Archive for September, 2008
A Man in Full Unleashes His Inner Goof
Tuesday, September 30th, 2008
Keith Hernandez is a baseball man having as much fun as possible short of winning the World Series.
Losing Money, New York Sun Is to Shut Down
Tuesday, September 30th, 2008
The New York Sun, the six-year-old newspaper with a conservative mind-set, announced on Monday that it would close after publishing Tuesday?s issue.
Advertising: An Advertising Deal With Wachovia, but Suddenly Nothing to Market
Tuesday, September 30th, 2008
Three days after awarding a team of agencies owned by the WPP Group its creative and media assignments, Wachovia suspended the decision when word came out it was being purchased by Citigroup.
Advertising: Mad Men, Cavemen and Other Denizens of Ad Week
Monday, September 29th, 2008
A look back at some of the highlights, lowlights and sidelights of the fifth annual Advertising Week.
The Media Equation: Daring to Say Loans Made No Sense
Monday, September 29th, 2008
A few years ago, Alex Blumberg, a producer at the public radio show ?This American Life,? asked: ?Why are they lending money to people who can?t afford to pay it back??
SearchDay | Would You Endorse this Web Site?
Monday, September 29th, 2008
Today's search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more.
SearchDay | Show Me the Money: Bidding for Profitability
Monday, September 29th, 2008
Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns Over Google's Monopolistic Actions; and more.
Osborn Elliott, Father of Newsweek?s Rebirth, Dies at 83
Monday, September 29th, 2008
Mr. Elliott revitalized Newsweek magazine in the 1960s before he went on to serve as a $1-a-year deputy mayor in charge of economic development for a financially desperate New York City.
Turning to the TV for Explanations and Answers
Monday, September 29th, 2008
On every channel, journalists were struggling with questions that were flummoxing the viewers and the best minds on Wall Street and in Washington.
President Bush Calls It a ?Rescue,? but Others Are Sticking With ?Bailout?
Monday, September 29th, 2008
In a stark example of the way language is used as a public relations tactic, government officials have characterized the $700 billion measure in positive terms.
Writers Say the Torah Holds Key to Success in Business
Monday, September 29th, 2008
The authors of ?Jewish Wisdom for Business Success? have had a hard time attracting attention from any media outlets. The big exception: Christian radio.
Wall Street Journal Offers Wine Promotion (No Scotch?)
Monday, September 29th, 2008
There is no WSJ label, no Journal vineyard. But two weeks ago, Journal subscribers began receiving brochures for WSJwine, a mail-order wine club.
Fabien Baron: The Art Director as Star
Sunday, September 28th, 2008
Over the last 20 years, Fabien Baron has revamped five magazines, including Italian Vogue, Harper?s Bazaar and, his latest, Interview, where he is also editorial director.
The TV Watch: A Question Reprised, but the Words Come None Too Easily for Palin
Friday, September 26th, 2008
Gov. Sarah Palin?s answer was surprisingly wobbly when asked what she meant in citing Alaska?s proximity to Russia as foreign affairs experience.
Advertising: Today?s Lesson: Selling Teenagers on Benefits of Milk
Friday, September 26th, 2008
Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the ?Got milk?? campaign.
Advertising: Get Off the Internet, and Chew Some Gum
Thursday, September 25th, 2008
A new campaign for Dentyne chewing gum features happy people embracing and kissing as an alternative to pounding their BlackBerrys and surfing the Web.
Yahoo Overhauls System for Selling Display Ads
Thursday, September 25th, 2008
For advertisers, Yahoo?s new platform would simplify the buying of display ads.
Nancy Hicks Maynard Dies at 61; A Groundbreaking Black Journalist
Thursday, September 25th, 2008
Ms. Hicks Maynard was the first black woman to be a reporter at The New York Times and with her husband bought and published The Oakland Tribune.
Dick Lynch, Giants Star Who Became a Broadcaster, Dies at 72
Thursday, September 25th, 2008
Mr. Lynch twice led the N.F.L. in interceptions as a defensive back for the New York Giants and later spent 40 years as a radio broadcaster for the team.
Don Ultang, Pioneer in Aerial Photography, Dies at 91
Thursday, September 25th, 2008
Mr. Ultang won the 1952 Pulitzer Prize for photography for documenting an egregious, seemingly racially motivated assault on the field during a football game.
Royalties Deal in Online Music
Thursday, September 25th, 2008
The agreement is designed to settle how the industry calculates royalty rates for limited downloads and music that is streamed online
Relativity and Universal Triple Financing for Films
Thursday, September 25th, 2008
The deal between Relativity and Universal, which raised the financing from $1 billion, came on the heels of two film financing deals last week.
For Record Companies, Optimism Isn?t Irrational
Thursday, September 25th, 2008
The music industry is hoping an old truism will hold: that as a relatively low-cost commodity with sentimental attachments, music will prove recession-proof.
Advertising: As the Leaves Change, Holiday Ads Arrive
Wednesday, September 24th, 2008
With the economy in such fragile shape, sellers of holiday goods and services are seeking to gather their dollars while they may.
SearchDay | Domain Acquisition — How Much is Too Much?
