Archive for December, 2008
Between Obama and the Press
Monday, December 22nd, 2008
What kind of relationship will the Obama White House have with the media? A lot will depend on Robert Gibbs.
SearchDay | PPC Landing Pages: The End of the Line — Or the Beginning?
Monday, December 22nd, 2008
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.
In Denver, a Web Site Tries to Save a Newspaper
Monday, December 22nd, 2008
Rocky Mountain News journalists get the public involved in the effort to save Colorado?s oldest newspaper.
The Media Equation: Newspaper Shuns Web, and Thrives
Monday, December 22nd, 2008
At a time when most big newspapers are embracing the Internet as their future salvation, a small weekly in New Jersey is shunning it, and thriving.
Advertising: Montel?s Back, and Does He Have a Deal for You
Monday, December 22nd, 2008
When Montel Williams promotes products to viewers of ?Living Well With Montel,? he has good reason: how much he makes depends on how well he sells.
The Flipper Challenges the Crawl
Sunday, December 21st, 2008
CNN?s new less cluttered look is a tacit rejection of the information overload that has typified television news for much of this decade.
Critic?s Notebook: Reality Can Be Escapist, Too
Sunday, December 21st, 2008
Suddenly, the movies of the Great Depression seem to touch a nerve.
W. Mark Felt, Watergate Deep Throat, Dies at 95
Saturday, December 20th, 2008
Mr. Felt, the No. 2 F.B.I. official when he helped bring down President Richard M. Nixon, became the most famous anonymous source in American history.
Executive Shifts at The New York Times
Saturday, December 20th, 2008
William E. Schmidt, set to run The International Herald Tribune in Paris, will remain in New York in an expanded role.
Advertising: Obama?s Stamp of Approval, Prepresidential
Friday, December 19th, 2008
President-elect Barack Obama will soon be doing something before his inauguration that has long been the province of presidents: appearing in a public service campaign.
Omnicom Expected to Cut About 5% of Its Work Force
Friday, December 19th, 2008
Advertising agencies owned by the Omnicom Group are letting employees go in layoffs that are expected to total more than 3,000.
Macrovision Is Selling TV Guide Network Listings
Friday, December 19th, 2008
The new owner is expected to add original programming and celebrity profiles.
Redstone and Daughter Said to Clash on Debt Plan
Friday, December 19th, 2008
Sumner M. Redstone and his daughter, Shari E. Redstone, are feuding again, this time over Mr. Redstone?s efforts to renegotiate debt owed the Redstones? movie theater company.
TV Decoder: TV Guide Network Finds a Buyer
Thursday, December 18th, 2008
The television producer Allen Shapiro and a private equity firm, One Equity Partners, have agreed to purchase the channel and the TV Guide Web site for about $300 million.
Big News in Washington, but Far Fewer Cover It
Thursday, December 18th, 2008
As newspapers cut costs, reporting in the capital suffers.
SearchDay | Post-Cyber Monday Marketing Ideas
Thursday, December 18th, 2008
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.
SearchDay | High-Value Link Building is Hard Work
Thursday, December 18th, 2008
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.
Gannett Editor Resigns to Lead Freedom Forum
Thursday, December 18th, 2008
The editor of USA Today said that he is resigning to head a foundation devoted to press freedom.
Advertising: Eating Healthy, Even at Your Desk
Thursday, December 18th, 2008
A new program by FreshDirect sends experts into offices to offer tips to employees who want to stay healthy while dining at the desk.
Front Row: Give Them Your Tired, Your Chic
Thursday, December 18th, 2008
French Vogue is preparing for its 90th anniversary next year and its asking its readers to be a part of the process.
Advertising: Churches Welcome Quirky Approaches to Spread Their Message
Wednesday, December 17th, 2008
Some churches are hoping that nontraditional advertising approaches may attract greater numbers of young people.
C. Caracciolo, 83, a Publisher and La Repubblica Founder, Is Dead
Wednesday, December 17th, 2008
Mr. Caracciolo was a leading Italian publisher who was a co-founder of the influential newspaper La Repubblica and was known as ?the editor prince.?
John W. Powell, 89, Dies; Writer in Sedition Case
Wednesday, December 17th, 2008
Mr. Powell was tried for sedition in 1959 in a rare and highly public case after he asserted in print that the United States had used biological weapons in the Korean War.
News Corp.?s Stock Listing Shifts to a Higher Bidder
Wednesday, December 17th, 2008
The News Corporation announced that it would move its stock listing from the New York Stock Exchange to the Nasdaq stock market, effective on Dec. 29.
Fewer Papers Will Hit the Porch in Detroit
Wednesday, December 17th, 2008
The Detroit Free Press and The Detroit News will stop home delivery four days of the week, becoming the first major metropolitan dailies to take such a step.
