Archive for October, 2008
SearchDay | Judging PPC Performance
Tuesday, October 14th, 2008
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Yahoo's Decker Defends Search Ad Deal with Google; Americans Expect Companies to Have Social Media Presence; and more.
DreamWorks in Deal With Universal
Tuesday, October 14th, 2008
Steven Spielberg said the comfort of familiarity led him to align DreamWorks with Universal, the studio where he made his first blockbuster, ?Jaws.?
Link by Link: Spinning a Web of Lies at Digital Speed
Tuesday, October 14th, 2008
In recent days there has been a range of false Internet reports that managed to gain great purchase across the globe while the truth is still logging on.
Uneven Gains in Delayed TV Viewing
Tuesday, October 14th, 2008
There have been more viewers for most shows, especially the hits and those that appeal to younger viewers.
Advertising: Capitalizing on Consumer Anxiety, One Halloween Deal at a Time
Tuesday, October 14th, 2008
To help peddle products for Halloween, Madison Avenue has found something scarier than ghosts, ghouls or goblins: the economy.
Advertising: Newspapers? Web Revenue Is Stalling
Monday, October 13th, 2008
Newspapers, already facing a grim economic forecast, are digesting another piece of bad news.
It?s Easy to Find Tina Fey on TV, but Not Her Show
Monday, October 13th, 2008
With Ms. Fey about the hottest name in show business right now, several NBC executives have asked why her show ?30 Rock? won?t be on air until Oct. 30.
Mainstream News Outlets Start Linking to Other Sites
Monday, October 13th, 2008
By embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are acting in effect like aggregators.
Hearst to Close CosmoGirl Magazine
Monday, October 13th, 2008
The December issue will be the magazine?s last, as ad pages plummet across the magazine industry.
For Greenspan?s Wife, Covering the Financial Crisis Is on a Case-by-Case Basis
Monday, October 13th, 2008
Andrea Mitchell, NBC News correspondent and wife of the former Fed Chairman Alan Greenspan, has for years kept her potential conflict of interest in check.
Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media
Monday, October 13th, 2008
CNN, The Financial Times and other media companies are setting up shop in the island city that is the capital of the United Arab Emirates.
?Chihuahua? Is Top Draw at Box Office
Monday, October 13th, 2008
A picture about talking dogs, ?Beverly Hills Chihuahua,? trampled Leonardo DiCaprio and Russell Crowe at the weekend box office.
Korean Star?s Suicide Reignites Debate on Web Regulation
Monday, October 13th, 2008
When movie star Choi Jin-sil was found dead, South Korean police, the media and members of Parliament immediately pointed fingers at the Internet.
Campaign Articles From Newsweek Become E-Books for Amazon Kindle
Monday, October 13th, 2008
It would seem to be a magazine?s dream: Take something you have already published and sold, repackage it and distribute it without paper or ink expenses.
The Media Equation: L.A. Follows Its Own Script
Monday, October 13th, 2008
People who finance Hollywood continue to make large bets that people will still go to the movies.
NFL Network Gets a Lift From Ruling
Sunday, October 12th, 2008
The F.C.C. has ordered administrative hearings in the N.F.L.?s programming dispute with Comcast about placing the NFL Network on its digital cable package.
Scene Stealer: A DreamWorks Deal Could Rock Universal?s Boat
Sunday, October 12th, 2008
Just as NBC Universal has gained record profitability, a DreamWorks deal could create a disruption at the studio.
YouTube to Offer TV Shows With Ads Strewn Through
Saturday, October 11th, 2008
YouTube said it would start offering full-length episodes of some television shows on its sprawling Web site.
Couric Rebounds With Web and Palin
Saturday, October 11th, 2008
By getting some of their best election coverage online, Katie Couric and the team behind ?CBS Evening News? may have seized on a template for the not-so-distant future.
SearchDay | I’m a PC, What Are You?
Friday, October 10th, 2008
Today's search engine marketing news and opinion: I'm a PC, What Are You?; Use Care When Choosing an SEO Agency; New Yahoo Board Approves Talks with AOL; and more.
SearchDay | A Tale of Two Links
Friday, October 10th, 2008
Today's search engine marketing news and opinion: A Tale of Two Links; Using Twitter as an Education Tool; Yahoo Rebrands AMP as APT and Launches; and more.
Obama, Purse Swelling, Plans Half-Hour TV Ad
Friday, October 10th, 2008
Senator Barack Obama has purchased a half-hour of prime-time network television for a campaign informercial to be broadcast on Oct. 29.
Advertising: A Way to Save and Still Have Crisp Clothes
Friday, October 10th, 2008
A partnership between Ann Taylor Loft and Procter & Gamble is turning stores into launching pads for two new products that claim to cut down on dry cleaning bills by helping clothes look newer longer.
Executive Changes at Times Company
Friday, October 10th, 2008
The New York Times Company said Thursday that it had appointed Joseph N. Seibert as chief information officer, and announced additional responsibilities for two other executives.
Writers Guild Tells Members Not to Work on Fox Show
Friday, October 10th, 2008
The guild?s move against a new television variety show featuring Ozzy Osbourne is part of a continuing dispute over the line between scripted shows and reality programming.
Google Puts Tunes From YouTube a Click Away
Thursday, October 9th, 2008
Google introduced a new type of e-commerce ad that YouTube users can click to buy digital goods from Apple?s iTunes or Amazon.com.
