Archive for March, 2009
Detroit Journal: Detroit?s Daily Papers Are Now Not So Daily
Tuesday, March 31st, 2009
The Detroit Free Press and The Detroit News have cut back on home delivery and will offer condensed print editions at stores, newsstands and street boxes.
Berman Plans to Leave WNBC
Tuesday, March 31st, 2009
Len Berman, the lead sports anchor on WNBC-TV/Channel 4, would leave the station by May with more than a year left on his contract.
Google Offers Links to Free Music Downloads in China
Tuesday, March 31st, 2009
With the music service, which it offers nowhere else, Google is trying to gain market share.
3 Keys to a Successful Web Presence
Tuesday, March 31st, 2009
A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. ...
How SMBs Can Optimize their Social Networking Time, Part 1
Tuesday, March 31st, 2009
Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? ...
Music: Protest From the Right Side of Country
Tuesday, March 31st, 2009
John Rich?s ?Shuttin? Detroit Down? is the first great song of the bailout era.
Advertising: Marketers Lend Voices to Show Support for the Disabled
Tuesday, March 31st, 2009
In harder times, many consumers begin thinking about weightier matters than the size of their homes or the features on their phones.
Disney?s TV Unit Will Make Short Videos Available on YouTube
Tuesday, March 31st, 2009
Disney will sell and control advertising for its video clips, but split the revenue with YouTube.
Ad Sales Up on Internet, but ?08 Pace Was Slower
Tuesday, March 31st, 2009
Internet advertising in the U.S. rose in 2008, according to a report, but the growth is starting to flatten.
Setbacks in Bay Area Add to Pain for The Chronicle
Monday, March 30th, 2009
Geography, demographics and competition in the Bay Area are posing challenges beyond the headwinds facing all newspapers.
The Media Equation: Cable News Stokes Political Fever
Monday, March 30th, 2009
Gorged on ratings from a historic election and still riding on leftover adrenaline, the cable networks have steadfastly remained in campaign mode.
European Newspapers Find Creative Ways to Thrive in the Internet Age
Monday, March 30th, 2009
A few newspaper publishers are providing news on the Web for free, but are relying more on readers than advertisers, turning a profit by charging for associated services and online activities.
Some Online Shows Could Go Subscription-Only
Monday, March 30th, 2009
Cable TV providers are testing ways to restrict access to free shows on the Web to just their paying subscribers.
Television Review | ‘Masterpiece Classic: Little Dorrit’: Dickens and the Business Cycle: The Victorian Way of Debt
Monday, March 30th, 2009
?Little Dorrit,? which begins on PBS on Sunday, flushes out the similarities between Victorian London and 21st-century Wall Street without losing sight of the larger vision of Dickens?s story.
Obama Brings Flush Times for Black News Media
Monday, March 30th, 2009
New access and relevance has also stoked the debate about whether the black media should regard the first African-American president with a more critical eye.
Do-It-Yourself Magazines, Cheaply Slick
Monday, March 30th, 2009
Traditional printing houses charge thousands of dollars for a few hundred copies, but a new service hopes to cost less than making photocopies.
Is Facebook Growing Up Too Fast?
Monday, March 30th, 2009
Facebook soon expects to add its 200 millionth user. As it manages its growth, it must balance an increasingly disparate audience.
Twitter 101, Part 1
Monday, March 30th, 2009
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. ...
Search is Search: Paid and Organic Search Synergies
Monday, March 30th, 2009
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. ...
Fox News?s Mad, Apocalyptic, Tearful Rising Star
Monday, March 30th, 2009
Glenn Beck?s show has become wildly popular with a mix of moral lessons and outrage.
Comic Titans Are in the Grips of the Dreaded Inflationist
Monday, March 30th, 2009
Some comics will try to make up for the price increase by including more pages for backup features.
A White Block Where an Ad Ought to Be
Monday, March 30th, 2009
A Nascar driver raced with a large white rectangle on his car?s hood in an attempt to secure a sponsor.
3-D Helps Propel ?Monsters? Success
Monday, March 30th, 2009
?Monsters vs. Aliens? had a huge opening weekend, largely because of premium-priced tickets for theaters showing it in 3-D.
AMC to Get Sony Digital Projectors
Monday, March 30th, 2009
Sony says it has signed a $315 million deal to install its digital projectors in all AMC Entertainment theaters.
Advertising: An Insurer?s Family Drama
Monday, March 30th, 2009
Liberty Mutual has commissioned a series of commercials about a family facing contemporary problems and trying to be responsible.
MTV to Put a Bit More Music Back, in the A.M.
