Archive for October, 2008
Advertising: A Retailer?s Bet on Tony Bennett
Friday, October 31st, 2008
Many retail campaigns will start appearing on Saturday, the traditional start of the holiday shopping season, but the timing could hardly be worse.
CBS Swings to Loss on Hefty Charge
Friday, October 31st, 2008
The media company posted a loss of $12.46 billion, weighed down by a $14.12 billion write-down related to a drop in value of its radio and TV stations.
World Series Sets a Low for Viewership
Friday, October 31st, 2008
An average of 13.6 million people watched each World Series game, 14 percent drop from the previous low set in 2006.
Edith Evans Asbury, 98, Veteran Times Reporter, Is Dead
Friday, October 31st, 2008
Ms. Asbury covered hard news in an era when most of her female colleagues were consigned to writing about white-gloved society luncheons.
Infomercial for Obama Is Big Success in Ratings
Friday, October 31st, 2008
The half-hour special proved more popular than the final game of the World Series and even last season?s finale of ?American Idol.?
Disney Hoping ?Tinker Bell? Spreads Fairy Dust on Sales
Friday, October 31st, 2008
The company is trying to turn its Disney Fairies business into a franchise on the scale of Princesses, a line that generates $4 billion a year in sales.
One-Time Charge Sends CBS to 3rd-Quarter Loss
Friday, October 31st, 2008
The CBS Corporation posted a loss of $12.6 billion for the third quarter after taking a one-time charge of $14.12 billion to write down the value of media assets on its books.
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Friday, October 31st, 2008
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Netflix and TiVo to Partner on Movies
Thursday, October 30th, 2008
Netflix will place its Watch Instantly streaming-movie service on TiVo?s Internet-connected set-top boxes.
With Deal, Beatles Songs May Enter Digital Age
Thursday, October 30th, 2008
An MTV licensing arrangement with the Beatles may bring the band?s songs to the company?s popular Rock Band video game.
SearchDay | Obama is Winning the Internet War
Thursday, October 30th, 2008
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.
Advertising: Hanging Out at a Mall for the Holidays
Thursday, October 30th, 2008
Teen Vogue is opening a store in the Mall at Short Hills in New Jersey that will be a place for girls to relax, try on clothes and drink smoothies ? all while marketers woo them.
Comcast?s Profit Rises 38 Percent
Thursday, October 30th, 2008
The nation?s largest cable operator also said it expects to exceed its free cash flow growth forecast of at least 20 percent in fiscal 2008.
McCain Attacks Los Angeles Times Over Its Refusal to Release ?03 Obama Video
Thursday, October 30th, 2008
The video shows Barack Obama at a dinner honoring a Palestinian rights advocate where speakers likened Israelis to terrorists.
Gannett to Cut 10% of Workers as Its Profit Slips
Wednesday, October 29th, 2008
The 10 percent figure translates to roughly 3,000 people at the nation?s largest newspaper chain, which has indicated its flagship paper, USA Today, would not be affected.
Google Settles Suit Over Book-Scanning
Wednesday, October 29th, 2008
Google agreed to pay $125 million to settle two copyright lawsuits by book authors and publishers over its book-scanning project.
Christian Science Paper to End Daily Print Edition
Wednesday, October 29th, 2008
The cost-cutting measure makes The Monitor the first national newspaper to essentially give up on print and appear online only.
Advertising: Web Site?s Formula for Success: TV Content With Fewer Ads
Wednesday, October 29th, 2008
The online video Web site Hulu distinguishes itself with a memorable advertising experience, with fewer ads and more control over them for the viewer.
The Media Equation: Mourning Old Media?s Decline
Wednesday, October 29th, 2008
The paradox is that the print media do not have an audience problem, but a consumer problem.
Time Inc. Plans About 600 Layoffs
Wednesday, October 29th, 2008
The restructuring, which will cut 6 percent of the company?s workforce, could alter the culture at the venerable publishing house.
Doubleday Publishing Lays Off 10% of Its Employees
Wednesday, October 29th, 2008
The publishing group denied the cuts were linked to a delivery delay of the author Dan Brown?s new manuscript, or to a change of leadership at Random House, its parent company.
SearchDay | Where’s The ROI?
Wednesday, October 29th, 2008
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.
SearchDay | Landing Page Optimization: Guessing vs. Testing
Wednesday, October 29th, 2008
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.
Obama Infomercial, a Closing Argument to the Everyman
Tuesday, October 28th, 2008
A preview of Barack Obama?s prime-time half-hour infomercial is heavy in strings, flags, presidential imagery and Americana.
Advertising Sales Decline at Martha Stewart Living
Tuesday, October 28th, 2008
Martha Stewart Living Omnimedia posted a third-quarter loss Tuesday as advertising revenue in its publishing division fell 18 percent and ad results in the current quarter were down.
