Archive for January, 2009
SearchDay | Use Caution When Growing Your Site
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Bribing People To Send You Emails
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Bribing People To Send You Emails With $50 Gift Cards; Google Lets Go 100 Recruiters, Reorganizes Engineering Team; Nielsen Online December 2008 Search Engine Share Rankings; and more.
SearchDay | Should You Target the Head or the Long Tail?
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
SearchDay | 7 Social Media Predictions for 2009
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | We’re All Convertibles, And It’s Time to Take the Top Down!
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Don’t Overlook These Link Building Opportunities
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Writing Sales Copy for Conversions
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | There’s No Shortcut to Good SEO
Sunday, January 18th, 2009
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
And How Do I Know You? Oh, the List
Sunday, January 18th, 2009
Some parents are using their children?s class lists and school directories as marketing resources.
Can CNN, the Go-to Site, Get You to Stay?
Sunday, January 18th, 2009
CNN.com ranks first in news and the site is trying to extend that reach through more experimental forays.
Ping: At First, Funny Videos. Now, a Reference Tool.
Sunday, January 18th, 2009
YouTube is rapidly morphing into a popular search engine and a new entry point into the Web.
In Book World, Caroline Kennedy Is a Powerhouse
Saturday, January 17th, 2009
As the publisher of five books, writing and editing is the work Caroline Kennedy has pursued most energetically and, arguably, most successfully.
SAG Leader, in Shift, No Longer Seeks Strike Authorization
Saturday, January 17th, 2009
The union?s executive director proposes a vote on the latest contract offer, not on authorizing a walkout.
Global Music Sales Fell 7% in ?08 as CDs Lost Favor
Saturday, January 17th, 2009
Another sizable jump in digital sales failed to make up for a deepening decline in the compact disc market.
Boxee, Used to View Web on TV, Generates Buzz
Saturday, January 17th, 2009
Some of Boxee?s fans say the free software allows them to give up their costly cable or satellite TV connection.
Fox Wins Battle Over ?Watchmen? Adaptation
Saturday, January 17th, 2009
20th Century Fox emerged victorious in its effort to get Warner Brothers to recognize its ownership rights on the comic book movie.
Digital TV Delay Runs Into Protest
Saturday, January 17th, 2009
Some lawmakers have argued that a delay would only exacerbate the confusion about the transition to digital TV.
Carpetbagger: The ?Watchmen? Legal Tussle Is Called Off
Friday, January 16th, 2009
The legal sniping between 20th Century Fox and Warner Brothers over the upcoming ?Watchmen? has come to an end.
Of Local Search, Love Meters, and Raking Leaves
Friday, January 16th, 2009
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
CBS Pumps Up TV.com to Create a Destination
Friday, January 16th, 2009
CBS has redesigned TV.com to showcase new and old television episodes. The site aims to give Hulu, another TV site, a run for its money.
Bankruptcy Protection Filing at Minneapolis Star Tribune
Friday, January 16th, 2009
The newspaper?s management had warned of a possible bankruptcy protection filing if labor concessions couldn?t be found.
Advertising: ?Open Here? to Peek at Esquire?s Articles and Ad
Friday, January 16th, 2009
The magazine is running a front cover advertisement in its February issue ? taking the whole space behind a flap that opens from the middle of the cover.
Gannett to Furlough Workers for Week
Thursday, January 15th, 2009
The nation?s largest newspaper publisher said that it will force thousands of workers to take a week off without pay.
News Media Run by China Look Abroad for Growth
Thursday, January 15th, 2009
Plans include the creation of a 24-hour news channel modeled on Al Jazeera, the Arabic language network.
SearchDay | Will Social Networks Become the New Inbox?
Thursday, January 15th, 2009
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
Advertising: This Is a Special Keepsake Inauguration Column
Thursday, January 15th, 2009
As Barack Obama prepares to be sworn in, the hoopla among marketers is reaching new heights with a round of products and advertisements pegged to the inauguration.
