Archive for August, 2008
Googling in Person to Make Friends
Sunday, August 31st, 2008
Advertisers are grappling with the idea of Google, which spent many of its early years avoiding ? and infuriating ? advertising agencies, now shifting to embrace them.
The Media Equation: In Denver, a Thousand Little Pieces
Sunday, August 31st, 2008
The new media players who came to the Democratic convention were not there just to annotate mainstream coverage: they?re in the hunt themselves.
Obama?s Speech Is a TV Hit, With Viewers and Commentators Alike
Saturday, August 30th, 2008
The speech?s ratings dwarfed the audience for the Summer Olympics and the season finale of ?American Idol? in May.
TV Decoder: Highest-Rated Convention in Television History
Friday, August 29th, 2008
Barack Obama accepted the Democratic nomination for president on Thursday as an estimated 38 million viewers watched on television, setting a new record for convention viewership.
Advertising: Cable, Quietly, Introduces an Anytime Elections Channel
Friday, August 29th, 2008
The cable industry has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching.
To Big Business, the Conventions Mean Opportunity
Friday, August 29th, 2008
To most people, the sight of tens of thousands people gathering for conventions may look like political events. But to corporate America, they are marketing opportunities.
Advertising: Major League Baseball Is Blogging Its Way Through the Playoffs
Friday, August 29th, 2008
On one 30-second spot to promote the postseason, Major League Baseball evokes the tortured history of the Chicago Cubs, taps in to the iconography of new media and makes fun of the president.
SearchDay: Search Ad Tools Help Manage Complexity
Thursday, August 28th, 2008
Today's search engine marketing news and opinion: Search Ad Tools Help Manage Complexity; Real-Time Analytics with Woopra; Yahoo Adds Speed, Smarts, and Languages to Safari Plug-In, Inquisitor; and more.
China?s Promise Excites the Sports Stars
Wednesday, August 27th, 2008
The Olympics? star athletes are hoping to cash in on Chinas?s boom in sports marketing and sponsorship deals.
At Disney, Blu-ray Sales Team Is a Cast of Characters
Wednesday, August 27th, 2008
Disney has put together a marketing campaign using Pinocchio and Snow White to accelerate consumer adoption of next-generation DVD technology and boost sales.
Advertising: Thinking of You (Especially the Media Buyers)
Tuesday, August 26th, 2008
Hallmark Magazine has started to send special greeting cards to the decision makers at media agencies to encourage them to buy advertising pages for their clients.
SearchDay: Content? Content. Content!
Monday, August 25th, 2008
Today's search engine marketing news and opinion: Content? Content. Content!; Proper SEO and the Robots.txt File; Dynamic Keyword Insertion: Friend or Foe?; and more.
Media Talk: What George Orwell Wrote, 70 Years Later to the Day
Monday, August 25th, 2008
George Orwell?s copious diaries are now being published every day in blog form, exactly 70 years after they were made.
Web Audience for Games Soars for NBC and Yahoo
Monday, August 25th, 2008
The extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC?s Web site and Yahoo?s Olympics section.
On TV, Timing Is Everything at the Olympics
Monday, August 25th, 2008
Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.
A Home Network Where Your TV Talks to Your Fridge
Monday, August 25th, 2008
The leading players in the consumer electronics industry are revamping their audio and video equipment for a future centered on the Internet.
Media Talk: Caucasus War Draws Interest
Monday, August 25th, 2008
How did the Russia-Georgia conflict draw big coverage in a busy news week? The media placed it in a cold war context in terms Americans could grasp.
Advertising: America?s Commercials at the Olympics
Monday, August 25th, 2008
A roundup of the Olympic Games from an ad-watcher?s point of view. Some ads were worthy of gold, while others deserved some baser metals.
The Media Equation: A Campaign Not Filtered by the Press
Sunday, August 24th, 2008
The Obama team?s direct approach: YouTube and text messages.
Superheroes to Be Recast for Japan
Sunday, August 24th, 2008
Marvel is teaming up with Madhouse, a Japanese animation studio, to create versions of its characters for four series that will premiere in spring 2010 in Japan.
Media Talk: Can Hollywood Help LinkedIn?
Sunday, August 24th, 2008
As LinkedIn struggles to remain relevant in an ever more socially networked world, the Internet company has found a constituency that might need its help.
Drilling Down: Preferring the Web Over Watching TV
Sunday, August 24th, 2008
For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set, according to a recently released study.
Networks Hope to Find Unique TV Moment at Democratic Convention
Sunday, August 24th, 2008
CNN?s decision to spend close to $100,000 on an aerial camera shot at the Democratic National Convention shows the steps networks are willing to take to compete for viewers.
SearchDay: The Future of SEM Education
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You're Going; Microsoft Adds Image Hotspots to Live Search Design; and more.
SearchDay: Press Releases and Search Engine Optimization
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: Press Releases and Search Engine Optimization; When's an Outage More than Just an Outage?; Google's Sergey Brin on Local Mobile Search; and more.
