Local Search

The new branding is the result of an effort to come up with a name that covered everything that fans expected, and that could be trademarked as well.

Honda plans to offer the 2010 Insight hybrid for as little as $19,800, thousands below the typical entry point for a hybrid vehicle.

Publications are changing their policies to sell prime space to advertisers, raising concerns with news media organizations.

For the Web entrepreneur, the South by Southwest Interactive conference in Austin, Tex., can be pivotal in getting a nod from the technorati for a new product.

The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. ...

Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns. ...

Rui Chenggang?s nightly financial news program attracts 13 million viewers on China Central Television.

The Internet portal will offer a series of niche Web shows directed at audiences it knows it already has.

?Battlestar Galactica? will be the subject of a panel discussion involving the creators of the show, two of its stars and local high school students at the United Nations headquarters on Tuesday.

As the recession leaves other media industries in tatters, the oldest mass medium of all is holding up surprisingly well.

In ?Imagining India,? Nandan Nilekani, a founder of Infosys Technologies, offers guiding ideas on the transformation of India.

In the Internet age, foreign correspondents write for locals as well as for readers living somewhere else.

The Washington Post is eliminating its stand-alone Business section on weekdays and folding business coverage into its front section, the newspaper said.

The newspaper and television company will shutter its Washington bureau at the end of the month, trimming an additional six reporters from the dwindling pool of journalists in the nation?s capital.

Jim Kelly, the second-ranking editor at the Time Inc. magazine chain, will step down April 1.

During the much-hyped Thursday night showdown on ?The Daily Show,? host Jon Stewart treated Jim Cramer like a C.E.O. subpoenaed to testify before Congress.

The senior vice president, digital operations is answering questions this week.

Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. ...

The tabloid media is expanding to the likes of Bernard L. Madoff, tapping into populist anger at corporate America.

Riding a wave of successful films as the president of Fox Searchlight Pictures, Peter Rice will become the top entertainment executive.

News America Marketing settled a lawsuit this week with Floorgraphics, who had accused the company of anticompetitive behavior and corporate spying.

No one knows which will be the first big city without a large newspaper, but there are candidates across the U.S.

Several online companies are easing the transition to a freelance economy for workers and employers.

The economic meltdown has come to prime time as a growing number of network series have incorporated more real-life issues into their stories.

Did Search Engine Watch readers vote for their favorite promotion ideas? Was my link building promotion a success? Did you win a $25 gift certificate? Find out all the answers inside. ...

Mr. Mercado took his passion for Latin music and built an empire around it, staging concerts and creating a recording and publishing label, a film and video company, and nightclubs and restaurants.

The New York Times hired Ross G. Douthat nearly two months after ending the year-long run of another conservative columnist, William Kristol.

It is time for newspapers to get together and figure out a new business model.

The deepening recession is forcing advertisers to act more selectively, which may come at the expense of niche channels.

The merger of the two talent agencies would challenge the leadership position of Creative Artists Agency.

Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity. What goes around often comes around, so behave accordingly and it might just come back to you in a positive way. ...

Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage. ...

The company, perhaps to forestall objections on privacy grounds, said it planned to give users the ability to access their profiles.

Cellphones have a high potential for personalized ads, and advertisers place great value on the possibility.

Mr. Cole doggedly covered major mergers and acquisitions in the 1970s and ?80s.

Six years after the publication of her blockbuster novel, ?The Time Traveler?s Wife,? Audrey Niffenegger has sold a new manuscript to Scribner for close to $5 million.

These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they'd enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. ...

More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream. ...

Companies are starting upbeat commercials to change the emotions of consumers.

The publisher of 30 newspapers, including The Miami Herald, The Sacramento Bee and The Fort Worth Star-Telegram, will cut 1,600 jobs as it struggles with plunging ad sales.

The New York Times Company said Monday that it had raised $225 million through a sale-leaseback of part of its headquarters building, one in a series of moves to pay down its debts.

The network has a strong claim to leadership, given its strength in news, cable television and its ?Today? show in the morning.

At CNBC journalists have been encouraged to speak their minds, making the line between reporter and commentator almost indistinguishable at times.

In a new ad campaign, Absolut will go online to urge its customers to ?drink with Absolut responsibility.?

With a popular product aimed at information technology managers, the software company Spiceworks also provides a concentrated audience for eager advertisers.

If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. ...

In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. ...

The mocking writers from Gawker and Defamer are changing their tone as they work on the reopening of the Movieline Web site.

The superhero epic from Warner Brothers and its partners led another strong weekend for Hollywood but stopped short of peaks hit by some of its predecessors.

In an effort to attract more readers, The Los Angeles Daily News will begin offering a print-at-home paper this summer.