Archive for December, 2008
Robin Toner, Times Reporter, Is Dead at 54
Friday, December 12th, 2008
Ms. Toner was the first woman to have been the national political correspondent of The New York Times.
SearchDay | 25 Design Best Practices for Your Small Business Web Site
Friday, December 12th, 2008
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.
Time Warner?s Chief Executive Will Also Be Chairman
Friday, December 12th, 2008
Time Warner named Jeffrey L. Bewkes, its chief executive, to the additional role of chairman, in line with a succession plan outlined by the current chairman earlier this year.
Tv Sports: In Boxing, Pay-Per-View and a Fistful of Dollars
Friday, December 12th, 2008
Boxing showcases its putatively best fights to the smallest audience, on pay-per-view, conferring special status on a bout even if it is not always deserved.
Plain Dealer?s Music Critic, His Beat Changed, Sues Paper and Orchestra
Friday, December 12th, 2008
A classical music critic who was removed from his post at The Cleveland Plain Dealer after a history of negative reviews of the Cleveland Orchestra?s music director struck back with a lawsuit.
Advertising: Video Games Awards, and Sneak Previews
Friday, December 12th, 2008
When the Video Game Awards are held in Los Angeles on Sunday, viewers will be watching to see sneak peeks at the most anticipated games of 2009.
Orchestrating an Ogre?s Monster Makeover
Friday, December 12th, 2008
A look at how the green ogre has made the move from page to screen to stage.
SearchDay | How to Communicate SEO Value
Friday, December 12th, 2008
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.
Marketing Broadway: Selling Hope for a Song
Thursday, December 11th, 2008
Some theater veterans are hoping that as portfolios go down, the appetite for entertainment will go up.
Actors Hesitate on Strike Authorization
Thursday, December 11th, 2008
With the nation entangled in its worst economic crisis since the Depression, SAG leaders find themselves in a heated campaign to convince a wary membership that they need to strike.
YouTube Videos Pull In Real Money
Thursday, December 11th, 2008
Making videos for YouTube -- a pastime for millions of Web surfers -- is now a way to make a living.
NPR Points to Shortfall in Cutting 64 Positions
Thursday, December 11th, 2008
National Public Radio said it would also cancel two weekday programs, ?Day to Day? and ?News & Notes,? beginning March 20.
Advertising: Stadium Sponsorship Grows to New Levels
Thursday, December 11th, 2008
The new stadium in Indianapolis shows how far sports teams are willing to go to attract marketing dollars.
SearchDay | Selling SEO During an Economic Downturn
Thursday, December 11th, 2008
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.
Where Is Leno Going? To Prime Time, on NBC
Wednesday, December 10th, 2008
The network is expected to announce that it will give Jay Leno the 10 p.m. time period each weeknight for a show.
The Newspaper Bubble, Too, Has Burst
Wednesday, December 10th, 2008
The American newspaper industry is suffering the hangover from an immense buying spree in 2006 and 2007 that paralleled the housing market, analysts say.
Topicality and Stunts on Tap for Leno?s Show
Wednesday, December 10th, 2008
NBC?s plan to turn over five hours a week of prime-time to Jay Leno will have a major effect on the future of the network ? and perhaps the network entertainment business itself.
Advertising: A Show Meant to Cure the Ills of Network TV
Wednesday, December 10th, 2008
Madison Avenue is voicing support for the decision by NBC to give Jay Leno a prime-time weeknight show, despite questions over how viewers will respond.
Governor Threatened Tribune Over Criticism
Wednesday, December 10th, 2008
Prosecutors said Gov. Blagojevich pushed the Chicago Tribune to fire editorial writers who had criticized him.
Pulitzer Prizes to Accept More Online Work
Wednesday, December 10th, 2008
Beginning with the 2009 prizes, news organizations that publish online will be considered for all 14 of the journalism awards, from international reporting to criticism.
Dealbook: Workers Pay for Debacle at Tribune
Tuesday, December 9th, 2008
Sam Zell, the chief of the Tribune Company, literally mortgaged its employees? future to pursue what one analyst called ?a childhood fantasy.?
Global Update: Gates Foundation Gives Millions for Coverage of World Health
Tuesday, December 9th, 2008
The NewsHour With Jim Lehrer? received a Gates Foundation grant of $3.5 million to help its correspondents cover global health issues.
Tribune Company Seeks Bankruptcy Protection
Tuesday, December 9th, 2008
The chain that publishes The Los Angeles Times and The Chicago Tribune filed for bankruptcy protection just short of a year after Sam Zell took over.
NBC Names 2 Executives to Help Slim Its Operations
Tuesday, December 9th, 2008
NBC Universal?s entertainment division announced an overhaul anticipated since reports leaked that the company would streamline operations under new executives.
