Archive for March, 2009
PPC Content Advertising: The Latest Tips and Best Practices
Thursday, March 26th, 2009
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who have watched their competition and click prices grow over the past few years could be tapping into a source of clicks where there's less competition and lower click prices. ...
Blockbuster and TiVo Join to Deliver Digital Movies
Wednesday, March 25th, 2009
The Blockbuster chain hopes its digital future lies with a movie delivery partnership with TiVo.
Choose the Right SEO Project Goals
Wednesday, March 25th, 2009
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. ...
Advertising: A Strategy When Times Are Tough: ?It?s New!?
Wednesday, March 25th, 2009
In a time of reduced consumer spending, marketers say new products can provide additional reasons to reach out to buyers, and a vital new revenue stream.
Kudlow of CNBC Rules Out Senate Race
Wednesday, March 25th, 2009
The cable television commentator Larry Kudlow said that although a Senate campaign had been a flattering idea, ?it was never a serious proposition.?
A Web Site?s For-Profit Approach to World News
Tuesday, March 24th, 2009
The founders of GlobalPost.com have created a hybrid business model of free content and paid subscriptions, combined with ads, to try to cover the globe.
In Hollywood, the Easy-Money Generation Toughens Up
Tuesday, March 24th, 2009
After two decades of almost nonstop growth from cable and video, a new generation of Hollywood power players is testing its mettle.
The Media Equation: In Austin, a Thriving Weekly With a Mission
Tuesday, March 24th, 2009
The Austin Chronicle is more than a cultural newsweekly. It?s an engine of culture, and a solvent one, too.
Wall Street Journal Is Told to Feed Newswires
Tuesday, March 24th, 2009
Reporters will be required to supply a corporate sibling, Dow Jones Newswires, more often, and with faster, clearer versions of their articles.
Advertising: A Network Takes Us Out to a Ballgame
Tuesday, March 24th, 2009
Media buyers seem to agree that the Major League Baseball Network could become a successful player in the television sports marketplace.
Television Review | ‘Frontline: Ten Trillion and Counting’: That Big Hole in the Economy, and Who Dug It
Tuesday, March 24th, 2009
The makers of ?Ten Trillion and Counting,? Tuesday?s ?Frontline? on PBS, want to make sure that you know that George W. Bush, not Barack Obama, put the country in the economic mess it?s in now.
Is There Such a Thing as the Perfect SEO?
Tuesday, March 24th, 2009
SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades? ...
Market Place: Move Over, Appliances. Television Matters to G.E.
Tuesday, March 24th, 2009
The stability of NBC Universal during the recession has made its owner glad that it did not sell it off last year.
Setting up PPC Campaigns 101, Part 2
Monday, March 23rd, 2009
Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. ...
Social Media Madness – The Final Four
Monday, March 23rd, 2009
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus. ...
Advertising: Madison Avenue?s Chief Seer
Monday, March 23rd, 2009
Robert J. Coen, who has been predicting and following trends for advertising spending through 12 presidencies, is stepping down from his post at Interpublic.
Yes, Stewart, CNBC Still Trusts Cramer
Monday, March 23rd, 2009
Despite Jim Cramer?s personal brand taking a beating last month, CNBC continues to air the commercials that were blasted by Jon Stewart.
Matthews Renews Contract at MSNBC
Monday, March 23rd, 2009
Chris Matthews, the host of ?Hardball?, signed a contract for at least four years, guaranteeing he will be around to cover the next presidential election.
Sony in Expansion of U.S. and Foreign TV Business
Monday, March 23rd, 2009
The company hopes to capture new formats and programming ideas overseas and promote its domestic content abroad more efficiently.
ABC Radio Reporter Found Dead in Brooklyn
Monday, March 23rd, 2009
George Weber, a reporter on ABC radio for more than a dozen years, was found murdered in his Brooklyn apartment, the victim of an apparent stabbing, police said.
Accounts, People & Miscellany
Sunday, March 22nd, 2009
Accounts.
A Guide to Search Engine Strategies New York 2009
Sunday, March 22nd, 2009
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. ...
N. Korea Says It Is Holding Reporters
Sunday, March 22nd, 2009
North Korea confirmed that it had detained two American journalists on charges of ?illegally intruding? into the Communist state through its border with China.
Scene Stealer: Who Threw the DVD From the Train?
Saturday, March 21st, 2009
Instead of banking on suddenly shaky DVD sales, Hollywood is beginning to concentrate again on making the kind of films that do well at the box office.
Arts, Briefly: MSNBC in Discussions With Radio Host
Saturday, March 21st, 2009
MSNBC is in talks with Ed Schultz, the progressive radio talk-show host, about a permanent position.
