Archive for May, 2009
The Media Equation: Newsweek?s Journalism of Fourth and Long
Sunday, May 24th, 2009
, left, a classically cluttered general-interest magazine that covered the cultural waterfront.
, right, minimally decorated essays with arguments that dive deep into Beltway machinations.Newsweek?s recent makeover cannot gild the cold fact that it remains a weekly magazine in a continuous news cycle.
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Scene Stealer: Do Studios Need Help Finding Audiences?
Saturday, May 23rd, 2009
A consumer testing company in Indiana is making a pitch in Hollywood, saying its marketing insights can help studios spend less and earn more.
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Talk to the Newsroom: Editorial Director of Video
Friday, May 22nd, 2009
Ann Derry is answering questions from readers this week.
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The Future of Affiliate Marketing
Friday, May 22nd, 2009
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. ...
Advertising: A Hit Parade, or So They Hope
Friday, May 22nd, 2009
At upfront week, networks pulled out all the stops to pitch their fall schedules to advertisers.
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Axe Body Products Puts Its Brand on the Hamptons Club Scene
Friday, May 22nd, 2009
Just as companies put their names on sports stadiums, a line of grooming products intends to brand a dating arena.
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The Medium: Home Economics
Thursday, May 21st, 2009
Mint.com transforms personal finance from an onerous task into a fun diversion.
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Google Book-Scanning Pact to Give Libraries Input on Price
Thursday, May 21st, 2009
The agreement would give some libraries a degree of oversight over the prices that Google could charge for its vast digital library.
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Cabela’s, Performics, and Performance Marketing
Thursday, May 21st, 2009
Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. ...
Series Swap Highlights TV?s Financial Issues
Thursday, May 21st, 2009
Money and ownership were major factors in scheduling decisions during upfront week, as evidenced by the moving of ?Medium,? which had been a moderate performer for NBC, to CBS.
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Advertising: CW Adds Shows to Text About
Thursday, May 21st, 2009
Watching TV online or on mobile devices, and discussing TV shows with friends in social media like Facebook and Twitter, are becoming bigger parts of the television experience.
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Bits: Craigslist Sues S.C. Attorney General
Thursday, May 21st, 2009
Classified advertising site Craigslist files a pre-emptive lawsuit in South Carolina over the attorney general's threats to hold its executives accountable for aiding prostitution in the state.
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Advertising: ABC, Fox and CBS Present Their Season Lineups
Wednesday, May 20th, 2009
There will be a dance contest in the fall as Fox moves ?So You Think You Can Dance? toward a once-a-week faceoff with ABC?s ?Dancing With the Stars.?
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Before You Start Link Building
Wednesday, May 20th, 2009
Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. ...
Comcast and NFL Network Agree to 9-Year Deal
Wednesday, May 20th, 2009
Comcast and the N.F.L. ended a nearly three-year dispute and agreed to make the league's TV network available to 10 million of the cable operator's subscribers at a lower price.
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Advertising: TV Advertisers Are Offered Closer Ties With Content
Wednesday, May 20th, 2009
Television advertisers are being offered something like the contextual targeting they can achieve online.
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The Media Equation: The Times and the Future
Tuesday, May 19th, 2009
Lately, when I finish an interview, most subjects ask about the newspaper?s future. So I thought I?d take a crack at the question.
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Newspapers No Longer Dominate Journalism Fellowships
Tuesday, May 19th, 2009
At top programs, at universities like Harvard, M.I.T. and Stanford, more applicants are freelancers or from new media.
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Media Cache: Pay Walls Alone Won?t Save Newspapers
Tuesday, May 19th, 2009
Teaming up with Internet service providers and even Google could provide a long-term answer for the flagging newspaper industry.
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New Mood in Antitrust May Target Google
Tuesday, May 19th, 2009
In the more aggressive antitrust climate of the Obama administration, the stakes appear to be highest for Google.
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Seeking a Missing Link, and a Mass Audience
Tuesday, May 19th, 2009
A media pile-on will announce a 47-million-year-old primate.
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Yes, I Look Fabulous, but Inside I?m Saving
Tuesday, May 19th, 2009
Hard times are summoning a distinctly Hollywood response: maintaining a fabulous facade on the cheap while paring expenses behind the scenes.
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Is Twitter a Google Killer? Not Yet
Tuesday, May 19th, 2009
The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate. ...
New Starbucks Ads Seek to Recruit Online Fans
Tuesday, May 19th, 2009
The coffee chain described the effort, which relies heavily on text, as its largest and expects its message to be spread through social media sites.
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Justices to Hear Conrad Black Appeal
Tuesday, May 19th, 2009
Conrad Black will try to persuade the Supreme Court to overturn his fraud conviction regarding Hollinger International.
