Archive for April, 2009

MySpace Names Chief Executive, Once of Facebook

Saturday, April 25th, 2009
Another new face as News Corporation seeks to reinvigorate its digital businesses.

Scientific American?s Editor and Its President to Step Down

Saturday, April 25th, 2009
The shake-up coincides with an overall streamlining at the magazine and its parent company, Macmillan.

France Tries to Lure Hollywood

Friday, April 24th, 2009
France this winter approved a plan under which, for the first time, foreign producers would be eligible for financial support to shoot in France.

Former Facebook Executive Van Natta to Be MySpace C.E.O.

Friday, April 24th, 2009
The executive shakeup comes as MySpace works to catch up with rival Facebook, which is now the world?s largest social network.

Software That Copies DVDs Is on Trial

Friday, April 24th, 2009
Hollywood studios say software that lets users save digital copies of DVDs hurts the movie industry.

Performance Management for SEO Teams

Friday, April 24th, 2009
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. ...

Eco-Driven Travel Search Sites that Marketers Haven’t Exploited (Yet)

Friday, April 24th, 2009
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality. ...

Advertising: Pill Sales Rise as Financial Anxiety Chases the Sandman Away

Friday, April 24th, 2009
Sales of over-the-counter sleep aids have risen sharply in recent months, but one expert cautions against relying on them too frequently.

Foundation of The Times Suspends Gift Program

Friday, April 24th, 2009
The New York Times Company Foundation announced it was suspending its grant-making and matching gift program two days after the company reported a $74.5 million loss in the first quarter of 2009.

Arts, Briefly: CNN?s Political Couple

Friday, April 24th, 2009
James Carville and Mary Matalin will soon be sparring about politics in public more often.

Editor Is Leaving The Observer, New York?s Scorecard

Thursday, April 23rd, 2009
Peter W. Kaplan used tart headlines and talented young writers to create a kind of contemporary municipal history.

Talk to the Newsroom: Assistant Managing Editor Glenn Kramon

Thursday, April 23rd, 2009
Glenn Kramon, assistant managing editor for enterprise, is answering reader questions this week.

Larger Than Expected Loss at McClatchy

Thursday, April 23rd, 2009
The publisher posted a $37.5 million loss and a 25 percent decline in revenue for the first quarter, as the recession hit ad revenues for newspapers and Web sites.

Building Links by Building Trust

Thursday, April 23rd, 2009
I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession. ...

Advertising: TiVo Promotes Ads It Hopes You?ll Talk to, Not Zap

Thursday, April 23rd, 2009
The new interactive ads appear when a viewer pauses or fast-forwards, and offer information, accessible through the remote.

BET to Offer New Channel for Adults

Thursday, April 23rd, 2009
Centric, a BET channel aimed at African-American audiences from 25 to 54 years old, is scheduled to go on the air in October.

He?s Behind the Guffaws and the Gore

Thursday, April 23rd, 2009
Clinton R. Culpepper is the producer behind many of the genre movies that have become consistent money-makers for the Screen Gems unit of Sony Pictures Entertainment.

Breslin?s Daughter Dies After Collapse

Thursday, April 23rd, 2009
The cause of death for Kelly Breslin, 44, the daughter of the columnist Jimmy Breslin, was not available, pending an autopsy.

Founder and Chief Is Leaving MySpace

Thursday, April 23rd, 2009
The executive, Chris DeWolfe, is reportedly leaving the social networking site in a management shake-up.

Reimagining Radio as a Spectator Sport

Thursday, April 23rd, 2009
WNYC radio?s new performance space has ambitions to be more than just another electronic-news-ticker-wrapped, street-level broadcast studio.

The Times Wins 5 Pulitzer Prizes

Thursday, April 23rd, 2009
The five prizes for The New York Times were the second most in its history. The Las Vegas Sun won the public service prize.

When the Real Estate Game Cost $9.95

Wednesday, April 22nd, 2009
For millions of real estate wannabes, Carleton Sheets?s infomercials embodied the bubble as much as Citigroup or Merrill Lynch did.

Radio Giant Is Planning to Revamp Its Debt Load

Wednesday, April 22nd, 2009
Clear Channel Communications is seeking to reorganize its debt load, according to a regulatory filing on Monday.

?The Hills? Star to Design Clothing for Kohl?s

Wednesday, April 22nd, 2009
With the LC Lauren Conrad brand, Kohl?s continues its strategy of selling well-known brands, or brands by well-known people, at low prices.

Keywords and Site Architecture

Wednesday, April 22nd, 2009
One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed. ...

Charles Peebler, Ad Executive, Dies at 72

Wednesday, April 22nd, 2009
Mr. Peebler turned a small Omaha advertising company called Bozell & Jacobs into a global powerhouse.

