Archive for November, 2008
AARP Orders Investigation Concerning Its Marketing
Wednesday, November 19th, 2008
After a Senate inquiry found evidence of deceptive marketing, AARP has hired an outside investigator to look into sales of some of its popular health insurance products.
Legal Tangles of ?Project Runway? Keep It Frozen on the Catwalk
Wednesday, November 19th, 2008
Producers have already shot segments for the series?s sixth season, but those new episodes are unlikely to be seen for several months, according to people involved in the case.
A Former Anchor, Dan Abrams, to Form a Consulting Firm
Wednesday, November 19th, 2008
Dan Abrams is forming a consulting firm that he hopes will connect a global Rolodex of media experts with businesses that need strategic advice.
SearchDay | Obama’s Link Strategy Fuels Election Victory
Wednesday, November 19th, 2008
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.
SearchDay | Maintaining Your Image in the SERPs
Wednesday, November 19th, 2008
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.
SearchDay | Suing Google over Yahoo
Wednesday, November 19th, 2008
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more.
Totally Over: Last Squeals for ?TRL?
Tuesday, November 18th, 2008
The afternoon video show, which ended Sunday after being an MTV flagship for 10 years, was just a little too 20th-century to survive the YouTube age.
Training a Gimlet Eye on the News Media and Finding Them Wanting
Tuesday, November 18th, 2008
?The IFC Media Project,? a six-part series that has its premiere on the Independent Film Channel on Tuesday, calls itself a ?user?s guide to how the news gets made.?
Web Sites That Dig for News Rise as Watchdogs
Tuesday, November 18th, 2008
As newspapers shrink, rival operations have arisen in several cities, forcing the papers to follow their lead.
SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
Tuesday, November 18th, 2008
Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more.
As the Economy Worsens, Is There Money for Play?
Tuesday, November 18th, 2008
General Motors has cut spending at a time when the sports industry is having a harder time attracting dollars.
China Eases a Licensing Rule for Media
Tuesday, November 18th, 2008
China agreed to loosen restrictions on foreign news and information providers inside the country, settling a trade dispute with the United States, the European Union and Canada.
Times Shuts Down Sports Magazine
Tuesday, November 18th, 2008
The decision to close Play, which was first published in February 2006, marks another in a long list of contractions in the newspaper and magazine industries.
Advertising: Pepsi Shifts to a New Ad Agency
Tuesday, November 18th, 2008
One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.
Nielsen to Issue U.S. Radio Ratings
Tuesday, November 18th, 2008
Nielsen will be in direct competition with Arbitron, the country?s leading supplier of radio ratings data.
A Studio, a Star, a Fateful Bet
Monday, November 17th, 2008
?Valkyrie? was conceived as a dramatic showcase for Tom Cruise, as well as a high-profile effort to kick-start United Artists.
Advertising: Holiday Campaigns Bring on the Humor to Reassure Consumers
Monday, November 17th, 2008
Holiday advertising from a lengthening list of retailers will reflect the cautious mood among consumers as data indicate spending is slowing and store revenue is falling.
Advertising: For One Production Company, It?s All About the Power of Storytelling
Monday, November 17th, 2008
Epoch Films is starting Dandelion, a newcomer to the ranks of what are called brand storytellers.
Rather?s Lawsuit Shows Role of G.O.P. in Inquiry
Monday, November 17th, 2008
Dan Rather?s lawsuit seems to have unearthed evidence of political influence in an internal CBS investigation.
SearchDay | Canaries in the SEM Coal Mine
Monday, November 17th, 2008
Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.
With Obama, Murdoch Defies His Image
Monday, November 17th, 2008
The day before the election, The New York Post?s coverage of Barack Obama turned positive. Has Rupert Murdoch gone soft on liberals?
Politically Charged Radio Interview Goes Viral
Monday, November 17th, 2008
When Clear Channel Communications tried to force a Web site to take down an audio recording, the recording soon popped up on dozens of other sites.
James Bond, Armed With Record, Controls Box Office
Monday, November 17th, 2008
The new James Bond film sold an estimated $70.4 million in tickets at North American theaters, setting an opening-weekend record for the franchise.
J. Crew Benefits as Mrs. Obama Wears the Brand
Monday, November 17th, 2008
Michelle Obama: first lady-to-be, fashion plate and now, online pitch.
At National Review, a Threat to Its Reputation for Erudition
Monday, November 17th, 2008
The magazine faces the twin challenges of re-energizing the conservative movement while trying to stay relevant.
The Media Equation: Newspapers Jettisoning Top Talent to Cut Costs
Monday, November 17th, 2008
Circuit City fired its best employees and is now in bankruptcy. Are newspapers following the same path?