Employees Agree to Buyouts and Work Concessions to Save Star-Ledger in Newark
Thursday, October 9th, 2008
After employees agreed to buyouts and concessions, the owners of The Star-Ledger, New Jersey?s largest paper, said the paper would not change hands or go out of business.
Counting on a 7-Footer to Reach New Fans
Thursday, October 9th, 2008
The Nets are researching how to best utilize Yi Jianlian to connect with the nearly 650,000 Chinese-American population in the New York tri-state region and beyond.
Hannity Renews Contract, Cementing Fox News Role
Thursday, October 9th, 2008
Sean Hannity, a cornerstone of Fox News Channel?s prime-time schedule, has agreed to appear on the network through the next presidential election in 2012.
Advertising: Spreading the Word (and the Lotion) in Small-Town Alaska
Thursday, October 9th, 2008
A campaign for a new skin lotion sought to map the social network of Kodiak, Alaska ? to build an ad campaign around the person who was most effectively recommending the product to others.
Editor of Note, Perched Online
Wednesday, October 8th, 2008
Tina Brown?s new Web site, The Daily Beast, is aiming to be a smaller, less chaotic version of the World Wide Web itself.
Ads That Soothe When Banks Are Failing
Wednesday, October 8th, 2008
How to create a campaign projecting confidence in Washington Mutual, to be remembered as having suffered the largest bank failure of its time?
SearchDay | PPC Bidding Strategies: Prudence vs. Aggressiveness
Wednesday, October 8th, 2008
Today's search engine marketing news and opinion: PPC Bidding Strategies: Prudence vs. Aggressiveness; To Fear or Not to Fear: That is the Question; Where's The 30 Rock Search?; and more.
SearchDay | Who Audits the Auditor?
Wednesday, October 8th, 2008
Today's search engine marketing news and opinion: Who Audits the Auditor?; Worried About the Economy? Why Not Try SEO?; T-Mobile Unveils First Google Android Phone; and more.
As Newspapers Cut Costs, a Thinning of the Guard Among Albany?s Press Corps
Wednesday, October 8th, 2008
The journalistic exodus raises questions about whether politicians and special interests in Albany will be given the scrutiny they merit.
Advertising: A Push to Curb the Casual Use of Ugly Phrases
Wednesday, October 8th, 2008
A public service campaign from the Advertising Council will focus for the first time ever on a social issue of concern to gays and lesbians, focusing on teenagers.
Pressure Is on to Recycle Water Filters
Tuesday, October 7th, 2008
Some advertisements for tap water filters are being lampooned by people who point out these filters cannot be recycled, at least in the United States.
Obama?s Personal Ties Are Subject of Program on Fox News Channel
Tuesday, October 7th, 2008
Sean Hannity was the host of ?Obama & Friends: The History of Radicalism,? which attacked the senator?s personal associations.
Advertising: When Doctors, and Even Santa, Endorsed Tobacco
Tuesday, October 7th, 2008
An exhibit of hundreds of print ads and television commercials presents cigarettes ads from the 1920s through the early 1950s.
Cuomo to Sue Radio Ratings Company, Claiming Minorities Are Underrepresented
Tuesday, October 7th, 2008
The office of the attorney general, Andrew M. Cuomo, said it planned to file a lawsuit this week against Arbitron, the company that compiles the radio ratings data.
Advertising: Brainy Brand Names Where They?re Least Expected
Monday, October 6th, 2008
Publications like The Atlantic and The Economist emphasize cleverness in marketing campaigns to seek readers and advertisers.
Weighing In: An Anchor Tacks Toward Commentary
Monday, October 6th, 2008
Campbell Brown has found resonance with CNN viewers by taking a more opinionated approach on her show, ?Election Center.?
The Media Equation: Media Pave the Way to 3rd Term for Bloomberg
Monday, October 6th, 2008
Before Mayor Michael R. Bloomberg announced his controversial run for another term, he locked up support of the editorial pages of three city newspapers.
Who Wants to Host a Game Show? So Many
Monday, October 6th, 2008
It seems as if every B-list actor is angling for the job, but picking a host (like being a host) is harder than it looks.
SearchDay | Could Social Media Be the Google Killer?
Monday, October 6th, 2008
Today's search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at 63% of the Search Market; and more.
DreamWorks Executives Sever Ties With Paramount to Form a New Company
Monday, October 6th, 2008
The new venture is expected to have at least $1.3 billion in resources and will make about six films a year.
Cable Operator Sends Viewers to Web
Monday, October 6th, 2008
The suggestion was meant as a slap at LIN TV, which owns 15 stations that were, until Thursday, retransmitted to Time Warner Cable?s customers.
Boss Is Not Amused After Columnist?s Humor Brings a Retort From Fox News
Monday, October 6th, 2008
An opinion column by Heather Mallick commenting on Gov. Sarah Palin was removed from the Canadian Broadcasting Corporation?s Web site.
Advertising: Google Deal With Yahoo Draws More Opposition
Monday, October 6th, 2008
Resentment and fear of Google?s power is growing among some of the biggest players in the advertising industry.
Accounts, People, Miscellany
Sunday, October 5th, 2008
Recent news and executive changes of the advertising industry.