Monday, March 30th, 2009
In an experiment that harks back to its origins, MTV will use 3 to 9 a.m. Monday through Thursday to show music videos, news, interviews and performances.
Huffington Site Starts Project to Investigate the Economy
Monday, March 30th, 2009
The new group would have an initial budget of $1.75 million, estimated to be enough for 10 staff journalists who would coordinate coverage with freelancers.
Irving R. Levine, NBC News Correspondent, Dies at 86
Sunday, March 29th, 2009
Mr. Levine?s easily accessible explanations of monetary policy made the economy a staple of television news.
Everybody?s Business: Tell Us the Future. Then Again, Don?t.
Sunday, March 29th, 2009
We all want to know what?s ahead. But the contretemps between Jon Stewart and Jim Cramer is a reminder that life evades accurate predictions.
Don?t Come Crying to This Airline
Sunday, March 29th, 2009
Spirit?s pay-for-extras strategy helps keep fares low. Some analysts say the airline may become more of an industry model during the economic downturn.
In Economic Downturn, Corporate Ties Put Bind on Sports
Saturday, March 28th, 2009
Pro sports were once thought to be more resistant than other industries to recessions, but this is no ordinary downturn.
Talk to the Newsroom: Deputy Science Editor for Health
Saturday, March 28th, 2009
Barbara Strauch, who coordinates health coverage, answered questions.
With Deal in Hand, Charter Files for Bankruptcy
Saturday, March 28th, 2009
The cable company said it sought bankruptcy protection because of the debt it had accrued over years of expansions and acquisitions.
Dylan Ratigan of CNBC?s ?Fast Money? Leaves Network
Saturday, March 28th, 2009
The popular host, whose contract just ended, said he was taking the opportunity to evaluate his options.
Bits: Google Plans to Lay Off 200 Workers
Saturday, March 28th, 2009
The company is laying off 200 sales and marketing workers to reduce overlap and adapt to slower growth rates.
When Stars Twitter, a Ghost May Be Lurking
Friday, March 27th, 2009
A need for constant updates has created a cottage industry that fans may not be aware of: Twitter ghostwriters.
DealBook: Charter Files for Bankruptcy in Reorganization Effort
Friday, March 27th, 2009
The big cable TV company said last month that it would file for bankruptcy protection to shave off about $8 billion of more than $21 billion in debt.
Does Twitter Reflect a Change in How We Search?
Friday, March 27th, 2009
Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. ...
Advertising: 8 Hours a Day Spent on Screens, Study Finds
Friday, March 27th, 2009
The average American adult spends eight hours a day in front of screens, and computer use has replaced radio as the second most common media activity.
Print Version of Blender Magazine Will Cease Publication
Friday, March 27th, 2009
Owned by Alpha Media, the music and entertainment magazine will continue to operate a Web site.
Times Co. Announces Temporary Salary Cuts
Friday, March 27th, 2009
The New York Times Company said it planned a temporary pay cut of 5 percent for most employees this year, and will lay off 100 people.
16-Year-Old Arrested in Killing of Radio Journalist in Brooklyn
Thursday, March 26th, 2009
Officials said the teenager apparently answered a Craigslist ad in which the journalist, George Weber, sought a sexual partner.
As Rights Clash on YouTube, Some Music Vanishes
Thursday, March 26th, 2009
Some videos on YouTube are disappearing in a disagreement over fees for Warner Music?s copyrighted works.
Facing a Shortfall, CBC Will Cut Jobs
Thursday, March 26th, 2009
The Canadian Broadcasting Corporation will cut about 800 jobs and try to sell assets to fight a growing financial shortfall caused by an advertising downturn.
Advertising: Your Online Clicks Have Value, for Someone Who Has Something to Sell
Thursday, March 26th, 2009
Two new Internet companies, BlueKai and eXelate Media, are tracking who is interested in what through a cookie.
4 Michigan Markets Will Lose Daily Newspapers, as Ailing Industry Tries to Cope
Thursday, March 26th, 2009
The 174-year-old Ann Arbor News will shut down and become primarily Web-based. Three other publications will publish print versions three days a week.
New Chief Is Near for Weather Channel
Thursday, March 26th, 2009
Executives involved in the decision said Bill Bolster, a former chief executive at CNBC, was in negotiations to return to NBC Universal as the top executive at the Weather Channel.
Two Livent Executives Are Convicted of Fraud
Thursday, March 26th, 2009
Garth H. Drabinsky, who served as the chief executive of the defunct Broadway production firm Livent, and his business partner Myron I. Gottlieb were convicted of forgery and defrauding shareholders.
Search Goes Global
Thursday, March 26th, 2009
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. ...
My Thoughts on Promo Outcomes
Thursday, March 26th, 2009
Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. ...