Archive for November, 2008
Tribune Company Loses $121 Million
Tuesday, November 11th, 2008
The owner of newspapers including The Los Angeles Times and The Chicago Tribune said it lost $121.6 million in the third quarter as newspaper advertising revenue fell.
Time Inc. Seeks Volunteers for Job Cuts at Magazines
Tuesday, November 11th, 2008
Editors asked for about 100 volunteers to give up editorial staff jobs at Time, People, Sports Illustrated and a few other Time Inc. magazines.
The Media Equation: How Obama Tapped Into Social Networks? Power
Tuesday, November 11th, 2008
There?s every reason to believe that President-elect Barack Obama will use his network of supporters not just to campaign, but to govern.
Turner Taps Former Executive to Put His Life Down on Paper
Tuesday, November 11th, 2008
Though the brash media mogul first considered a big-time author, Ted Turner eventually turned to a former subordinate to c0-write his autobiography.
Booksellers and Publishers Nervous as Holiday Season Approaches
Tuesday, November 11th, 2008
Like many businesses across the retail sector, the publishing industry has been hit by a raft of doom and gloom in the past few weeks.
MGM to Post Full Films on YouTube
Monday, November 10th, 2008
With advertising dollars flowing to Hulu, the popular online video hub, YouTube is playing catch-up.
Link by Link: Updating a Reference Site on the Fly
Monday, November 10th, 2008
While Wikipedia is modeled on an encyclopedia, the site comes to resemble a news site whenever news breaks.
SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Monday, November 10th, 2008
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more.
Advertising: Goodbye Seduction, Hello Coupons
Monday, November 10th, 2008
As the economy rapidly deteriorates, marketers are scrambling to remake their advertising so products seem affordable and sensible.
Book Publishers Take Leaps Into Digital
Monday, November 10th, 2008
Book publishers are exploring new ways to sell books in digital form.
Hearst to Close Its Spinoff of O, the Oprah Magazine
Monday, November 10th, 2008
The news extends a string of closures, consolidations and layoffs that have racked the magazine industry in the last few months.
?Why Obama Can?t Win? Author Defends Analysis
Monday, November 10th, 2008
Many an author has come to incorrect conclusions, but only a few have had the courage to make a prediction in a title that could be directly contradicted.
Drilling Down: Skipped Ads May Leave an Impression
Monday, November 10th, 2008
Viewers watching commercials fast-forwarded with DVRs are still able to recall commercials that contained many frames featuring the brand?s name or logo in the center of the screen.
Flagging ?Heroes? Attempts Self-Rescue
Monday, November 10th, 2008
With ratings for the television series down 20 percent from those of a year ago, NBC took action last week, firing two co-executive producers.
Talk to the Newsroom: White House Correspondent
Sunday, November 9th, 2008
Sheryl Gay Stolberg, White House correspondent, is answering questions from readers.
John Daly, 71, Producer of ?Platoon?, Dies
Sunday, November 9th, 2008
A British-born producer, Mr. Daly?s credits include ?Platoon,? ?The Last Emperor? and other Oscar-winning movies.
Urban Studies: Suddenly, Souvenirs
Sunday, November 9th, 2008
The New York Sun has ceased publication, but at newsstands its branded plastic paper weights continue their ubiquitous presence.
Jheryl Busby, 59, Reviver of the Motown Label, Dies
Saturday, November 8th, 2008
Mr. Busby was a music executive who helped return an industry giant to the top of the charts.
Fortune Editor Chosen to Take Over at Money Magazine
Saturday, November 8th, 2008
Time Inc. said Craig Matters, currently one of the highest-ranking editors at Fortune, will take over as managing editor at Money.
Top Editor Is Leaving Money Magazine
Friday, November 7th, 2008
Eric Schurenberg, the managing editor of Money since 2004, will leave this month as part of the shake-up at Time Inc., company executives said.
Cablevision Adds Subscribers and Turns a Profit
Friday, November 7th, 2008
The cable operator posted a profit of $27.1 million in the third quarter as it added new Internet and phone subscribers.
Kenneth Johnson, 74, Dies; Revitalized a Dallas Paper
Friday, November 7th, 2008
As editor of The Dallas Times Herald in the 1970s and ?80s, Mr. Johnson transformed it into one of the most respected newspapers in the nation.
Advertising: Client Cutbacks Bring Agency Layoffs
Friday, November 7th, 2008
As consumers cut back spending, companies are reducing their ad budgets or shifting to lower-cost alternatives like e-mail marketing and public relations.
Obama Victory Is Record News on the Web
Friday, November 7th, 2008
Tuesday at 11 p.m., when victory was projected for Barack Obama, became the biggest hour for news Web sites since measuring began.
