoter of such products as OxiClean and Orange Glo, became widely known for his enthusiastic, boisterous delivery.
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Share Your Way to Better SEO
Tuesday, June 30th, 2009
SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. ...
Selling SEO Projects Against PPC Campaigns
Tuesday, June 30th, 2009
Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? ...
Persian Station in Britain Rattles Officials in Iran
Tuesday, June 30th, 2009
The BBC?s Persian-language channel has been singled out as the main threat among foreign news broadcasters for what the Iranian government calls biased coverage.
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Entry Level: Crash Course in Working a Beat on Wall St.
Tuesday, June 30th, 2009
Matt Egan, 24, is a stock market reporter for the Fox Business Network, but his dream job would be to cover the Mets.
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Advertising: Levi?s Courts the Young With a Hopeful Call
Tuesday, June 30th, 2009
Levi?s hopes that ?Go forth? will resonate with young America the way a campaign like ?501 blues? appealed to an earlier generation.
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Campaign Spotlight: Selling ?Junkless Junk Food? to the Masses
Monday, June 29th, 2009
A new campaign tries to sell what it calls a healthier potato chip.
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Q & A with Stuart Elliott
Monday, June 29th, 2009
Q & A with Stuart Elliott.
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Webdenda: People and Accounts of Note
Monday, June 29th, 2009
Webdenda.
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Keeping News of Kidnapping Off Wikipedia
Monday, June 29th, 2009
The New York Times asked Jimmy Wales, a co-founder of Wikipedia, for his help when David Rohde was kidnapped and the news was being posted.
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Advertising: Orbitz Searches for a Deal for Its Campaigns
Monday, June 29th, 2009
The travel site is one of several companies moving ad creation from the realm of Madison Avenue to shift its focus and save some money.
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Times Co. May Include 2nd Paper in Globe Sale
Monday, June 29th, 2009
A letter to potential buyers said the company intended to make a deal quickly and initial bids were due on July 8.
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?Transformers? Sequel Scores Big Win
Monday, June 29th, 2009
Horrid reviews couldn?t dent ?Transformers: Revenge of the Fallen,? which sold an estimated $201.2 million in tickets at North American theaters over its first five days.
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To Stand Out, Airline Offers Peeled Kiwis
Monday, June 29th, 2009
Air New Zealand is baring all, literally. A commercial and a new in-flight safety video feature airline employees wearing only body paint.
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Estate Has Piles of Assets but Loads of Debt
Monday, June 29th, 2009
Mr. Jackson in 1984 with his chimpanzee, Bubbles, and a pet llama. Such extravagances, along with maintenance of Neverland and art-buying sprees, burned through the singer?s money.Michael Jackson?s business life was a mass of contradictions, and his finances in recent years were perpetually in tatters.
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Journalism Rules Are Bent in News Coverage From Iran
Monday, June 29th, 2009
News organizations that would reject using cellphone videos or Twitter reports are forced to rely on them as an information source.
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After Jackson, Fame May Never Be the Same
Monday, June 29th, 2009
In a fractured culture, Michael Jackson has no viable heirs.Global superstardom on the level that Michael Jackson achieved is all but impossible for pop culture heroes today, and it will quite likely never be possible again.
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The Media Equation: Oscars Need Less, Not More
Monday, June 29th, 2009
And they say the Oscars are never much of a surprise.
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3 Common Social Media Mistakes
Monday, June 29th, 2009
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. ...
Blogs and Blogging 101, Part 1
Monday, June 29th, 2009
Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. ...
Accounts, People & Miscellany
Monday, June 29th, 2009
Accounts.
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On Twitter, a Promotion Tried to Ride Iran Traffic
Monday, June 29th, 2009
Twitter users condemned a furniture company?s spam posts that tried to connect a gift card offer with the election protests.
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Drilling Down: Settling In for Longer Online Videos
Monday, June 29th, 2009
One analyst sees a shift toward ?appointment-based viewing? of TV shows or movies online, rather than casual viewing of short clips.
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Scene Stealer: Digital Casting, Poised for a Role Beyond Hollywood
Saturday, June 27th, 2009
Digital techniques to compile, exchange and assess lists of actors have simplified casting, and could be used in other industries.
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TMZ Was Far Ahead in Reporting Death
Saturday, June 27th, 2009
TMZ, a celebrity news Web site, reported Michael Jackson?s death well ahead of traditional news outlets, which hesitated to follow suit.
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Letter From Europe: Is Free News Really Worth the Price?
