Archive for September, 2008
Advertising: Magazines Assert Their Power to Sell
Monday, September 8th, 2008
As advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers.
SearchDay: What Are You Converting?
Monday, September 8th, 2008
Today's search engine marketing news and opinion: What Are You Converting?; SES San Jose 2008: Top Stories from Day 2; Local Online Advertising Does Best on Local Media Sites; and more.
Tofu Noodles Get a Lift From Hungry-Girl.com
Monday, September 8th, 2008
Demand for Tofu Shirataki noodles has been growing after Lisa Lillian praised the product on her Hungry Girl Web site and gave it her seal of approval.
Readers See Bias in Us Weekly?s Take on Sarah Palin
Monday, September 8th, 2008
When Us Weekly featured a cover story about Sarah Palin titled ?Babies, Lies & Scandal,? it accomplished its mission of attracting attention at the supermarket checkout, but it came with a backlash.
The Media Equation: Drawing a Bead on the Press
Monday, September 8th, 2008
Gov. Sarah Palin probably had no idea of the media onslaught that was about to hit her. By the time she was done speaking on Wednesday, it was clear the reverse was true as well.
Accounts, People, Miscellany
Sunday, September 7th, 2008
Accounts.
Robert Giroux, Editor, Publisher and Nurturer of Literary Giants, Is Dead at 94
Saturday, September 6th, 2008
Mr. Giroux introduced and nurtured some of the major authors of the 20th century and ultimately added his name to one of the nation?s most distinguished publishing houses.
Facing Colbert?s Satire, Paterson Holds His Own
Saturday, September 6th, 2008
In his debut on the late-night talk-show circuit, Gov. Paterson proved himself more than able to hold his own against his faux-smarmy interlocutor, Stephen Colbert.
Times Plans to Combine Sections of the Paper
Saturday, September 6th, 2008
The New York Times will reduce the number of sections printed in the New York metropolitan area, in a move to save money on production.
Microsoft Works to Perfect Windows Vista
Saturday, September 6th, 2008
Faced with Windows Vista?s image problem, Microsoft has been working for more than a year to change the experience of buying and using computers that run its software.
Robert Giroux, Publisher, Dies at 94
Friday, September 5th, 2008
Mr. Giroux introduced some of the major authors of the century and rose to join a distinguished publishing house, making it Farrar, Straus & Giroux.
SearchDay: The Evolution of SEO
Friday, September 5th, 2008
Today's search engine marketing news and opinion: The Evolution of SEO; Google SERP Bias? Google Knols Best; Google Close to 71% of Searches in July 2008; and more.
SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage
Friday, September 5th, 2008
[TEASE] Today's search engine marketing news and opinion: Tightly-Themed Ad Groups: The PPC Pro Advantage; The Evolution of SEO; HelloMetro Wins Trademark for 'Hyperlocal'; and more.
SearchDay: Search Engine Optimization: Back to Basics
Friday, September 5th, 2008
Today's search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.
Michael Hammer, Business Writer, Dies at 60
Friday, September 5th, 2008
Mr. Hammer was the co-author of a best-selling book, ?Reengineering the Corporation,? that some say influenced the way many corporations reorganized their workplaces.
Weather Could Alter Schedule
Friday, September 5th, 2008
If the United States Open session on Saturday is rained out, it will be impossible on Sunday for CBS Sports to carry all that is left.
At ESPN, Play-by-Play Goes Virtual
Friday, September 5th, 2008
ESPN is debuting new technology with Electronic Arts that would allow sports commentators to interact with three-dimensional virtual players.
Advertising: A Serial Killer on Television, Now a Serial ?Cover Boy?
Friday, September 5th, 2008
Madison Avenue is taking notice of the attraction magazine covers attract, creating advertisements that are designed to look like them.
Liberty Media to Make Its DirecTV Stake Publicly Traded
Thursday, September 4th, 2008
Liberty?s 50 percent stake in DirecTV will account for more than 80 percent of the value of a new company that will also include other Liberty assets.
Advertising: A Magazine for the Rich (and Lucrative Ads)
Thursday, September 4th, 2008
The first issue of WSJ., the new magazine from The Wall Street Journal, has 51 advertisers, mostly luxury brands.
New York Sun May Close if Millions Aren?t Found
Thursday, September 4th, 2008
The New York Sun will shut down at the end of September unless it can find new investors to pump millions of dollars into it, the newspaper announced on Wednesday.
Old Friends in the Media See a New Side of McCain
Thursday, September 4th, 2008
The Republican convention has included some of the most intense attacks against journalists by a campaign in memory.
2 More Journalists Are Attacked in Caucasus
Thursday, September 4th, 2008
A television reporter was mortally wounded and a newspaper editor was severely beaten in Russia?s north Caucasus region, the third attack on journalists in three days in the volatile area.
