Archive for October, 2008
Business Briefing | Earnings Reports: Gannett?s Quarterly Profit Down 32 Percent
Saturday, October 25th, 2008
The nation?s largest newspaper publisher said new job cuts were likely as a result.
Arts, Briefly: Radar and 02138 Fold
Saturday, October 25th, 2008
Two magazines with upscale appeal, Radar and 02138, folded on Friday.
Advertising: An Old Buzzword Is Back: Bargains
Friday, October 24th, 2008
As the crisis in finance continues, a veritable tidal wave of ads devoted to saving money is washing over the country.
Gannett Profit Falls 32%
Friday, October 24th, 2008
The nation?s largest newspaper publisher said more job cuts were likely after it reported that third-quarter profit fell to $158 million from $234 million a year ago as advertising revenue declined.
Associated Press Makes a New Offer
Friday, October 24th, 2008
The company announced on Thursday that it will offer new price discounts to newspapers and remove restrictions on the articles they receive.
Game 1 Shows Decline in Viewers
Friday, October 24th, 2008
Fox?s broadcast of Game 1 of the World Series attracted an average of 14.6 million viewers, down 14 percent from last year for the Red Sox-Rockies matchup.
Times Asks Bono to Write Column
Friday, October 24th, 2008
Bono, the activist, philanthropist and U2 front man, has been invited to write an Op-Ed page column for The New York Times.
New York Times Co. Reports an Earnings Decline of 51%
Friday, October 24th, 2008
The New York Times Company reported a 51.5 percent decline in third-quarter profit as deeper-than-expected expense cuts could not keep pace with falling revenue.
Advertising: Fox News Is Digging Deep to Field an All-Star Lineup
Thursday, October 23rd, 2008
Fox News has sewn up a full lineup of politically outspoken heavy hitters, and the salaries have been eye-popping.
Bill Reilly, Magazine Publishing Executive, Dies at 70
Thursday, October 23rd, 2008
Mr. Reilly, a publishing and media executive, was a founder and former chairman of Primedia Inc., which amassed a portfolio of more than 200 magazines.
Murdoch Takes Issue With New Biography
Wednesday, October 22nd, 2008
Rupert Murdoch has raised objections with Michael Wolff and his publisher about portions of a forthcoming biography, ?The Man Who Owns the News.?
SearchDay | SEO Link Building Fundamentals
Wednesday, October 22nd, 2008
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.
SearchDay | Focus on Conversions
Wednesday, October 22nd, 2008
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.
SearchDay | What You Need to Know Before Committing to SEO
Wednesday, October 22nd, 2008
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.
Advertising: New Adventures for Bat Boy, and His Tabloid Creator
Wednesday, October 22nd, 2008
The offbeat tabloid Weekly World News, which stopped printing last year, has been sold. The new owner has revived it online and might start printing it again.
McClatchy Posts a Small Profit as Revenue Falls
Wednesday, October 22nd, 2008
McClatchy, the newspaper publisher, said that its third-quarter profit beat expectations, but its advertising revenue fell faster in September than earlier in the year.
Fresh Face on Cable, Sharp Rise in Ratings
Tuesday, October 21st, 2008
MSNBC host Rachel Maddow has doubled the audience for the cable channel's 9 p.m. hour in a matter of days.
McClatchy Posts Profit, but Ad Revenue Erodes
Tuesday, October 21st, 2008
The newspaper publisher recorded $4.2 million profit in the third quarter, but it saw advertising revenue erode more quickly in September.
Universal Studios Discusses Sale of a Film Unit
Tuesday, October 21st, 2008
Universal Studios is in advanced talks to sell one of its two specialty film labels to Relativity Media, a private production and financing company.
Advertising: Joe the Marketer Responds to a Category 5 Hurricane
Tuesday, October 21st, 2008
Some of the highlights, lowlights and sidelights at the 98th annual conference of the Association of National Advertisers.
Some Papers in Financial Trouble Are Leaving the A.P. to Cut Costs
Monday, October 20th, 2008
It remains to be seen whether the recent defections become a major problem for the world?s largest news-gathering organization.
Advertising: Resolved to Keep on Marketing, Even in Tight-Fisted Times
Monday, October 20th, 2008
Attendees of a recent marketing conference could have been forgiven for believing they had stumbled into a symposium for scholars of the Great Depression.
All the Celebrities You Want, on Your Cellphone
Monday, October 20th, 2008
The cellphone has become the latest medium to feed the appetite for up-to-the-second celebrity gossip.
The Media Equation: Jim Cramer Retreats Along With the Dow
Monday, October 20th, 2008
After years of selling the stock market as a reliable path to riches, CNBC?s star stock-picker has received brutal criticism recently from viewers and competitors.
Off the Shelf: Down and Out, With a Typewriter
Monday, October 20th, 2008
In ?Breakfast at Sally?s: One Homeless Man?s Inspirational Story,? Richard LeMieux recounts his descent into homelessness.
Office Workers, Ivanka Trump Is Thinking of You
Monday, October 20th, 2008
The daughter of Donald Trump has taken to blogging about saving money on lunch.