Wednesday, September 24th, 2008
Today's search engine marketing news and opinion: Domain Acquisition -- How Much is Too Much?; Ready to Finally Try SEO?; Yahoo Nabs Former MSN Exec Bradford; and more.
SearchDay | Keep Your Ideas Simple and Increase Conversions
Wednesday, September 24th, 2008
Today's search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more.
SearchDay | Online Videos as Learning and Marketing Tools
Wednesday, September 24th, 2008
Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more.
A Deadline for Survival at The Sun
Tuesday, September 23rd, 2008
The newspaper faces a self-imposed deadline to drum up financial backing at a time when the industry is reeling.
Advertising: Red Roof Inns Teams Up With Country Music Artists
Tuesday, September 23rd, 2008
The budget lodging chain seeks to capitalize on the popularity of country music among its customers.
Mary Garber, Sportswriter, Dies at 92
Tuesday, September 23rd, 2008
Ms. Garber began covering athletics in North Carolina more than 60 years ago, when female sportswriters were often regarded as a curiosity if not an imposition.
Digital Domain: Why the Google-Yahoo Ad Deal Is Nothing to Fear
Tuesday, September 23rd, 2008
Google does not set the prices of the search advertising market; its advertisers do. With auction pricing, even a major player can?t control the market.
SearchDay | Killer PPC Ads: The Final Word
Monday, September 22nd, 2008
Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more.
Advertising: In Scary Times, Advertising Firms Offer Messages of Strength
Monday, September 22nd, 2008
While several financial advertisers are seeking to take advantage of the economic turmoil, ad executives worry that no amount of advertising may reassure the public.
Scholastic Cuts ?Bratz? Products for Book Clubs and Fairs
Monday, September 22nd, 2008
Criticized for Bratz dolls? overly sexualized image, the children?s publisher will no longer include Bratz doll picture books in any of its school book clubs or fairs this year.
Advertising: Echoing the Campaign of a Rival, Microsoft Aims to Redefine ?I?m a PC?
Monday, September 22nd, 2008
Microsoft?s new advertising campaign is an audacious embrace of the disdainful label that Apple has gleefully affixed onto users of Microsoft products: ?I?m a PC.?
SearchDay | All That Glitters Is Not Chrome
Monday, September 22nd, 2008
Today's search engine marketing news and opinion: All That Glitters Is Not Chrome; Google AdWords Separates Content and Search Network Stats; Google Analytics Now Shows When a Visitor Uses Chrome; and more.
Advertising: Folgers Markets a New Coffee to Cost-Cutting Home Brewers
Monday, September 22nd, 2008
Folgers is trying to lure customers with an approach to roasting that it calls ?the biggest innovation since the launch of decaf.
A Deadline for Survival at The Sun
Monday, September 22nd, 2008
The newspaper faces a self-imposed deadline to drum up financial backing at a time when the industry is reeling.
Accounts, People, Miscellany
Monday, September 22nd, 2008
Recent news and executive changes of the advertising industry.
In Hollywood, Credit Remains, at Least for a Few Big Names
Monday, September 22nd, 2008
The crisis on Wall Street is roiling companies around the globe, but bank-financed credit is continuing to flow into the movie business, albeit more moderately.
Politico Intends to Expand After Presidential Race Ends
Monday, September 22nd, 2008
The political news outlet?s expansion will add reporters and editors, as well as expand circulation of its newspaper edition in Washington.
Houston TV Web Sites Draw World Viewers to Ike Video
Monday, September 22nd, 2008
As the national media shifted its attention to the financial crisis, local stations in Houston streamed exhaustive hurricane coverage online.
For Banks, Bailout; For Young People, Advice About Credit
Monday, September 22nd, 2008
The Treasury Department started a new campaign last week to educate 18- to 24-year-olds about the importance of credit.
Amid Market Turmoil, Some Journalists Try to Tone Down Emotion
Monday, September 22nd, 2008
Careful not to sow alarm, reporters and editors have been parsing their words with unusual care.
After 6 Years, The Sun Finds Itself at a Crossroads
Sunday, September 21st, 2008
The startup paper faces a self-imposed deadline to drum up new financial backing at a time when the newspaper industry is reeling.
Like the Makeup Model, Warts and All?
Sunday, September 21st, 2008
CoverGirl has hired Ellen DeGeneres to be the face of its next advertising campaign.
Charles A. Perlik Jr., Who Led a News Union, Dies at 84
Saturday, September 20th, 2008
Mr. Perlik was a president of the Newspaper Guild from 1969 to 1987 and took liberal stands on issues like the rights of minorities and women in journalism.
Business Briefing: Paramount Gives DreamWorks Team Early Farewell
Saturday, September 20th, 2008
Executives publicly congratulated Steven Spielberg, David Geffen and Stacey Snider on having announced the completion of their deal to leave the studio and form a new entertainment company.
Dissidents Win Screen Actors Guild Vote
Saturday, September 20th, 2008
The Unite for Strength group won 6 of the 11 open seats on the guild?s board, but had no immediate impact on the long-stalled contract negotiations with the major Hollywood studios.
Advertising: Chrysler Is Loyal to Its Pickup in a Market Cold to Trucks
Friday, September 19th, 2008
Despite high gas prices and the unpopularity of big vehicles, Chrysler will begin advertising the first revamped Dodge Ram truck in six years.