Advertising: Not Daffy or Donald, but Still Aflac?s Rising Star

Wednesday, April 22nd, 2009
Aflac and other companies are looking for ways to keep big-budget ad campaigns going despite the recession.

A Chief Executive Quits Martha Stewart Living

Wednesday, April 22nd, 2009
The departure of Wenda Harris Millard, who will leave to join a public relations firm, ends a period of joint leadership.

Times Co. Reports Loss of $74 Million

Wednesday, April 22nd, 2009
The company joined the roster of newspaper companies recording the steepest advertising declines in generations.

Rodgers and Hammerstein Catalog Sold

Wednesday, April 22nd, 2009
A Dutch company has purchased the rights to Rodgers and Hammerstein songs and shows.

Advertising: A Magazine Just for You Arrives With Glitches

Tuesday, April 21st, 2009
A custom-made publication created by Time Inc. and Lexus could be a new business model for publishers, but there have been problems with production.

Link by Link: When Pixels Find New Life on Real Paper

Tuesday, April 21st, 2009
Randall Munroe, creator of the online comic strip xkcd, is publishing a print book -- you know, dead trees, ink, no text search, nonadjustable font size.

A Magazine With a Puzzle Buried Inside

Tuesday, April 21st, 2009
The May issue of Wired, guest-edited by J. J. Abrams, was designed to immerse readers in a series of riddles.

Link Building? How About Link Optimization?

Tuesday, April 21st, 2009
There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client." Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have. ...

Public Provides Giggles; Bloggers Get the Book Deal

Tuesday, April 21st, 2009
Publishers are hoping that millions of page views on a blog will translate into booming sales on the bookstand.

Advertising: The Older Audience Is Looking Better Than Ever

Monday, April 20th, 2009
Demographic shifts and a recession are making older consumers ? long shunned in favor of free-spending, younger age groups ? into better bets.

The Media Equation: Cable Wars Are Killing Objectivity

Monday, April 20th, 2009
The coverage of the tax day tea parties augured a return to the days of the party press, where news outlets reflected viewpoints of specific wings of political thought.

The New York Post Will Include News From the Jerusalem Post

Monday, April 20th, 2009
The section will focus on news out of Israel and will run on Sundays, a day that has been a particular circulation problem for The New York Post.

Four Convicted in Sweden in Internet Piracy Case

Monday, April 20th, 2009
The decision gives the music and movie industries a major victory in their campaign to curb online piracy.

How to Sell a Nanny, a Mermaid and a Lion

Monday, April 20th, 2009
Disney Theatrical Productions is preparing a new marketing plan to attract families and others during this economic climate, in which the three Disney musicals risk vying with one another.

Adobe in Push to Spread Web Video to TV Sets

Monday, April 20th, 2009
Adobe expects TVs that support its Flash format to start selling later this year, offering content creators a single format for an expanding ecosystem of digital devices.

Make Room, Cynics; MTV Wants to Do Some Good

Monday, April 20th, 2009
After years of celebrating the excesses of youth, MTV is adding shows with a veneer of positive social messages.

Green Inc. Column: Skip the Newspaper, Save the Planet?

Monday, April 20th, 2009
Is it accurate to assert that reading the newspaper online instead of in print cuts carbon dioxide emissions? Not exactly, or at least not all the time. Not yet.

The Parody Tweets That Went on Too Long

Monday, April 20th, 2009
Tweets in a parody of Twitter users by Garry Trudeau ran afoul of the service?s 140-character limit.

Tweeting Becomes a Summer Job Opportunity

Monday, April 20th, 2009
Pizza Hut Inc. is looking for Summer Twinterns ? i.e. a summer intern who uses Twitter ? to aid the company in social media outreach.

Social Media Insights from TripAdvisor CEO Steve Kaufer

Monday, April 20th, 2009
TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company's success. ...

SEO Tools 101, Part 1

Monday, April 20th, 2009
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts. ...

Whitelaw Reid, Heir to New York Herald Tribune, Dies at 95

Monday, April 20th, 2009
After working as a war correspondent during World War II, Mr. Reid became The New York Herald Tribune?s editor and, ultimately, its chairman.

An Atlanta Editorial Voice May Move to the Right

Monday, April 20th, 2009
Most of The Journal-Constitution?s editorial board will be replaced in May, a move that could produce a less liberal voice for one of the country?s leading regional papers.

SAG Members to Vote on Contract Much Like Initial Offer

Sunday, April 19th, 2009
Members of the Screen Actors Guild will now have their say on a proposed new contract that is little changed from what the major Hollywood studios offered 10 months ago.