After 24 years, one of the most famous blunders in marketing history is quietly coming to end.

Mr. MacPherson was a former foreign correspondent for Newsweek whose novels and nonfiction books dealt with subjects as varied as Disneyland, the Iraq war and special operations in Afghanistan.

Gannett said it planned a $5 billion write-down while The Los Angeles Times and the A. H. Belo Corporation announced job cuts.

An old joke gets a digital remake ? and attracts consumers in a down economy.

Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. …

Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …

The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. …

Advertisers for the Super Bowl are walking a tightrope this year, trying to entertain and sell products, while not appearing insensitive to the economic environment.

Christina Norman, a 17-year veteran of MTV Networks, will be chief executive of OWN: The Oprah Winfrey Network.

The move is part of a cost-cutting effort to deal with what it called ?a weakening economy.?