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Companies Object to Google Policy on Trademarks
Monday, May 18th, 2009
Google accepts competitive uses of trademarks, prompting some companies to seek legal action.
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Search Engine Submission 101, Part 2
Monday, May 18th, 2009
Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Today, submitting XML Sitemaps is not necessary, but could potentially offer better response time. ...
Advertising: In Slump, Networks Scramble Lineups
Monday, May 18th, 2009
Estimates are that sales on the five big broadcast networks could decline by as much as 15 percent from last spring.
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CEOs Should Drink the Social Media Kool-Aid
Monday, May 18th, 2009
Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone. ...
Fox to Release ?24? DVD Right After Season Finale
Monday, May 18th, 2009
Executives at Twentieth Century Fox say ?24? is the first TV series to be released on DVD and Blu-ray disc immediately after the season finale.
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Site Lets Writers Sell Digital Copies
Monday, May 18th, 2009
In the Scribd store, authors and publishers will be able to sell their work and encode documents to prevent piracy.
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New York Post Takes on the Brooklyn Judiciary
Monday, May 18th, 2009
Fighting a libel suit, The Post recently subpoenaed members of a judge?s family and at least eight other judges on the Brooklyn bench.
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The Case of the Vanishing Herald Tribune Files, Now Solved
Monday, May 18th, 2009
Lost International Herald Tribune archives are being restored ? slowly.
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For the Wealthy, Evolving in a Recession
Monday, May 18th, 2009
Worth magazine plans to keep personal finance coverage, with articles on the pitfalls of philanthropy or interesting investment vehicles, but make itself more luxe.
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For Wired, a Revival Lacks Ads
Monday, May 18th, 2009
The magazine?s editor has yet to figure out how to make the business as profitable as it is popular.
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Foreign Films Get a Hand From Hollywood
Sunday, May 17th, 2009
The major U.S. studios are investing in film production in Europe and Asia to better connect with international audiences.
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Steal This Book (for $9.99)
Sunday, May 17th, 2009
Welcome to the latest dust-up in publishing: How much should an e-book cost?
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Off the Shelf: The Wide, Messy World of Sports
Sunday, May 17th, 2009
Fans and taxpayers support professional sports but do not share in its financial benefits, the economics professor and author Stefan Szymanski argues.
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NBC Hired a Hit Maker. It?s Still Waiting.
Sunday, May 17th, 2009
Ben Silverman came to the network two years ago as a rising star with an eye on a turnaround, but there have been stumbles.
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Print Books Are Target of Pirates on the Web
Saturday, May 16th, 2009
E-reader technology is making it easier to obtain and distribute copyrighted material on the Web for free.
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Talk to the Newsroom: N.B.A. Reporter
Saturday, May 16th, 2009
Jonathan Abrams is answering questions from readers this week.
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Hugh Van Es, Photojournalist Who Covered Vietnam, Dies at 67
Saturday, May 16th, 2009
Mr. Van Es took one of the best-known images of the American evacuation of Saigon in 1975, a group of people scaling a ladder to a C.I.A. helicopter on a rooftop.
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Bob Rosburg, Golfer and TV Analyst, Dies at 82
Saturday, May 16th, 2009
Mr. Rosburg won the 1959 P.G.A. Championship but was probably best remembered as a longtime TV golf analyst for ABC Sports, gaining note as the first broadcaster to work entirely from the fairways.
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Geffen Is Seen as Still Eager for Times Stake
Saturday, May 16th, 2009
People familiar with David Geffen?s thinking say the media mogul is willing to wait for his chance to buy a sizable piece of the company or even take it over completely.
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When ?Local? Makes It Big
Friday, May 15th, 2009
Lo Saetern sells local strawberries. Corporate food executives are turning to the concept of ?local food? to sell products, embracing a broad interpretation of what eating locally means.
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Recession and Strong Yen Drive Sony to Annual Loss
Friday, May 15th, 2009
The electronics maker offers a gloomy outlook for next year and says it will close three plants as the global slump and stiff competition take a huge toll.
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Twitter and Local Search: A Status Update
Friday, May 15th, 2009
Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search? ...
Robert Pauley, 85, Former Head of ABC Radio, Dies
Friday, May 15th, 2009
Mr. Pauley reinvigorated ABC Radio after he took over as president in 1961, a time at which the network was ailing.
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Advertising: Angry Ads Seek to Channel Consumer Outrage
Friday, May 15th, 2009
Many advertisers are being unusually outspoken and provocative to reach consumers hit hard by the recession.
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Hulu Questions Count of Its Audience
Friday, May 15th, 2009
The skirmish shows how imprecise ratings can be for video and visitors on the Web, which may hurt advertising and public perceptions.
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