Local Search

Rachael Ray and her agent, Jon Rosen, on the set of her TV showCulinary TV stars know the agent to call when they want to put their names onto knives, books and blenders.

In a new book, Robert J. Barbera, a veteran Wall Street economist, offers causes and possible remedies for the financial crisis.

One marketing expert says Oprah Winfrey?s support of Twitter might bring too many members to the service.

The newspaper publisher and TV station owner Media General reported a wider first-quarter loss on a deepening slide in advertising revenue.

Andrew Rosenthal, the editorial page editor, is answering readers' questions April 13-17, 2009.

Drug companies say Food and Drug Administration regulations must take into account the realities of Internet search ads.

The verdict in Sweden against The Pirate Bay represents a high-profile victory for the music and movie industries.

Oprah Winfrey posted her first item on Twitter Friday morning, joining millions of other users of the microblogging service.

After a deepening slide in advertising revenue, the newspaper publisher and TV station owner said it plans to freeze its pension plan as of the end of May.

The online phone service will spin off as an independent company next year, giving it a greater ability to redefine itself. Local search could be one way to do this, tying Skype in with a local search engine with click-to-call functionality. ...

Indonesia?s top court cleared Time Magazine of charges it defamed Suharto by alleging that his family amassed a huge fortune during his rule.

Twitter is getting the ultimate endorsement: Oprah Winfrey has joined Twitter and will devote her Friday show to the microblogging service.

AbitibiBowater, the largest North American newsprint maker, filed for bankruptcy protection after it failed to secure support for its proposed restructuring plan.

Several weekly sections will be eliminated, with other parts of the newspaper absorbing some content, in an effort to save millions of dollars.

Jack Haire will lead the publishing unit that produces Parade magazine, which is distributed by nearly 500 newspapers.

The nation?s largest newspaper publisher also said that its advertising revenue was continuing to fall.

In another step to become a destination for mainstream TV programs and movies, YouTube said it had signed deals with Hollywood studios to showcase their content.

Only 15 magazines had more ad pages in the quarter than they did in the period a year ago.

A video prank two Domino?s Pizza employees posted online has shown how social media has the reach and speed to turn tiny incidents into marketing crises.

Many of the most recent subjects of on-the-street, ambush interviews on ?The O?Reilly Factor? have been political and personal opponents of the host.

The newspaper publisher said it earned $77.4 million in the first quarter, down 60 percent from the same period a year ago, as ad sales in the publishing unit fell 34 percent.

How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. ...

As marketers remake campaigns to address the recession, scores of advertising campaigns are incorporating the word ?stimulus.?

Mr. Keiter spent 50 years as a sportscaster but was best remembered for his recreating San Francisco Giants baseball games for abandoned fans from the Polo Grounds years.

Kelly Pe

With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't. ...

The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. ...

Collectively, Twitter?s messages are a surprisingly useful tool for solving problems and revealing public opinion.

Analysts said declines in ad revenue in the first quarter of 2009 would wipe out profit margins at many papers that have managed to stay in the black.

The trio of executives are building a computer system that aims to supply publishers with ready-made tools to charge Internet fees.

It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort? ...

Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. ...

The 10-second spots, which used to feature just a logo and a voice-over, have begun appearing on ?SportsCenter? episodes.

Conciliatory statements were made less than two weeks after a Boston affiliate said it opposed running Jay Leno?s new 10 p.m. show.

A computer error that caused thousands of books on Amazon.com to lose their sales rankings led to cries of censorship from some critics.

Newspapers are increasingly talking about putting up pay walls and tracking the use of content online.

As advertising falls, publishers are assessing whether they can charge more without losing subscribers.

The Magazine Publishers of America is for the first time allowing consumers to vote for their favorite magazine ad -- online.

Just as some cities? newspapers sputter, a handful of Web sites emerge to cull local content from government data, blogs and news media.

Newspapers produced and sold by homeless people are flourishing even as the deepening recession endangers conventional newspapers.

We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. ...

Stores like Target and Home Depot are scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell.

A new reference book provides straightforward definitions of many perplexing economic terms that have become newly ubiquitous with the arrival of the downturn.

Bravo is developing products based on its popular programs that will be promoted on the air and sold on Bravo?s Web site.

The threat of a shutdown or a sale of The Boston Globe has brought together civic leaders and residents, speaking out about the paper?s role in the region.

Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. ...

The agreement is an effort to put more professionally produced content in front of YouTube?s audience, and earn more ad dollars.

You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become. ...

The bill, highly unp0pular in France, was rejected in Parliament on Thursday but could return in an amended form.

The two companies, which held a series of fruitless negotiations last year, have restarted discussions, this time over a possible advertising agreement, a person briefed on the discussions said.