Talk to the Newsroom: Assistant Managing Editor for News
Friday, March 20th, 2009
Richard L. Berke is answering questions from readers March 16-20, 2009.
The Many Stories of Carlos Fernando Chamorro
Friday, March 20th, 2009
Once the editor of the official Sandinista newspaper, the son of Nicaragua?s most prominent independent journalist is under threat as the country?s leading advocate for press freedom.
Bits: An Icon That Says They?re Watching You
Friday, March 20th, 2009
A marketing professor says online ads should be marked with a special icon that, when clicked, displays what they know about you.
Getting Closer to Mobile Local Search’s Day
Friday, March 20th, 2009
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services. ...
Ex-Reality Show Workers Sue Production Company
Friday, March 20th, 2009
Three former employees claim Fremantle North America forced them to work under ?sweatshop? conditions and failed to pay for overtime hours they worked.
Advertising: A Campaign That Erases a Layer of Euphemisms
Friday, March 20th, 2009
Ads for tampon brands have grown less oblique in recent years, and a new campaign for Tampax uses candor and even humor.
In Seattle, the World Still Turns, a Beacon in Memory of a Lost Newspaper
Thursday, March 19th, 2009
A 30-foot neon globe sits atop the waterfront building that houses the Post-Intelligencer, a daily Seattle tradition that began in 1863 and will end Tuesday.
Seattle Paper Shifts Entirely to the Web
Thursday, March 19th, 2009
The Post- Intelligencer is the largest American paper to drop its print edition and become an Internet-only entity.
Look for Business Opportunities During These Tough Times
Thursday, March 19th, 2009
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn't build up large cash reserves can employ some of the same strategies to expand or enter into new markets. ...
Buyout Firm Acquires San Diego Paper
Thursday, March 19th, 2009
A private equity firm has bought The San Diego Union-Tribune, the two sides said Wednesday, ending eight decades of Copley family dominance of that city?s news media.
Advertising: Message From a Condemned Car Brand: ?We?re Still Here?
Thursday, March 19th, 2009
It takes a heap of optimism to sell Saturns when the parent automaker has already said the division will not be saved.
Breakingviews.com: Gains for the Web in March Madness
Wednesday, March 18th, 2009
Online video and gambling businesses could turn out to be the big winners in the annual N.C.A.A. men?s college basketball tournament.
No Smooth Ride on TV Networks? Road to Diversity
Wednesday, March 18th, 2009
Recent programming moves raise questions about networks? progress in better reflecting their audience.
The Decision-Making Funnel, Stage 1: Awareness
Wednesday, March 18th, 2009
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. ...
Advertising: Carl?s Jr. Tries to Go After the Young, and Hungry, Skateboarding Fan
Wednesday, March 18th, 2009
Fast-food chains are trying new ways to go after young men, who seems to have turned away from television and radio to nontraditional media.
New Web Site Features All Things Irish
Wednesday, March 18th, 2009
On it first day, a new Web site from the publisher of The Irish Voice aimed at the Irish diaspora broke the news of the actress Natasha Richardson?s accident.
At Sports Events, a Media Company Finds a Growing Niche
Tuesday, March 17th, 2009
The economic tailspin has claimed many victims, including thousands of small companies. Arena Media Networks, a New York-based start-up, may be bucking the trend.
The Media Equation: Next Big Film Has a Premiere in Your Living Room
Tuesday, March 17th, 2009
In an era where more and more films are vying for precious big screens, little movies are beginning to show up on small screens at the flick of the remote.
Advertising: Campaigns for Challenging Times Put Children and Mothers First
Tuesday, March 17th, 2009
Even in tough times, advertising by companies like Campbell Soup, State Farm and J.C. Penney is holding steady or is being stepped up.
Better Targeting = Better Leads — Demographics for SMBs
Tuesday, March 17th, 2009
Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. ...
Setting Expectations for Search Engine Optimization
Tuesday, March 17th, 2009
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts. ...
TV Sports: N.C.A.A. Can Opt Out of Deal With CBS After 2010
Tuesday, March 17th, 2009
CBS?s 11-year, $6 billion contract looks rich nine-plus years after it was struck, but the network is protecting its turf, a lesson it learned when it let its N.F.L. rights go to Fox in 1993.
For a Week, CNN Turns Its Cameras to the Economy
Tuesday, March 17th, 2009
Between breaking news stories, all of CNN?s programs this week will present coverage and guests related to financial topics.
Chief to Step Down From Media Empire Based in Dublin
Monday, March 16th, 2009
Anthony O?Reilly will step down from the company that publishes The Independent of London, in a move to end a dispute with a dissident investor.
Back on TV, and Back in the Black
Monday, March 16th, 2009
Ronald G. Insana will return to CNBC, after spending three years managing a hedge fund that lost money.