China Is Said to Restore Blocks on Web Sites
Wednesday, December 17th, 2008
The Chinese government has quietly begun preventing access again to Internet sites that it had stopped blocking during the Olympic Games.
Disney Plans a Channel for Russian TV
Wednesday, December 17th, 2008
The Russian market is one that Western entertainment companies have been trying to crack for a decade with little success.
TV Decoder: Disney Channel Enters Russia
Tuesday, December 16th, 2008
The Walt Disney Company will launch a free-to-air Disney Channel in Russia, a mega-market that Western media companies have been trying for decades to crack with little success.
Politico and Reuters Forge a News Distribution Alliance
Tuesday, December 16th, 2008
Politico would gain the right to sell ads on newspapers? Web pages containing Politico and Reuters articles and would share the revenue with the papers.
Pellicano Sentenced to 15 Years in Prison
Tuesday, December 16th, 2008
Anthony Pellicano, a private investigator whose clients included Hollywood stars, was sentenced for wiretapping.
Justices Reject Appeal in Anthrax Libel Suit
Tuesday, December 16th, 2008
Steven J. Hatfill, a former government scientist, contended that he was defamed by a series of New York Times columns about the anthrax mailings of 2001.
National Lampoon Chief Faces Charges
Tuesday, December 16th, 2008
The chief executive of National Lampoon was charged with conspiracy and securities fraud in what prosecutors called an attempt to raise the company?s stock value artificially.
Advertising: ESPN Strives to Eject Clutter From Its Site
Tuesday, December 16th, 2008
ESPN.com is counting on less clutter and more advertising options to bolster revenue at a time when its sister cable channels are battling rare weakness.
SearchDay | Social Community: Free Pancakes Anyone?
Tuesday, December 16th, 2008
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Tuesday, December 16th, 2008
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.
Actors Petition Their Guild to Cancel Vote Over Strike
Tuesday, December 16th, 2008
Leaders of the Screen Actors Guild came under pressure from a roster of A-list stars to call off plans for a vote to approve a possible strike against studios.
Jay Leno?s Move Hints at Future of Prime-Time TV
Tuesday, December 16th, 2008
The programming and viewing habits of the last 50 years are being replaced by an Internet-influenced time-shifting model of scheduling.
Campaign Spotlight: Campaign Seeks to Answer ?Now What??
Monday, December 15th, 2008
The country?s largest nonprofit home health care provider has begun an ad campaign that asks people to imagine how they would respond to vexing medical situations.
Nascar?s Sponsors, Hit by Sticker Shock
Monday, December 15th, 2008
Nascar, which relies on corporate sponsorships more than other sports, is particularly vulnerable in an economic crisis.
MediaNews Sees Bad Timing on Newspapers, Not Bad Bets
Monday, December 15th, 2008
Dean Singleton gambled his company on California -- where the crash in housing has hit newspapers especially hard -- just as the bottom was about to fall out for newspapers.
Advertising: Banks Use Free Pizzas and Humor to Calm Fears
Monday, December 15th, 2008
Banks and financial institutions are buying ads and holding promotions to bolster consumer confidence.
David Shuster to Host MSNBC Political Program
Monday, December 15th, 2008
MSNBC is replacing one David with another on its 6 p.m. program, ?1600 Pennsylvania Avenue.?
News About News, in 140 Characters
Monday, December 15th, 2008
A Twitter feed for public relations workers documents media hirings and firings in one-sentence bursts of text.
It?s Called The Economist, Not The Futurist
Monday, December 15th, 2008
For 23 years, The Economist has issued bold predictions for the coming year. Last year, its crystal ball, in the issue called ?The World in 2008,? was a little foggy.
The Media Equation: A Scandal in Chicago That Justifies Investigative Journalism
Monday, December 15th, 2008
Newspapers, smacked around for lacking relevance the last few years, have found a compelling spokesman: Rod R. Blagojevich, the governor of Illinois.
A Parenting Magazine Run by a Rarity, a Man
Sunday, December 14th, 2008
Scholastic named Nick Friedman the first male editor of Parent & Child magazine last month, though 85 percent of the magazine?s readers are women.
Robert Chandler, 80, a Creator of the ?60 Minutes? Format, Dies
Sunday, December 14th, 2008
Mr. Chandler was a former CBS executive who played a crucial role in creating the critically acclaimed weekly newsmagazine ?60 Minutes.?
Redefining the Pajama Hour
Sunday, December 14th, 2008
Jay Leno is headed for prime time. Can a joke told at 10 p.m. have the same punch?
Digital Domain: Advertisers Face Hurdles on Social Networking Sites
Sunday, December 14th, 2008
Web advertising experts see a myriad of difficulties in making brand advertising work on social networking sites.
Detroit Newspapers May Sharply Cut Home Delivery
Saturday, December 13th, 2008
The Detroit Free Press and The Detroit News are said to be planning to stop home delivery most days of the week and print a pared-down version of their papers for newsstands.
