Archive for February, 2009
Talk to the Newsroom: Cathy Horyn
Saturday, February 28th, 2009
The fashion critic is answering questions from readers Feb. 23-27, 2009.
Redstone Gets More Time to Pay $1.46 Billion Debt
Saturday, February 28th, 2009
The deal with banks gives the media mogul two more years to pay down the debt without having to sell more stock in Viacom and CBS.
William J. Jorden, Reporter and Envoy, Dies at 85
Saturday, February 28th, 2009
Mr. Jorden was a former diplomatic correspondent of The New York Times who became a diplomat himself, serving as the United States ambassador to Panama.
Labor Chief for Movie and TV Makers to Retire
Saturday, February 28th, 2009
J. Nicholas Counter III spent 27 years as president of the Alliance of Motion Picture and Television Producers and the industry?s chief negotiator.
Yahoo Teams With Newspapers to Sell Ads
Saturday, February 28th, 2009
Newspaper owners say that the Yahoo partnership is one of the only bright spots in an otherwise horrible advertising market.
News Editors Call Off Convention
Saturday, February 28th, 2009
With newsrooms cutting costs, registrations were sharply down.
Write-Down at Newsday Hurts Cablevision
Friday, February 27th, 2009
Cablevision Systems said it lost $321.4 million, mostly the result of a hefty write-down on its Newsday newspaper.
Google Puts Small Ads on Pages of News Site
Friday, February 27th, 2009
Newspapers, already reeling from advertising revenue losses, are wary of Google?s latest move.
Hardcover Business Best Sellers
Friday, February 27th, 2009
Rankings are based on February figures.
Paperback Business Best Sellers
Friday, February 27th, 2009
Rankings are based on February figures.
Advertising: Snuggie Rode Silly Ads to Stardom Over Rivals
Friday, February 27th, 2009
It is not always the first one to market who wins but the one with the most aggressive marketing plan.
You Can’t (NOT) Afford to Invest in SEM Analytics
Friday, February 27th, 2009
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. ...
A Rose Translated Into Another Language Can Be a Thorny Thing
Friday, February 27th, 2009
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path. ...
Wilbert Tatum, Activist Editor, Dies at 76
Friday, February 27th, 2009
Mr. Tatum was the often provocative former publisher and editor of The New York Amsterdam News, the oldest and best-known of the city?s black newspapers.
Woods?s Return Draws Viewers
Friday, February 27th, 2009
Tiger Woods?s return to competition on Wednesday at the Accenture Match Play Championship generated a 1.8 rating for the Golf Channel, its highest-rated first round.
Debt Tests Canadian Media Company
Friday, February 27th, 2009
CanWest Global Communications may soon be nearing default on its crushing debt load and possibly facing bankruptcy.
Rocky Mountain News Fails to Find Buyer and Will Close
Friday, February 27th, 2009
The newspaper?s owner, E.W. Scripps, said that its search for a buyer for The News was unsuccessful and that it will publish its last edition on Friday.
Europa Editions Finds Success Translating Literary Novels
Thursday, February 26th, 2009
The small publisher turned its first profit last year and is enjoying a growing following, without an e-book or a vampire in sight.
Vote for Your Favorite Promotion Ideas
Thursday, February 26th, 2009
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. ...
Sharp Decline in Profit at Washington Post Co.
Thursday, February 26th, 2009
Fourth-quarter profit declined 77 percent despite modest revenue growth led by the publisher?s education and cable TV businesses.
Advertising: A Push to Spell Out a Drug?s Risks and Benefits
Thursday, February 26th, 2009
Researchers are urging the F.D.A. to develop fact boxes for medicine similar to the nutrition panels on food packaging.
Articles on Editor?s Killing Made a Difference
Wednesday, February 25th, 2009
After Chauncey Bailey, the editor of The Oakland Post, was gunned down 18 months ago, a group of reporters banded together to continue his investigation into a local business.
Murdoch Apologizes in Post for Cartoon of Chimpanzee
Wednesday, February 25th, 2009
The News Corporation chairman offered a rare personal apology after The New York Post ran a cartoon that some called a racist attack on President Obama.
Maintaining an SEO Log
Wednesday, February 25th, 2009
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. ...
Maximum PPC
Wednesday, February 25th, 2009
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. ...
Nonnie Moore, Fashion Editor at Magazines, Dies at 87
Wednesday, February 25th, 2009
Ms. Moore brought an eclectic mix to the fashion pages of Mademoiselle, Harper?s Bazaar and later the men?s magazine GQ.