Slowdown Begins to Show at Stalwart Disney
Friday, November 7th, 2008
Weak results in its movie business and a cooling at domestic theme parks led the Walt Disney Company to report a 13 percent decrease in quarterly income.
SearchDay | Zappos + Twitter = Innovative Success!
Thursday, November 6th, 2008
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.
SearchDay | The Organic and Paid Balancing Act
Thursday, November 6th, 2008
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.
Disney, by Design
Thursday, November 6th, 2008
From couture to jewelry to designer furniture, building a ?lifestyle brand? that isn?t cartoonish.
Newspapers a Hot Commodity After Obama?s Win
Thursday, November 6th, 2008
Although newspapers printed extra copies in anticipation of higher sales, demand far exceeded supply.
Google Won?t Pursue Yahoo Ad Deal
Thursday, November 6th, 2008
The move, which came after antitrust regulators raised objections, leaves Yahoo scrambling for a plan for growth.
TV Sports: A Game of Smashmouth Cable Football
Thursday, November 6th, 2008
This is Season 3 of the Siege of the NFL Network, a standoff that probably will not change this year.
Advertising: The Day After, Election-Flavored Ads
Thursday, November 6th, 2008
Ads tying into the end of the presidential race appeared surprisingly quickly.
Two Media Giants Report Sharply Differing Results
Thursday, November 6th, 2008
News Corporation?s first-quarter income dropped while Time Warner?s situation was brighter.
IAC Swings to Loss on Restructuring Charges
Wednesday, November 5th, 2008
IAC/InterActiveCorp said it swung to a third-quarter loss because of expenses related to the former Internet conglomerate?s split into five publicly traded companies.
Time Warner Tops Forecasts but Lowers Outlook
Wednesday, November 5th, 2008
Time Warner, the media conglomerate, posted a higher-than-expected third-quarter profit, helped by strong advertising sales and a summer blockbuster movie.
F.C.C. Nods to New Use of Airwaves
Wednesday, November 5th, 2008
Regulators approved use of a slice of radio spectrum in hopes that it will lead to improved Internet access.
In Era of Blog Sniping, Companies Shoot First
Wednesday, November 5th, 2008
Silicon Valley companies are now feeling pressured to break news about layoffs on their own blogs to better control the message.
SearchDay | Implementation is the Name of the Game
Wednesday, November 5th, 2008
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.
SearchDay | Building a Data-Driven Organization
Wednesday, November 5th, 2008
Today's search engine marketing news and opinion: Building a Data-Driven Organization; Obama/Google in '08?; Google Analytics Unveils 7 Major Updates; and more.
U.S. Starts Inquiry Into Cable TV Fees
Wednesday, November 5th, 2008
The Federal Communications Commission is investigating whether providers are giving misleading information related the move of analog channels to digital service.
Advertising: Like a Billboard, but, Oh, So Sleek
Wednesday, November 5th, 2008
At a new shopping center in London, CBS Outdoor has installed more than 100 digital advertising screens, including one covering 646 square feet.
U.S. News Will Become a Monthly Magazine
Wednesday, November 5th, 2008
Just five months after saying it would drop its frequency to every other week, U.S. News and World Report has decided to become a monthly magazine instead.
Burned Before, Networks Prove Reluctant to Name Next President Early
Wednesday, November 5th, 2008
Mindful of having been thrown off course in 2000 and 2004, television networks sought to balance caution with a concern that they not be beaten in the reporting of results by a competitor.
A Surge on One Channel, a Tight Race on Another
Tuesday, November 4th, 2008
There are two distinctly, even extremely, different views of the election offered on Fox News and MSNBC.
?Iron Man? Helps Push Profit Up 39% at Marvel
Tuesday, November 4th, 2008
Marvel, which publishes comic books, licenses characters and makes movies, also raised its forecast for the current year but said results next year would weaken.
Election Night Guide (Popcorn Included)
Tuesday, November 4th, 2008
What to watch for, from the first poll closings in Indiana to the last tossup state in the West, Nevada.
Networks May Call Race Before Voting Is Complete
Tuesday, November 4th, 2008
At least one broadcast network and one Web site said that they could foresee signaling an apparent winner early Tuesday evening.
SearchDay | Measuring a Text Ad’s Effectiveness
Tuesday, November 4th, 2008
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more.
Advertising: Dueling Brands Pick Up Where Politicians Leave Off
Tuesday, November 4th, 2008
Marketers, borrowing a page from the electoral playbook, are becoming more willing to run aggressive ads in which brands attack their competitors by name.
Belo, Owner of TV Stations, Cites Hurricanes in 20% Slide
Tuesday, November 4th, 2008
Belo Corporation said its quarterly profit was hurt by the economic downturn and hurricanes that struck its markets in Texas.