Christie Hefner to Depart Playboy
Tuesday, December 9th, 2008
Christie Hefner, the daughter of Playboy?s founder, Hugh Hefner, plans to step down as chairwoman and chief executive after two decades on the job, the adult entertainment company said.
Advertising: Next Year Is Looking Even Worse
Tuesday, December 9th, 2008
The bankruptcy filing by the Tribune Company underscored that the brunt of the injuries being suffered by the media are in local markets, especially newspapers.
SearchDay | I Love Crazy Link Ideas
Monday, December 8th, 2008
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.
Film: A Fictional Reporter in a Real-Life Mess
Monday, December 8th, 2008
Ethical complexities of the Judith Miller case inspire the political thriller ?Nothing But the Truth.?
The Media Equation: Stoking Fear Everywhere You Look
Monday, December 8th, 2008
Wherever you turn these days, the flood of bad news serves to persuade that you?ll soon be unemployed.
Advertising: With Trouble in Detroit, Madison Avenue Cringes
Monday, December 8th, 2008
As agency executives begin to issue forecasts for ad spending in 2009, several say they intend to revise their estimates downward because of the deteriorating condition of the auto business.
Advertising: This Season?s Must-Have: The Humble Coupon
Monday, December 8th, 2008
The faltering economy and new technologies could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy.
TV Guide, Once Master of the Airwaves, Tries to Survive in a Competitive Category
Monday, December 8th, 2008
In 2000, Rupert Murdoch?s News Corporation sold TV Guide for $9.2 billion. Last week, it was sold to a private equity firm for $1, and its survival is in doubt.
Bad Video Overshadows Politician?s Message
Monday, December 8th, 2008
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Journalists Are a Chatty Bunch, as CNN Finds Out on Twitter
Monday, December 8th, 2008
At a meeting last week, one journalist shared the framework of CNN?s plans for a news wire service in real time on the social messaging Web site Twitter.
?Meet the Press? Changes, and Hopes Its Rank Won?t
Monday, December 8th, 2008
As David Gregory assumes the leadership of ?Meet the Press,? NBC?s competitors have the chance to alter the dynamics of Sunday morning talk.
Times Co. to Borrow Against Building
Monday, December 8th, 2008
The New York Times Company plans to borrow up to $225 million against its mid-Manhattan headquarters building, as the company grapples with tighter credit and shrinking profits.
DealBook: Tribune Tries to Stave Off Bankruptcy Filing
Sunday, December 7th, 2008
The newspaper company has hired bankruptcy advisers in an effort to avoid a potential bankruptcy filing, people briefed on the matter said.
David Gregory to Host ?Meet the Press?
Sunday, December 7th, 2008
NBC News officially announced that its longtime correspondent would become the permanent moderator.
Houghton Mifflin Publisher Resigns
Sunday, December 7th, 2008
Becky Saletan, publisher of the adult trade division, will leave next week in a sign of further unraveling at the publisher.
The Medium: Content and Its Discontents
Saturday, December 6th, 2008
Why new forms of media must evolve along with new technologies.
NBC to Shuffle Its Entertainment Unit
Saturday, December 6th, 2008
The moves come after severe contractions in the network television business as well as another fall without a new hit show for NBC?s prime-time lineup.
The Miami Herald Is Said to Be for Sale
Saturday, December 6th, 2008
Burdened by debt and a steep slide in advertising, McClatchy is said to have approached potential buyers for The Miami Herald.
CNN Looks to New Face for Sunday Morning
Saturday, December 6th, 2008
CNN is close to installing its longtime White House correspondent John King in the host role for its Sunday program ?Late Edition.?
Executive Adds a Web Role at the Times Co.
Saturday, December 6th, 2008
Denise F. Warren, a senior vice president and chief advertising officer for The New York Times Media Group, will add the role of general manager of NYTimes.com, the company said.
Dot Earth: Media Tiring of Climate?
Saturday, December 6th, 2008
Is the media entering a climate trance?
SearchDay | Yahoo’s Next Move
Friday, December 5th, 2008
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.
The Rocky Mountain News Is Put Up for Sale After Losing $11 Million in 9 Months
Friday, December 5th, 2008
Like other newspapers, the Denver newspaper has been facing declining classified and advertising revenue and rising distribution costs.
Advertising: A Wink to Theatergoers, and Nods to Broadway
Friday, December 5th, 2008
A humorous campaign for the coming ?Shrek the Musical? spoofs Broadway musical theater, poking fun at songs and song titles from other musicals.
Jobs Slashed at Viacom and NBC Universal
Friday, December 5th, 2008
Viacom said it would cut nearly 7 percent of its work force, or 850 workers, while NBC Universal said it was laying off 500 employees.
Publishers Announce Staff Cuts
Thursday, December 4th, 2008
Random House announced a sweeping reorganization aimed at trimming costs, while Simon & Schuster said it was cutting 35 jobs.
