Local Search

The decision is the second major setback for Google?s ambitions to expand its advertising business beyond the Internet.

The Walt Disney Company has remade Toon Disney to offer action-adventure programs and sports news for ages 6 to 14.

The media conglomerate, controlled by Sumner M. Redstone, reported solid earnings although its profit fell significantly, partly to reflect a big restructuring change.

Fox?s fewer-commercials strategy is based on the theory that with shorter commercial breaks, viewers will be less likely to reach for the remote control.

Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. ...

Liberty Media is in preliminary talks with the satellite radio giant Sirius XM Radio, people briefed on the negotiations said on Wednesday.

Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. ...

Ads for the designer Isaac Mizrahi?s first spring collection for Liz Claiborne will start appearing this week.

Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. ...

The filing could put pressure on satellite company EchoStar, which owns a substantial amount of the company?s debt.

Authorities are worried that a show probing human rights abuses might undercut official investigations.

In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade. ...

Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. ...

As expected, the concert promoter and the ticketing giant said that they plan an all-stock merger of equals.

The ax continued to fall in the New York publishing world on Tuesday, as HarperCollins Publishers announced a restructuring and layoffs that claimed the jobs of two of its top executives.

Though the upgrades to the electronic book reader were only incremental, Amazon defined some ambitious goals for the device.

The presence of a reporter from The Huffington Post at a White House news conference signaled a new era in political coverage.

The widely expected transaction would create a powerhouse in the music and live entertainment industries and likely draw intense scrutiny from antitrust regulators.

As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. ...

If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. ...

MyNetworkTV, a unit of the News Corporation, said that it would refashion itself from a broadcast-network model to a ?hybrid? service that would continue to supply programs to affiliate stations.

Under the agreement, Disney will distribute approximately six films a year for Steven Spielberg?s boutique studio.

Defying the maxim that escapism sells in tough times, celebrity gossip magazines took a recessionary hit last year, with some experiencing double-digit declines in circulation.

SportsNet?s 10 regional stations are striving to be ?the ESPN of local markets.?

If the merger is approved by regulators it would create a company with almost $6 billion in revenue and a dominant position up and down the music supply chain.

Plastic Logic, a maker of an electronic book reader, plans to announce partnership deals that it says will bring a number of major publications to its planned device.

The tiny studio is growing at a time when bigger is not viewed as better, creating a tough balancing act.

The magazine plans a new design, a much smaller and more affluent readership, and some shifts in content.

A weekly series on CNN.com called ?Freshman Year? is tracking two freshman congressmen on Capitol Hill.

Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. ...

Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. ...

Two editors who were laid off from Cond

Newspaper industry analysts say that despite some published alarms to the contrary, The New York Times Company has positioned itself well to ride out another year of recession.

The move comes after a surprise parting of the ways with Universal, with whom Steven Spielberg signed a deal just four months ago.

Mr. Seligman engaged readers of his ?Keeping Up? column in Fortune magazine for more than two decades.

Though we are spending a record amount of time online, television stands out as the one old-media business with surprising resilience.

The Screen Actors Guild appears to have been substantially weakened by the infighting that has dragged out the bargaining process.

Steven Spielberg?s boutique production company is reportedly in advanced talks on a deal to distribute its movies through Disney.

Television advertisements are adjusting to the recession more speedily than the programming they bracket.

Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. ...

What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. ...

The newspaper publisher reported a $21.7 million loss for the fourth quarter on Thursday, reflecting the declining value of its newspapers.

Advertisers are increasingly commissioning songs from musicians.

Lisa Hughes, formerly vice president and publisher of Cond

The media company, controlled by Rupert Murdoch, reported a quarterly loss of $6.41 billion on a write-down of Dow Jones & Co. and other assets, as the recession hit advertising revenue.

Television owners will have four more months to upgrade old sets before they will no longer receive analog signals.

Widely available broadband access and new streaming sites have made it easy to watch pirated video online.

If Ticketmaster Entertainment and Live Nation agree to merge, it would become an early test of the Obama administration?s views on concentrated corporate power.

Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. ...

The media company reported a fourth-quarter loss, hurt by a $24.2 billion write-down for its cable, publishing and AOL assets.