SearchDay: What’s Wrong With Being Cuil?
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: What's Wrong With Being Cuil?; Google vs. Yahoo on Paid Links; Marchex Launches Integrated Local Ad Platform; and more.
SearchDay: Awesome Ad Groups: Small is Good
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: Awesome Ad Groups: Small is Good; After the Yahoo Shareholder Meeting; Google Translate Goes Live with Human Translators; and more.
SearchDay: Link Building with Customers
Sunday, August 24th, 2008
Today's search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more.
SearchDay: Oil and Water? SEOs vs. Content Owners
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: Oil and Water? SEOs vs. Content Owners; Getting Vertical Search Right: A Sneak Preview; Google Warns on AOL Investment Loss; and more.
SearchDay: Has Mobile Local Search Finally Arrived?
Sunday, August 24th, 2008
Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more.
Crowd Funding: A Different Way to Pay for the News You Want
Sunday, August 24th, 2008
Journalists are turning to the public for ideas and the money to do their investigative reporting.
Scene Stealer: The Murky Side of Movie Rights
Sunday, August 24th, 2008
The film industry has been buzzing over 20th Century Fox?s claims that it has the rights to the graphic novel on which Warner Brothers is basing ?Watchmen,? its giant superhero movie.
The Year of the Political Blogger Has Arrived
Sunday, August 24th, 2008
Online partisans, many of whom are self-financed, must contend with all the logistical and financial hurdles just to get to their parties? conventions.
Scene Stealer: The Murky Side of Movie Rights
Saturday, August 23rd, 2008
The film industry has been buzzing over 20th Century Fox?s claims that it has the rights to the graphic novel on which Warner Brothers is basing ?Watchmen,? its giant superhero movie.
Crowd Funding: A Different Way to Pay for the News You Want
Saturday, August 23rd, 2008
Journalists turn to the public for ideas and the money to do their investigative reporting.
Harlem Plan for a TV Base Deteriorates
Saturday, August 23rd, 2008
The grand plan to bring the headquarters for Major League Baseball?s new cable television network to East Harlem is unraveling.
TV Sports: A Detail-Oriented Voice for an Overlooked Sport
Saturday, August 23rd, 2008
Ato Boldon has emerged as one of NBC?s best analysts, a blend of athletic smarts, charisma, precise analysis and brashness.
Olympics Are Ratings Bonanza for Chinese TV
Friday, August 22nd, 2008
The broadcast of the Beijing Olympic Games has been a boon for China Central Television, one of the chief propaganda arms of the state and perhaps a new global media titan.
Advertising: Seeking More Viewers, MSNBC Turns Left
Friday, August 22nd, 2008
With the promotion of Rachel Maddow, the Air America radio host, to a prime-time television spot this week, MSNBC cemented its identity as a channel for a liberal audience.
State of the Art: From Snapshots, a 3-D View
Thursday, August 21st, 2008
Photosynth, a sophisticated technology from Microsoft, turns a bunch of overlapping photos into a 3-D panorama.
Comcast to Slow Internet Service at Times to Its Heaviest Users
Thursday, August 21st, 2008
After regulators ordered Comcast to devise a new method for managing its traffic, the company said it would reduce top speeds for the heaviest users for 10 to 20 minutes.
NBC to Acquire British Production Agency for International Unit
Thursday, August 21st, 2008
NBC Universal said that it had signed an agreement to acquire an independent production agency in Britain, giving it a base of operations for international expansion.
Advertising: Those Shelved Brands Start to Look Tempting
Thursday, August 21st, 2008
In a tough economy, marketers are looking at brands that they already own to see if they can be revived or renewed to save costs on advertising.
Advertising: A Small Empire Built on Cuddly and Fuzzy Branches Out From the Web
Wednesday, August 20th, 2008
Given all the nastiness on the Internet -- blog trolls, flame wars, vicious gossip, pornography, snark and spam -- what better antidote is there than looking at pictures of cute animals?
Jack C. Landau, Who Fought for Rights of News Reporters, Is Dead at 74
Wednesday, August 20th, 2008
Mr. Landau called himself a ?First Amendment guerrilla,? and used his education as a lawyer in advocacy for journalists around the country.
?Mad Dog? Joining Sirius XM
Wednesday, August 20th, 2008
On Tuesday, Chris Russo of WFAN became the star, director and executive producer of Mad Dog Radio.
ESPN Eyes Rights to Games in 2014 and 2016
Wednesday, August 20th, 2008
The sports network said it would carry more live games, regardless of the time zone, than NBC has traditionally done.
Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them
Wednesday, August 20th, 2008
The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.
News Corp. Reports Murdoch?s Income
Wednesday, August 20th, 2008
The News Corporation reported compensation of $27.5 million for its chairman, Rupert Murdoch, for its 2008 fiscal year.
MSNBC Changes Prime-Time Lineup
Tuesday, August 19th, 2008
MSNBC is removing the longtime host Dan Abrams ? its onetime general manager ? from his 9 p.m. program and replacing him with Rachel Maddow.