Front Row: Magazine or Artsy Accessory?
Wednesday, September 3rd, 2008
Even the purest of messages can be corrupted by the power of a bag.
Small Book Publishers Offered New Technology
Wednesday, September 3rd, 2008
Hundreds of small, independent publishers will have easier access to digital book technology under a new service offered by Perseus Books Group.
Kept From TV, Report on Moscow Finds an Audience
Wednesday, September 3rd, 2008
After a Russian television station sidetracked a documentary about the razing of historic buildings, the filmmaker?s point found outlets in print and online.
Don LaFontaine, Voice of Trailers and TV Spots, Is Dead at 68
Wednesday, September 3rd, 2008
Mr. LaFontaine brought his melodramatic baritone to so many movie trailers, commercials and television promos that he became known in the industry as ?the voice of God.?
Abu Dhabi Puts More Cash on the Line in Hollywood
Wednesday, September 3rd, 2008
Abu Dhabi Media, flush with oil cash, is adding to the $1 billion deal it announced with Warner Brothers last year, and is putting another billion in a new movie business.
TV Sports: NFL Network Hopes ESPN Is Answer to Its Problems
Wednesday, September 3rd, 2008
If a Hail Mary deal to give ESPN Classic?s slot to the NFL Network or fold it into the ESPN family goes through, it would demonstrate how much the league needs ESPN.
Ike Pappas, a Newsman With a Long Career at CBS, Dies at 75
Wednesday, September 3rd, 2008
Mr. Pappas covered the Vietnam War and the assassination of the Rev. Dr. Martin Luther King Jr., but is best remembered for being an arm?s length from Lee Harvey Oswald when he was killed.
K. K. Birla, a Leader of Indian Business, Dies at 89
Wednesday, September 3rd, 2008
Mr. Birla established one of India?s biggest business conglomerates, with interests in industries like sugar, fertilizers, chemicals, heavy engineering, and many others.
Advertising: To Pry Open Tight Wallets, Two Retailers Stress Innovation
Wednesday, September 3rd, 2008
Bloomingdale?s and Saks have come up with campaigns to differentiate themselves from other retailers, even as discretionary spending is down, including among of the more affluent.
Letterman Baffled by NBC?s Replacing of Leno
Tuesday, September 2nd, 2008
David Letterman, the CBS host who has competed with Jay Leno every weeknight for 15 years, now feels empathy for his late-night challenger.
For Web TV, a Handful of Hits but No Formula for Success
Tuesday, September 2nd, 2008
Hollywood writers and producers are realizing that producing Web content may be easy but profiting from it is hard.
A New Battle Is Beginning in Branding for the Web
Tuesday, September 2nd, 2008
Trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.
A Prophet of Katrina?s Wrath Returns to His Storm Vigil
Tuesday, September 2nd, 2008
In 2002, Mark Schleifstein and his colleagues published a five-day report about the vulnerabilities Louisiana would face if a major hurricane hit. And three years later, the time came.
Advertising: The New Breakfast of Champions?
Tuesday, September 2nd, 2008
It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
A Marketing Move the ?Mad Men? Would Love
Tuesday, September 2nd, 2008
Some people who use Twitter, the social messaging Web site, are taking things a step further, posing as characters in their favorite shows.
The Web: Television Keeps a Hand in the Online Game With Serialized Shows
Tuesday, September 2nd, 2008
Television networks are joining other media companies in throwing things at the Web wall to see what sticks.
Vogue?s Fashion Photos Spark Debate in India
Tuesday, September 2nd, 2008
The juxtaposition between poverty and growing wealth presents an unsavory dilemma for luxury goods makers jumping into India.
SearchDay: Tips for Making the Most of SES San Jose
Tuesday, September 2nd, 2008
Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; and more.
Edwin O. Guthman, 89, Editor, Dies
Tuesday, September 2nd, 2008
Mr. Guthman was a Pulitzer Prize-winning newspaper reporter and editor and an aide to Attorney General Robert F. Kennedy during the civil rights struggles of the early 1960s.
The TV Watch: A Convention Is Sheltered by the Storm
Tuesday, September 2nd, 2008
With a scaled-back convention that pushed can-do compassion, the McCain campaign avoided a flood of bad Katrina memories Monday.
SearchDay: Tips for Making the Most of SES San Jose
Monday, September 1st, 2008
Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; Mobile Viewing Habits Form; and more.
TV Cameras Turn From G.O.P. to Storm
Monday, September 1st, 2008
Some television networks reassigned many of their stars to a story that they believed had greater news potential than the convention ? Hurricane Gustav.
Network Promotes Fall Show by Not Letting Anyone See It
Monday, September 1st, 2008
The CW marketing philosophy was old-fashioned and basic: do not give the show to anybody. Not to Web sites that might stream it or critics who might savage it.
