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The studio, bought by a group of investment firms in 2005, has retained Moelis & Company to look at ways to reduce debt.

The Philadelphia Inquirer?s hiring of John C. Yoo, an author of the Bush administration?s legal memos on harsh interrogation techniques, has prompted complaints from readers and staff.

Consumer tech companies revel in misdirected marketing of their products. Here are a few ways to determine what?s really important among features.

The cable channel, which has found success with the Dreamworks film-inspired ?The Penguins of Madagascar,? will begin showing the new series early next year.

Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. ...

Electronic Arts is about to release The Sims 3 and introduce a mostly online marketing campaign that uses social networking to showcase new features of the game.

Mr. Pauley reinvigorated ABC Radio after he took over as president in 1961, a time at which the network was ailing.

Starting next Wednesday, the category will be called ?adult services,? and employees will be hired to monitor it for illicit content. Attorneys general in several states are skeptical.

The economic downturn has led to an increase in pay-per-click advertising, and in the use of false clicks to make money for the Web sites that carry the ads.

Ms. Lipson held the position at the Book Review from 1984 to 2005, and wrote The New York Times Parent?s Guide to the Best Books for Children.

Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment? ...

A law that could cost copyright violators their Internet service is the farthest-reaching action yet in the music and movie industries' battle against piracy.

We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action. ...

Europe?s largest media group reported an almost 8 percent drop in sales amid a weak advertising market.

Despite losing viewers in each of the last three years, ?American Idol? is generating ever-growing profits for its backers through brand extensions, marketing arrangements and licensing fees.

The move is designed to bring the show more fully into the digital era, give it a livelier look and nudge it, however slowly, toward the day when its longtime anchor decides to retire.

As online advertising revenue shrinks, publishers are making their advertisements bigger. MSNBC is one site that has redesigned its pages to make room for the ads.

Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in. ...

Coverage of the presidential election from a female perspective helped make a blog a success and, now, an online hub.

Rather than let abandoned retail spaces look like pockets of poverty, landlords are renting the windows out to marketers for street-level advertising displays.

It is unclear if Cablevision, the owner of the Rangers and the Knicks, would sell the two sports franchises.

Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms. ...

Amazon says it is fixing the Kindle?s computerized-voice feature, which had trouble with ?Barack Obama.?

For prime time, TV Land is turning to shows like ?The Cougar? and away from the classic reruns it is known for.

Cafes attached to the newsroom of a Czech weekly are part of a new venture in so-called hyperlocal journalism, which aims to reconnect newspapers with readers.

Suspended for 50 games, Manny Ramirez left behind a significant branding mess.

Government help for the news industry would hobble the free press model. Painful as it is, newspapers must stand or fall on their own.

?Star Trek? sold an estimated $76.5 million in tickets at North American theaters in its first three and a half days of release.

Chevron learned that ?60 Minutes? was preparing a potentially damaging report about contamination of the rain forest in Ecuador, so it hired a former journalist to produce its own favorable report.

As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. ...

This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. ...

With lower ad revenue since the presidential election, some outlets are looking to pool resources in a variety of ways.

Newspapers have had much more to say about their declining audiences than national television news.

After a strong showing for a romantic comedy for last Valentine?s Day weekend, New Line Cinema is going back to the well.

As shoppers trade down to cheaper private labels and store brands, marketers for well-known names turn their focus to value.

Softball games in Central Park pitting staffers and hangers-on from local media organizations are an enduring city rite. But as publications falter and die, revelry is increasingly shadowed by gloom.

The president and general manager of The New York Times is answering questions this week.

Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. ...

The CBS Corporation reported a quarterly loss as its core business, broadcast television, continued to be battered by a steep advertising recession.

In a pinched economy, marketers are hesitant to commit to full-year stints, and PBS is trying make the deals easier for sponsors.

Alloy Media and Marketing typically works with studios and networks to turn its books for teenagers, like ?Gossip Girl,? into movies and TV series. Now it?s making a Web series on its own.

If approved by workers, a package of wage, benefit and job security concessions will head off the threatened closing of the largest newspaper in Boston.

The results include a hit of $186.2 million related to preferred stock issued when Liberty Media rescued Sirius from a possibile bankruptcy filing in February.

Amazon pitched the larger version of the Kindle as a new way for people to read textbooks, newspapers and their personal documents.

Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. ...

Some of the nation?s top political strategists are creating an online-advertising company that will research sites the way a campaign adviser would research a battleground state.

Paul Kangas, the co-anchor of ?Nightly Business Report,? said he was leaving in part to reduce the pressure of the daily deadlines.

News Corporation, which owns several newspapers, reported $7.4 billion in revenue in the first three months of this year, down from $8.8 billion in the same period last year.

Broadcasters are complaining about the loss of data that they need to evaluate schedules and set advertising rates.

After leaving CNBC, Dylan Ratigan will move to a different NBC cable channel, with a new assignment as the anchor of a two-hour discussion program on MSNBC.