Archive for February, 2009
Journal Register Seeks Bankruptcy Protection
Sunday, February 22nd, 2009
The Journal Register Company filed for Chapter 11 protection from its creditors on Saturday, saying a slump in advertising revenue and circulation were to blame.
Scene Stealer: Beyond the Oscar Spectacle, Hollywood Is Grumbling
Sunday, February 22nd, 2009Mary Jacobus, a Times Co. Executive, Dies at 52
Saturday, February 21st, 2009Facebook Withdraws Changes in Data Use
Friday, February 20th, 2009Libel Suit Against The Times Ends
Friday, February 20th, 2009Replicating the Web: Will Google Dominate Mobile Search?
Friday, February 20th, 2009
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. ...
Be My Valentine: Please Link to Me?
Friday, February 20th, 2009
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. ...
Advertising: Marketers Soft-Pedal the Oscars This Year
Friday, February 20th, 2009Playboy Says It Is Open to a Sale or Changes
Friday, February 20th, 2009Times Co. Suspends Its Dividend to Raise Cash
Friday, February 20th, 2009Cable Spinoff Planned
Friday, February 20th, 2009Scripps Reports Loss and Will Cut Pay
Friday, February 20th, 2009Building a Home in Late Night?s Shifting Sand
Thursday, February 19th, 2009Yahoo Shows Search Ads With Images and Video
Thursday, February 19th, 2009Get More Attention with Legal PPC Ad Symbols
Thursday, February 19th, 2009
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. ...
Developing Successful Viral Marketing Ideas
Thursday, February 19th, 2009
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. ...
Walt Disney Plans to Lay Off Workers
Thursday, February 19th, 20095 Big Papers to Share Articles and Photos
Thursday, February 19th, 2009Profit Falls 52% at CBS as Advertising Revenue Declines
Thursday, February 19th, 2009Noted Rater of Restaurants Brings Its Touch to Medicine
Wednesday, February 18th, 2009What Convergence? TV?s Hesitant March to the Net
Wednesday, February 18th, 2009Advertising: The Body as Billboard: Your Ad Here
Wednesday, February 18th, 2009With Four More Months to Switch, Hundreds of Television Stations Are All Digital
Wednesday, February 18th, 2009Lawsuit Says Google Was Unfair to Rival Site
Wednesday, February 18th, 2009Ben Blank, Innovator of Graphics for TV News, Dies at 87
Wednesday, February 18th, 2009Sirius XM Wins a Critical Loan From Liberty Media
Wednesday, February 18th, 2009Campaign Spotlight: Heinz Ketchup Waves Goodbye to the Gherkin
Tuesday, February 17th, 2009A Director of Two Films Is Suddenly a ?Visionary? by His Third
Tuesday, February 17th, 2009DealBook: Sirius XM Reaches Loan Deal With Liberty
Tuesday, February 17th, 2009For Their Risk-Taking, Journalists Garner Polk Awards
Tuesday, February 17th, 2009DealBook Column: Sirius XM?s Fate at Stake in a Radio Cliffhanger
Tuesday, February 17th, 2009Advertising: If You?re Nervous, Deodorant Makers Have a Product for You
Tuesday, February 17th, 2009Omnifone Nears Broadband Music Service in Europe
Tuesday, February 17th, 2009Ignorance: The Trouble with People Who Claim SEO is Snake Oil
Tuesday, February 17th, 2009
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. ...
Marketing your SMB with Time & Elbow Grease, Part 1
Tuesday, February 17th, 2009
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. ...
Social Media Marketing (SMO) 101, Part 1
Monday, February 16th, 2009
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant. ...
The Best of Outsourced: 10 Greatest Hits
Monday, February 16th, 2009
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. ...
For Talking Heads, a Spot to Relax and Sip Coffee, on Webcam
Monday, February 16th, 2009The TV Watch: Economists Try Target Practice in a Fun-House Mirror
Monday, February 16th, 2009An NPR Voice on ?The O?Reilly Factor? Is a Credential Played Down
Monday, February 16th, 2009Russian Musicians Yearn for Fans Abroad
Monday, February 16th, 2009Playmobil Finds Fun in the Police State
Monday, February 16th, 2009Link by Link: As Data Collecting Grows, Privacy Erodes
Monday, February 16th, 2009Carlos Slim Hel
Monday, February 16th, 2009Fallen Soldiers, Coming Home in Public
Sunday, February 15th, 2009Business Briefing | Company News: Sirius May File for Bankruptcy Protection
Saturday, February 14th, 2009The Media Equation: Big Music vs. Fans and Artists
Friday, February 13th, 2009Should Google Buy Twitter?
Friday, February 13th, 2009
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. ...