Archive for October, 2008

Advertising: A Retailer?s Bet on Tony Bennett


October 31st, 2008

Many retail campaigns will start appearing on Saturday, the traditional start of the holiday shopping season, but the timing could hardly be worse.

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CBS Swings to Loss on Hefty Charge


October 31st, 2008

The media company posted a loss of $12.46 billion, weighed down by a $14.12 billion write-down related to a drop in value of its radio and TV stations.

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World Series Sets a Low for Viewership


October 31st, 2008

An average of 13.6 million people watched each World Series game, 14 percent drop from the previous low set in 2006.

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Edith Evans Asbury, 98, Veteran Times Reporter, Is Dead


October 31st, 2008

Ms. Asbury covered hard news in an era when most of her female colleagues were consigned to writing about white-gloved society luncheons.

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Infomercial for Obama Is Big Success in Ratings


October 31st, 2008

The half-hour special proved more popular than the final game of the World Series and even last season?s finale of ?American Idol.?

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Disney Hoping ?Tinker Bell? Spreads Fairy Dust on Sales


October 31st, 2008

The company is trying to turn its Disney Fairies business into a franchise on the scale of Princesses, a line that generates $4 billion a year in sales.

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One-Time Charge Sends CBS to 3rd-Quarter Loss


October 31st, 2008

The CBS Corporation posted a loss of $12.6 billion for the third quarter after taking a one-time charge of $14.12 billion to write down the value of media assets on its books.

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October 31st, 2008

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Netflix and TiVo to Partner on Movies


October 30th, 2008

Netflix will place its Watch Instantly streaming-movie service on TiVo?s Internet-connected set-top boxes.

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With Deal, Beatles Songs May Enter Digital Age


October 30th, 2008

An MTV licensing arrangement with the Beatles may bring the band?s songs to the company?s popular Rock Band video game.

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