Fans Chafe at a Short TV Delay (Hey, It Was Just a Home Run)
Monday, October 20th, 2008
Viewers of two sporting events witnessed the fragility of live television over the weekend.
HSBC Sponsors Entire Issue of New York Magazine
Monday, October 20th, 2008
Buying most or all of the ads in a magazine has become a popular tactic in recent years as marketers try to stand out in an increasingly cluttered field.
Google Learns Lessons in the Ways of Washington
Monday, October 20th, 2008
The fight over the Google-Yahoo partnership shows how much Microsoft has learned about working in Washington, and how much Google has yet to learn.
On Reality TV, Even ?Survivor? Looks Mortal
Sunday, October 19th, 2008
Competition-based reality programs are showing their age, but are a proven way to keep costs down in a precarious economy.
Domains | Rachel Maddow: A Pundit in the Country
Saturday, October 18th, 2008
Rachel Maddow, host of left-leaning chat shows on Air America Radio and MSNBC, both named ?The Rachel Maddow Show,? spends downtime in an 1865 house in western Massachusetts.
Viacom Seeks to Soothe Worries Over Stock Sale
Saturday, October 18th, 2008
Viacom said it would end its program to buy Sumner M. Redstone?s shares at the same rate that it repurchased from public shareholders.
Business | Westhampton Beach: Suffolk Angles for Films
Saturday, October 18th, 2008
New York State and counties on Long Island, facing tax-break competition from states like Connecticut, are enacting their own initiatives to attract television and film productions.
Live Nation Pays U2 With Shares
Saturday, October 18th, 2008
The rock band U2 will receive almost $19 million in shares of Live Nation, the concert promoter, as part of a 12-year contract with the company it signed in March.
Remembering a Forgotten Newsman
Saturday, October 18th, 2008
A new book about Don Hollenbeck, a pioneering newsman who committed suicide in 1954, explores the anchor?s life and the roots of contemporary media criticism.
SearchDay | Charity Events: Search With a Cause
Friday, October 17th, 2008
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.
Advertising: The Train Is Coming. And With It, More Ads.
Friday, October 17th, 2008
New York?s transit system is planning to convert much of its real estate into advertising space, including turnstiles, walls and subway tunnels.
College Network Makes Big Cuts
Friday, October 17th, 2008
CBS College Sports said that it was laying off nearly one-quarter of its staff, signifying the network?s shift from studio programs to increased high-definition event coverage.
?Must-See TV? Marketer Leaves NBC
Friday, October 17th, 2008
Vince Manze, one of the architects of NBC?s highly regarded marketing and promotions campaigns, is leaving the network to start an independent production and media company.
Fox News Hires Glenn Beck Away From CNN
Friday, October 17th, 2008
The Fox News Channel announced that it had signed Glenn Beck, the host of a widely viewed talk show on Headline News, a sister network of CNN.
The TV Watch: Rivals Split, With Joe in the Middle
Thursday, October 16th, 2008
In trying to cast doubt on Barack Obama, John McCain threw the kitchen sink at him -- along with the plumber.
SearchDay | Economic Depression 2.0
Thursday, October 16th, 2008
Today's search engine marketing news and opinion: Economic Depression 2.0; Link Marketing -- Solve a Customer Problem; How Google is Integrating Search into Android; and more.
SearchDay | In Tough Economic Times, Whither Search?
Thursday, October 16th, 2008
Today's search engine marketing news and opinion: In Tough Economic Times, Whither Search?; Microsoft Launches SearchPerks; YouTube Insight Now Shows Which Part of Videos are Hottest; and more.
Advertising: Persuading Companies to Keep Up Their Pitches
Thursday, October 16th, 2008
Shoppers who are anxious about their jobs, savings and retirement accounts are in no mood to pay attention to the blandishments of advertising agencies, jeopardizing billions of dollars in ad spending.
Bloomberg L.P. Names Multimedia Chief
Wednesday, October 15th, 2008
Bloomberg L.P., the financial news company, announced Tuesday that it had hired Andrew R. Lack to a new position as chief executive of its multimedia group.
HBO Executive Is Leaving to Start Company
Wednesday, October 15th, 2008
Colin Callender, who as president of HBO Films oversaw projects that won more than 80 Emmys and two dozen Golden Globe awards, will leave HBO by the end of the year.
Redstone Family in Dispute Over Share Sales
Wednesday, October 15th, 2008
Shari Redstone and her father, Sumner M. Redstone, appear to be battling in public again ? this time over a large sell-off of shares by the family company, National Amusements.
Advertising: Striving for Balance Between Losses and Laughs
Wednesday, October 15th, 2008
Marketers outside the financial services industry are running campaigns inspired by the faltering economy.
SearchDay | The Geometry of SEM — What’s your Angle?
Wednesday, October 15th, 2008
Today's search engine marketing news and opinion: The Geometry of SEM -- What's your Angle?; Tin Foil Hat? I Have Mine On; AdWords API Gets Local Database Sync Update; and more.
SearchDay | Common Problems with 404 Error Pages
Tuesday, October 14th, 2008
Today's search engine marketing news and opinion: Common Problems with 404 Error Pages; The Universal Mastery of Video Content; When will ROBO's Time Come?; and more.