Archive for February, 2009

Journal Register Seeks Bankruptcy Protection

Sunday, February 22nd, 2009
The Journal Register Company filed for Chapter 11 protection from its creditors on Saturday, saying a slump in advertising revenue and circulation were to blame.

Scene Stealer: Beyond the Oscar Spectacle, Hollywood Is Grumbling

Sunday, February 22nd, 2009
Within an industry, fatigue has set in with the Oscar process as well as its expense.

Mary Jacobus, a Times Co. Executive, Dies at 52

Saturday, February 21st, 2009
Ms. Jacobus was a New York Times Company executive who had headed The Boston Globe and later led the company?s chain of regional newspapers.

Facebook Withdraws Changes in Data Use

Friday, February 20th, 2009
After a wave of protests, Facebook said it would withdraw changes to its terms of service concerning the data supplied by users.

Libel Suit Against The Times Ends

Friday, February 20th, 2009
An agreement between the newspaper and a lobbyist does not call for payment or a retraction of an article about John McCain.

Replicating the Web: Will Google Dominate Mobile Search?

Friday, February 20th, 2009
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. ...

Be My Valentine: Please Link to Me?

Friday, February 20th, 2009
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. ...

Advertising: Marketers Soft-Pedal the Oscars This Year

Friday, February 20th, 2009
Several sponsors from last year will bypass this show, and ad prices are estimated to be lower.

Playboy Says It Is Open to a Sale or Changes

Friday, February 20th, 2009
With no Hefner in charge, there seems to be a ?shift at the company,? an analyst said.

Times Co. Suspends Its Dividend to Raise Cash

Friday, February 20th, 2009
The suspension will save the company $34.5 million a year and is another in a series of concessions to sharply lower newspaper revenue.

Cable Spinoff Planned

Friday, February 20th, 2009
Time Warner said it would complete the planned separation of Time Warner Cable through a spinoff that would give investors in the parent company some shares in the cable TV provider.

Scripps Reports Loss and Will Cut Pay

Friday, February 20th, 2009
In addition to cutting salaries and benefits, the media company will also suspend matching 401(k) contributions and freeze pensions.

Building a Home in Late Night?s Shifting Sand

Thursday, February 19th, 2009
Friday will be Conan O?Brien?s last night on ?Late Night? before he decamps for Los Angeles to prepare to replace Jay Leno as host of NBC?s ?Tonight Show.?

Yahoo Shows Search Ads With Images and Video

Thursday, February 19th, 2009
The struggling search engine is trying to win business back from its big rival, Google, by improving click-through rates.

Get More Attention with Legal PPC Ad Symbols

Thursday, February 19th, 2009
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. ...

Developing Successful Viral Marketing Ideas

Thursday, February 19th, 2009
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. ...

Walt Disney Plans to Lay Off Workers

Thursday, February 19th, 2009
The Walt Disney Company said that it would lay off an unspecified number of workers as it revamped its theme parks after declines in attendance and revenue.

5 Big Papers to Share Articles and Photos

Thursday, February 19th, 2009
Papers from New York, Albany, Buffalo, Newark and Hackensack, N.J., are forming an alliance.

Profit Falls 52% at CBS as Advertising Revenue Declines

Thursday, February 19th, 2009
Weaker advertising sales in the quarter has forced the network to cut its dividend.

Noted Rater of Restaurants Brings Its Touch to Medicine

Wednesday, February 18th, 2009
Partnering with the insurer Wellpoint, Zagat will allow patients to post reviews of doctors, some of whom are not impressed with the idea.

What Convergence? TV?s Hesitant March to the Net

Wednesday, February 18th, 2009
While there is movement by chip makers to spur a new generation of TVs with full browser capability, TV manufacturers simply do not seem to want it.

Advertising: The Body as Billboard: Your Ad Here

Wednesday, February 18th, 2009
Some marketers are getting their messages across by putting tattoos, both permanent and temporary, on willing wearers.

With Four More Months to Switch, Hundreds of Television Stations Are All Digital

Wednesday, February 18th, 2009
More than 400 stations have stopped broadcasting in analog form, months before the rescheduled transition to digital TV.

Lawsuit Says Google Was Unfair to Rival Site

Wednesday, February 18th, 2009
A small search engine accused Google of raising its ad rates after it realized the company was a potential competitor.

Ben Blank, Innovator of Graphics for TV News, Dies at 87

Wednesday, February 18th, 2009
Mr. Blank introduced the concept of using logolike images behind anchors as signatures for major news coverage.

Sirius XM Wins a Critical Loan From Liberty Media

Wednesday, February 18th, 2009
Sirius XM?s infusion from Liberty Media means the satellite radio company can operate without fear of imminent bankruptcy.