DreamWorks Profit Declined 21%
Tuesday, October 28th, 2008
The film studio said third-quarter revenue slipped despite the strong performance of the movie Kung Fu Panda.
David Geffen Makes a Sudden Exit
Tuesday, October 28th, 2008
The DreamWorks executive engineered some of Hollywood?s most breathtaking deals and transitions for nearly 40 years.
Finding a Gold Mine in Digital Ditties
Tuesday, October 28th, 2008
Joel Moss Levinson has won over $200,000 in money and prizes for his homemade corporate commercials.
SearchDay | Interpreting Keyword Reports
Tuesday, October 28th, 2008
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.
Martha Stewart Living Omnimedia Posts Loss
Tuesday, October 28th, 2008
The company posted a third-quarter loss of $3.7 million as advertising revenue in its publishing division fell 18 percent and said ad results in the current quarter were down.
Interpublic Tops Estimates, but Warns of Risks
Tuesday, October 28th, 2008
The advertising company posted higher-than-expected quarterly profit, but warned that the financial crisis has jeopardized marketing budgets.
McGraw-Hill Profit Down 14%
Tuesday, October 28th, 2008
The textbook publisher and owner of Standard & Poor?s cited lower demand for debt ratings and school textbooks and projected fourth-quarter earnings below analysts? forecasts.
Newspaper Circulation Continues to Decline Rapidly
Tuesday, October 28th, 2008
The long decline in newspaper circulation continued to accelerate, with sales over the spring and summer falling almost 5 percent from the previous year.
Advertising: A Cultural Affinity for Madison Avenue
Tuesday, October 28th, 2008
Readers wrote in some of their favorite portrayals of Madison Avenue.
Even if Royalties for Web Radio Fall, Revenue Remains Elusive
Monday, October 27th, 2008
Internet radio stations have never found a way to make substantial money from streaming music that listeners expect to hear free.
At Pundit School, Learning to Smile and Interrupt
Monday, October 27th, 2008
The transition from dorm-room debates to prime-time TV isn?t always easy, and that?s where pundit school comes in.
Huffington and Brown: Paths Intertwine in the Blog Thicket
Monday, October 27th, 2008
Although they run competing Web sites, Tina Brown and Arianna Huffington are friends.
SearchDay | Search is Not Enough
Monday, October 27th, 2008
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.
SearchDay | My Wife, the Editor
Monday, October 27th, 2008
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.
In Bad Times, Moviegoers Turn to Singing and Sawing
Monday, October 27th, 2008
The opening gross of ?High School Musical 3: Senior Year? made it one of the most profitable films of the decade, good news for Disney as it tries to navigate the global economic downturn.
The Media Equation: Campaign Gravy Train at an End
Monday, October 27th, 2008
For the last few months, local stations, and to some degree networks, have been frolicking in money spent by the presidential campaigns.
Secrecy Is Protected in a Trump Lawsuit
Monday, October 27th, 2008
A New Jersey appellate panel reversed a 2006 court decision that would have forced the author of a book about Donald J. Trump to reveal unnamed sources.
Forbes Magazine Turns to Its Boss for Calm
Monday, October 27th, 2008
Steve Forbes makes an appearance on the cover of the free-market proponent to reassure readers about the economic upheaval.
A Record in Making Guinness Annoyed at You
Monday, October 27th, 2008
Larry Olmsted has been blacklisted by the Guinness Book of World Records. Who is Larry Olmsted and how can a man possibly earn such a fate?
The Star-Ledger of Newark Plans 40% Cut
Monday, October 27th, 2008
The owner of New Jersey?s largest newspaper has said the publication was on track to lose about $40 million this year.
Drilling Down: Perhaps iPods Aren?t Replacing Radio
Monday, October 27th, 2008
By most estimates, teenagers and young adults have abandoned radio listening over the last decade. But that may be changing.
Link By Link: Casting a Ballot, and a Wary Eye
Monday, October 27th, 2008
Although it?s illegal to photograph or videotape someone voting, the 2008 election will surely be the most recorded in history.
Consumed: Top Yeller
Saturday, October 25th, 2008
The enduring appeal of the pitchman.
Scene Stealer: A Star Watcher Has Star Power
Saturday, October 25th, 2008
In the overheated realm of celebrity news, Harvey R. Levin, purveyor of the celebrity-driven Web site TMZ.com, is royalty.
Questions for Christopher Buckley: The Right Stuff
Saturday, October 25th, 2008
The conservative writer talks about resigning from National Review, the argument in favor of voting for Barack Obama and what his father would have made of Sarah Palin.