Saturday, June 27th, 2009
While business managers ponder when digital news will overtake printed news as a money earner, champions of good journalism must insist that their message is not sacrificed on the altar of a changing medium.
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Talk to the Newsroom: Assistant Managing Editor Michele McNally
Friday, June 26th, 2009
Michele McNally, who oversees photography, is answering questions from readers this week.
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Bing — Early Estimations in Local Search
Friday, June 26th, 2009
It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. ...
Not All Are Pleased by Wider Red Carpet
Friday, June 26th, 2009
The decision by the Academy of Motion Picture Arts and Sciences gives animated films and comedies a better chance at an Oscar for best picture. But not all movie companies are pleased.
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Advertising: The Online Ad That Knows Where Your Friends Shop
Friday, June 26th, 2009
Two marketing companies, 33Across and Media6Degrees, track interactions on sites like Facebook to tailor their advertising to more likely customers.
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Senate Confirms New Chairman to Lead F.C.C.
Friday, June 26th, 2009
Senators also approved Robert M. McDowell to serve a second term on the Federal Communications Commission. Two more nominees remain unconfirmed.
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Arts, Briefly: O?Donnell Goes to Radio
Thursday, June 25th, 2009
The satellite radio company Sirius XM said that Rosie O?Donnell would host a two-hour daily show beginning in the fall.
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Tentative Settlement at The Boston Globe
Thursday, June 25th, 2009
The New York Times Company and the paper?s largest union agreed to cuts in wages, benefits and job security.
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Academy Expands Best-Picture Pool to 10
Thursday, June 25th, 2009
The move to double the best-picture nominees is the most radical revision of the Oscar ritual in recent memory.
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Link Marketing Challenges & Solutions
Thursday, June 25th, 2009
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. ...
For Press, Rumors but No Evidence of Straying
Thursday, June 25th, 2009
Before Gov. Mark Sanford admitted an extramarital affair, news organizations heard rumors but remained skeptical.
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Watching the Yankees on the Computer
Thursday, June 25th, 2009
Cablevision?s broadband customers will be the first in the New York television market to watch live on-line streaming of the home team.
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Advertising: A Recession Summer Theme: Come On In, the Travel?s Cheap
Thursday, June 25th, 2009
Airlines, hotels, resorts and destinations are intensifying attempts to appeal to frugal would-be travelers.
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Pearson Acquires Stake in 2 Indian Education Companies
Thursday, June 25th, 2009
The British publishing group said that it is partnering with an Indian education company and an Internet tutor, as it increases its focus on the huge Indian market.
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Drilling Down: Now Showing: A Boost in Share Prices
Wednesday, June 24th, 2009
Researchers find that product placement in a successful movie has a correlation with a company?s share price.
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Web Pries Lid of Iranian Censorship
Wednesday, June 24th, 2009
Iran?s sometimes faltering attempts to come to grips with censorship in the 21st century are providing a laboratory for what can and cannot be done.
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Applying Probability to Landing Page Optimization
Wednesday, June 24th, 2009
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. ...
Advertising: Madison Avenue Positions Itself for a Recovery
Wednesday, June 24th, 2009
Madison Avenue is showing signs of life, with efforts to attract and keep talented workers and some deal-making in progress.
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Cable TV?s Big Worry: Taming the Web
Wednesday, June 24th, 2009
The heads of the media conglomerates have made protecting cable TV from the ravages of the Internet a top priority.
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Canada and Newsweek Seek Release of Reporter Detained in Iran
Wednesday, June 24th, 2009
Maziar Bahari, who holds Canadian and Iranian citizenship, was arrested Sunday in Tehran while on assignment for the magazine.
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Paramount Bets Its Summer Largely on One Producer
Tuesday, June 23rd, 2009
Studios have trimmed their release schedules and cut back on exclusive deals with producers, bolstering the position of a few gatekeepers.
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Advertising: The Bright Side of Auto Ad Sales? They Could Be Worse
Tuesday, June 23rd, 2009
Some auto dealers, now with fewer competitors, might be more willing to advertise with local media.
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Top Signs Your Site Isn’t Ready for Prime Time
Tuesday, June 23rd, 2009
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. ...
Twitter on the Barricades: Six Lessons Learned
Tuesday, June 23rd, 2009
Tweets stop at 140 characters. A tweeted photo can have a fuller impact.What the Iranian protests are revealing about the power and weaknesses of the social-networking tool.
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Taking the Fear Out of Web Analytics for Your Small Business
Tuesday, June 23rd, 2009
Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? ...