Bribing People To Send You Emails With $50 Gift Cards
Thursday, January 15th, 2009
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Advertising: As Consumers Try to Cut Back, Tropicana Promotes Quality and Value
Thursday, January 15th, 2009
Tropicana, the juice brand, is undertaking a major makeover of its advertising, marketing and packaging in a new $35 million ad campaign.
A Text Arrives. Oh, It?s Just an ?Idol? Ad.
Wednesday, January 14th, 2009
AT&T sent out text messages to 75 million customers -- urging subscribers to tune into the season premier of ?American Idol.?
SearchDay | Social Media and SEO — Friends with Benefits?
Wednesday, January 14th, 2009
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Wednesday, January 14th, 2009
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
Washington Post Names Two Managing Editors, One of Them a Rare Outsider
Wednesday, January 14th, 2009
The new editors are Elizabeth Spayd, who has held top posts in the paper?s digital and print newsrooms, and Raju Narisetti, who spent years at The Wall Street Journal.
British Media Company Sells German Holdings
Wednesday, January 14th, 2009
Burdened with debt, Mecom sells its German newspapers for $204 million.
Intel Shifts Image Advertising to a Smaller Agency
Wednesday, January 14th, 2009
Intel is hiring Venables Bell & Partners in San Francisco as its lead global creative agency, replacing McCann Erickson Worldwide.
Screen Actors Guild Plans to Take Strike Consent Vote
Wednesday, January 14th, 2009
The Screen Actors Guild appeared determined to go ahead with a strike authorization vote after a group of board members failed in an attempt to oust the union?s lead contract negotiator.
News Outlets Hope to Capitalize on Inauguration
Wednesday, January 14th, 2009
MSNBC will simulcast its coverage in movie theaters and Starbucks stores, and other screenings are being planned across the nation.
Advertising: A Taste for Breakfast and the Super Bowl
Wednesday, January 14th, 2009
Denny?s, the restaurant chain, is becoming a Super Bowl advertiser for the first time.
Tibet’s Revenge
Wednesday, January 14th, 2009
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...
Training Your Content Developers on SEO Copywriting
Wednesday, January 14th, 2009
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. ...
Hollywood Finds Headaches in Its Big Bet on 3-D
Tuesday, January 13th, 2009
Studios have aggressively embraced the technology, but mass market 3-D releases are not tenable without expensive upgrades to projection equipment at the multiplex.
The Caucus: Genachowski Is Pick to Lead F.C.C.
Tuesday, January 13th, 2009
Julius Genachowski, 46, was a major fund-raiser for the Obama campaign who also played a leading role in the campaign's highly successful online strategy.
Should Your SEO Strategy Target the Head or the Long Tail?
Tuesday, January 13th, 2009
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. ...
Advertising: Unemployed? Monster.com Wants You to Laugh
Tuesday, January 13th, 2009
As it tries to appeal to job seekers in a new advertising campaign, the parent company of the employment Web site Monster is using a humorous touch.
Few in U.S. See Jazeera?s Coverage of Gaza War
Tuesday, January 13th, 2009
The Qatar-based network Al Jazeera has virtually unlimited access in a war zone where many American journalists are denied entry.
Advertising: For the Honda Brand, a Cinematic Stroke
Monday, January 12th, 2009
Honda is bringing out three short films to be launched online, under the rubric of the ?Dream the Impossible documentary series.?
Advertising: A Lawyer?s Call for a Greater Black Presence in Agencies
Monday, January 12th, 2009
A project announced by the N.A.A.C.P. and lawyer Cyrus Mehri aims to increase the number of black workers on Madison Avenue.
SearchDay | Revisiting 2008 Search Predictions
Monday, January 12th, 2009
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
Search Ad Quality Score 101, Part 2
Monday, January 12th, 2009
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
7 Social Media Predictions for 2009
Monday, January 12th, 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. ...