Advertising: Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women
Wednesday, February 25th, 2009
Frito-Lay is redesigning its packaging adding new flavors, and launching an ad campaign in an effort to get women to eat its snacks.
?Die Hard? Director Is Allowed to Withdraw Plea
Wednesday, February 25th, 2009
A judge has allowed John McTiernan to withdraw his guilty plea in a case that involved the wiretapping of Hollywood celebrities.
Hearst Threatens to End San Francisco Paper
Wednesday, February 25th, 2009
Hearst?s ultimatum to sell or close The San Francisco Chronicle raised the prospect of the city becoming the largest in the country to lose its dominant newspaper.
Breakingviews.com: News Corp. Board Should Scrutinize Murdoch Scion
Wednesday, February 25th, 2009
As the News Corporation examines who should become its next president, it should not make the accession of James Murdoch, Rupert Murdoch?s son, as fait accompli.
The TV Watch: A Dose of Deference and Earnest Showbiz
Wednesday, February 25th, 2009
Hugh Jackman was a shrewd, even thrifty choice for a recession-era Oscar night.
Revenue Drops 31% at DreamWorks Animation
Tuesday, February 24th, 2009
Despite the success of ?Kung Fu Panda,? the company did not meet analysts? expectations for the quarter.
Advertising: Among Oscars? Reruns, a Few Standout Acts
Tuesday, February 24th, 2009
In another sign of how drastically the recession is forcing Madison Avenue to pinch pennies, many of the spots shown during the Academy Awards were reruns.
The Media Equation: This Just In: The Market Is Still Dead
Tuesday, February 24th, 2009
Financial journalists still can?t figure out how to cover the recession.
News Corp. President Is Leaving
Tuesday, February 24th, 2009
Peter F. Chernin will leave in June after failing to reach a new contract with the company controlled by Rupert Murdoch.
International SEO Challenges and Tips
Tuesday, February 24th, 2009
Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. ...
Spending in a Tough Market
Tuesday, February 24th, 2009
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. ...
Rivals Unafraid to Borrow, or Steal, From Each Other
Tuesday, February 24th, 2009
Nickelodeon has been fighting some of the recent successes of the Disney Channel with some fairy dust of its own.
Coffins? Arrival From War Becomes an Issue Again
Monday, February 23rd, 2009
Pentagon officials reconsidering the ban on news coverage of coffins arriving from Iraq and Afghanistan are studying the media policies of other countries.
Murdoch?s Soft Spot for Print Slows News Corp.
Monday, February 23rd, 2009
Rupert Murdoch?s love of newspapers is weighing on the fortunes of his company, the News Corporation.
Social Media Madness — The Sweet 16
Monday, February 23rd, 2009
In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. ...
Advertising: Geico?s Lizard Offers a New Message of Reassurance
Monday, February 23rd, 2009
Confronting consumer anxiety over the economy, the giant insurer Geico is for the first time rolling out a secret ingredient of its own: Warren E. Buffett.
Social Media Marketing 101, Part 2
Monday, February 23rd, 2009
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. ...
Journal Register Seeks Bankruptcy
Monday, February 23rd, 2009
The company, which publishes 179 newspapers, proposed canceling its stock and becoming a concern controlled by its lenders.
Big Opening for ?Madea? Lifts a Struggling Studio
Monday, February 23rd, 2009
Lionsgate opened ?Tyler Perry?s Madea Goes to Jail? to a record-setting $41.1 million in sales at domestic theaters.
Philadelphia Newspapers Seeking Bankruptcy
Monday, February 23rd, 2009
The owners of The Philadelphia Inquirer and The Philadelphia Daily News will file for bankruptcy after talks aimed at restructuring company debt broke down, executives said.
CNBC Replays Its Reporter?s Tirade
Monday, February 23rd, 2009
Cable channels once embarrassed by on-air anchor outbursts are now glad to post the video clips on the Internet to maximize publicity and Web traffic.
Ten Years Later, Photographer Finds Old Portrait Shots Are in Demand
Monday, February 23rd, 2009
On Oct. 7, 1999, a young photographer hauled his camera gear to the Lipstick Building in Manhattan for a portrait assignment of an investor named Bernard L. Madoff.
Advertising: Tropicana Discovers Some Buyers Are Passionate About Packaging
Monday, February 23rd, 2009
PepsiCo Americas Beverages is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice.
Actors Guild Rejects ?Last? Contract Offer
Sunday, February 22nd, 2009
The Screen Actors Guild?s board of directors on Saturday rejected the ?last, best and final offer? by Hollywood producers for a new contract.