Campaign Spotlight: Heinz Ketchup Waves Goodbye to the Gherkin

Tuesday, February 17th, 2009
Heinz is making its first major change in the ketchup label since the 1940s by replacing the pickle with a tomato above a new phrase, ?Grown not made.?

A Director of Two Films Is Suddenly a ?Visionary? by His Third

Tuesday, February 17th, 2009
Marketers at Warner Brothers may have set a new standard on stretching the truth by heaping an unusual amount of praise on the director of the forthcoming superhero film ?Watchmen.?

DealBook: Sirius XM Reaches Loan Deal With Liberty

Tuesday, February 17th, 2009
The embattled satellite radio company said early Tuesday that it reached an 11th-hour deal that will allow it to avoid a bankruptcy filing.

For Their Risk-Taking, Journalists Garner Polk Awards

Tuesday, February 17th, 2009
Correspondents who exposed corruption in Zimbabwe and reporters who unraveled the mysteries of the mortgage crisis were among the winners of 14 George Polk Awards.

DealBook Column: Sirius XM?s Fate at Stake in a Radio Cliffhanger

Tuesday, February 17th, 2009
With Tuesday the due date for the company?s debt, a deal with a high-profile investor was said to be near.

Advertising: If You?re Nervous, Deodorant Makers Have a Product for You

Tuesday, February 17th, 2009
As the recession has everyone else sweating bullets, deodorant brands are experiencing a sales bump thanks to stronger ?clinical? formulations.

Omnifone Nears Broadband Music Service in Europe

Tuesday, February 17th, 2009
The company has reached a deal with four music companies to allow unrestricted downloads or streaming songs and music videos.

Ignorance: The Trouble with People Who Claim SEO is Snake Oil

Tuesday, February 17th, 2009
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. ...

Marketing your SMB with Time & Elbow Grease, Part 1

Tuesday, February 17th, 2009
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. ...

Social Media Marketing (SMO) 101, Part 1

Monday, February 16th, 2009
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant. ...

The Best of Outsourced: 10 Greatest Hits

Monday, February 16th, 2009
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. ...

For Talking Heads, a Spot to Relax and Sip Coffee, on Webcam

Monday, February 16th, 2009
Fox?s live Webcast ?The Strategy Room? resembles ABC?s ?The View? mixed with a dash of Rush Limbaugh and a generous helping of ?Wayne?s World.?

The TV Watch: Economists Try Target Practice in a Fun-House Mirror

Monday, February 16th, 2009
Two new television documentaries demonstrate that in making sense of an economic meltdown, there?s enough blame to go around.

An NPR Voice on ?The O?Reilly Factor? Is a Credential Played Down

Monday, February 16th, 2009
When the National Public Radio analyst Juan Williams speaks on the Fox News Channel?s highest-rated program, the radio network doesn?t want any attention.

Russian Musicians Yearn for Fans Abroad

Monday, February 16th, 2009
As the Russian market has long been plagued by piracy, many Western music companies have been wary about doing business in Russia.

Playmobil Finds Fun in the Police State

Monday, February 16th, 2009
Some parents, however, have taken issue with the Security Check Point toy, which includes armed airport security officers and a metal detector.

Link by Link: As Data Collecting Grows, Privacy Erodes

Monday, February 16th, 2009
As illustrated in Alex Rodriguez?s positive steroid test result, personal information that seems anonymous is often traceable, and potentially life-changing.

Carlos Slim Hel

Monday, February 16th, 2009
Mr. Slim, Mexico?s richest man and now a major shareholder in and lender to The New York Times, has a complex relationship with the news media.

Fallen Soldiers, Coming Home in Public

Sunday, February 15th, 2009
An undated Defense Department photo released in 2004.The rethinking of the ban on pictures of coffins returning the war dead comes at a highly political moment.

Business Briefing | Company News: Sirius May File for Bankruptcy Protection

Saturday, February 14th, 2009
Sirius XM Radio said that it could file for bankruptcy protection as early as Tuesday if it could not successfully negotiate with the holders of its debt.

The Media Equation: Big Music vs. Fans and Artists

Friday, February 13th, 2009
Let?s take two behemoths in the live music business, smush them together, and see how that works out for the consumer.

Should Google Buy Twitter?

Friday, February 13th, 2009
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. ...

Viacom Profit Falls 69% as Revenue Remains Flat

Friday, February 13th, 2009
The company?s executives are pessimistic about the future for the media industry, where ad growth is weak.

Charter Communications to File for Bankruptcy

Friday, February 13th, 2009
The company, controlled by Paul Allen, reached a deal with creditors to reduce its debt by about $8 billion.