Edward Sheehan, 78, Foreign Correspondent, Dies
Sunday, November 16th, 2008
Mr. Sheehan?s perceptive, literate dispatches from the Middle East, Africa and Central America explored the political machinations of the powerful and the misery of the powerless.
Peter Levinson, Publicist and Biographer of Jazz Greats, Is Dead at 74
Sunday, November 16th, 2008
Mr. Levinson, a music publicist, parlayed his close familiarity with jazz personalities into rich and sometimes intimate biographies of them.
Ideas & Trends: How Industries Survive Change. If They Do.
Sunday, November 16th, 2008
Extra! Extra! Newspapers and auto makers take heart. History shows that flexibility (and luck) can hold off the angel of death.
Consumed: The Brand-ness of Strangers
Saturday, November 15th, 2008
We?re incidentally exposed to familiar logos constantly, but that doesn?t influence us ? does it?
They Couldn?t Get Past the ?Mimbos?
Saturday, November 15th, 2008
Playgirl editors reflect over the end of the magazine, citing a failed vision to be more literary.
Election?s Over, So What?s Next for the Cable News Channels?
Saturday, November 15th, 2008
For all the news media outlets that set viewership records in recent months, the looming question after Senator Barack Obama?s election is: What happens now?
Advertising: Low Ratings End Show and a Product Placement
Friday, November 14th, 2008
General Motors? deal to integrate two vehicles into an NBC drama hit a snag when the network confirmed that it was canceling the series after only four episodes.
2 Fox and NBC Stations to Pool Video News Gathering
Friday, November 14th, 2008
Two stations in Philadelphia owned by NBC and Fox are combining some of their video operations in a move intended to save money.
Henry Loomis, Who Led Voice of America, Is Dead at 89
Friday, November 14th, 2008
Mr. Loomis extended the reach and defended the independence of the Voice of America in the late 1950s and early 1960s before resigning in a clash with President Lyndon B. Johnson.
SearchDay | Trick or Tweet for CNN
Thursday, November 13th, 2008
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.
April Fools? Comes Early: Read All About It
Thursday, November 13th, 2008
The New York Times has been accused of reading like a liberal wish list, but this went a bit far.
YouTube to Sell Advertising on Pages of Search Results
Thursday, November 13th, 2008
The move is part of Google?s effort to turn its expensive acquisition of YouTube into a major revenue producer.
Two Nascar Teams to Merge
Thursday, November 13th, 2008
Teresa Earnhardt and Chip Ganassi will combine their sponsorship-strapped race teams next season in an effort to stabilize their organizations in a tough economic time.
A Bit of a Nasty Giggle Puts the BBC Under Fire
Thursday, November 13th, 2008
Shock-jock behavior leads to apologies and resignations at the BBC.
Finding Fame With a Prescient Call for Obama
Wednesday, November 12th, 2008
In an election season of unlikely outcomes, Nate Silver is perhaps the most unlikely media star to emerge.
SearchDay | Small Business Site Architecture
Wednesday, November 12th, 2008
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.
SearchDay | Landing Pages and the Decision-Making Process
Wednesday, November 12th, 2008
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.
The TV Watch: Rehashing ?08 and Rehearsing, Perhaps, for ?12
Wednesday, November 12th, 2008
In her many appearances this week, Sarah Palin is on a speed date with history, upending protocol as she goes.
World Business Briefing | Europe: Britain: Virgin Media Plans to Cut 2,200 Jobs
Wednesday, November 12th, 2008
The British cable TV operator Virgin Media said it would reduce its work force by about 2,200 by 2012 as part of a reorganization.
Some Video Gamers Leery of Obama?s Views
Wednesday, November 12th, 2008
Gamers are worried that the president-elect?s positions on video games may signal new regulations or restrictions on the industry.
MSNBC?s Tag for Now: ?The Power of Change?
Wednesday, November 12th, 2008
A new commercial for the cable channel has stirred fresh complaints from the network?s critics.
Advertising: With Banks Feeling the Heat, One in South Carolina Goes to the Kitchen
Wednesday, November 12th, 2008
Marketers of financial services are still planning ad campaigns during what is being described as the worst crisis for Wall Street since the Great Depression.
Times Executive Resigns to Lead NPR
Wednesday, November 12th, 2008
Vivian Schiller, who heads the online operations of The New York Times, will become chief executive of National Public Radio.
Advertising: Army to Use Webcasts From Iraq for Recruiting
Tuesday, November 11th, 2008
The Army?s new recruiting campaign places more emphasis on connecting with young Americans on a closer, more personal level.
