Archive for June, 2008
SearchDay: Well-Rounded SEM for SMBs
Monday, June 30th, 2008
Today's search engine marketing news and opinion: The Big Picture -- Well-Rounded SEM for SMBs; SEO Competitive Analysis; Google Maps Adds Richer Data to Search; and more.
Online Tunes, in Service to Africa
Monday, June 30th, 2008
(RED), a nonprofit organization that arranges for companies to contribute a share of profits on certain products to fight AIDS in Africa, is starting a digital music service for that purpose.
The TV Watch: Meet the New ?Press,? Without Wriggling Guests
Monday, June 30th, 2008
Tom Brokaw, the former ?Nightly News? anchor, made a point of breaking with the past as the temporary host for ?Meet the Press.?
101 Secrets (and 9 Lives) of a Magazine Star
Monday, June 30th, 2008
After years of raising the profiles and circulations of magazines like Us Weekly and Star by emphasizing celebrity news and gossip, Bonnie Fuller is going out on her own.
A Movie on Your TV at Home, Before You Can Rent It
Monday, June 30th, 2008
In an industry first, Sony Pictures? movie ?Hancock? will be available after its theater run over the Internet, directly to Sony Bravia TVs with a Web connection.
Don?t Forget the Middle People
Monday, June 30th, 2008
The Screen Actors Guild, now embroiled in negotiations with film and television producers over a new contract, has made the plight of the middle-income actor the centerpiece of its campaign for more lucrative terms.
Media Talk: ?Love Guru,? Panned in U.S., Heads to India
Monday, June 30th, 2008
News outlets in India are tracking complaints and protests related to the movie?s release in the United States, as well as the film?s poor performance and scathing reviews.
In China, Jeers and Cheers for ?Kung Fu Panda?
Monday, June 30th, 2008
Sometimes it is important to take a political stand. And sometimes it is just fun to watch a cartoon panda trying to do kung fu.
Need Press? Repeat: ?Green,? ?Sex,? ?Cancer,? ?Secret,? ?Fat?
Monday, June 30th, 2008
Strategic word selection can catapult an announcement about a product or a ?breakthrough? onto the evening news instead of to the spam folder or circular file.
Online Encyclopedia Gets New Push From Discovery
Monday, June 30th, 2008
Last fall Discovery spent $250 million buying the United States portion of HowStuffWorks; now it is striving to make the site more appealing to users and advertisers.
The Media Equation: Little Movies, Big Problems
Monday, June 30th, 2008
Once you start looking under the tent poles, perhaps for a film where nothing is blown up, movie box office numbers become grim.
From Trash to Auction, Faster Than a Speeding …Well, You Know
Monday, June 30th, 2008
Original comic-book art once wiped up ink spills. Now it pulls in big bucks.
Accounts, People, Miscellany
Sunday, June 29th, 2008
Accounts, People, Miscellany.
SearchDay: Google Mobile Advertising: Start Now
Sunday, June 29th, 2008
Today's search engine marketing news and opinion: Google Mobile Advertising: Start Now; Marchex Consolidates Ad Platforms; Google Opens Location-Aware Application to 3rd Party Developers; and more.
A Cover, 40 Pages, 4 Faces and One Perfume
Saturday, June 28th, 2008
Glossy magazines and their advertisers enjoy cozy, often tangled relationships, but Harper?s Bazaar seems to have developed a new way of embracing a major sponsor.
Court Backs Cable Competition
Saturday, June 28th, 2008
A federal appeals court on Friday upheld the Federal Communications Commission?s authority to set rules meant to make it easier for new cable television competitors to gain local franchises.
Fox News Finds Its Rivals Closing In
Saturday, June 28th, 2008
Fox has seen its once formidable advantage over CNN erode in this presidential election year, as both CNN and MSNBC have added viewers at far more dramatic rates.
The Medium: The Oracle Collective
Friday, June 27th, 2008
Yahoo Answers solicits replies ? from everyone ? to any and all questions.
Ed Arno, Cartoonist of New Yorker Whimsy, Is Dead at 92
Friday, June 27th, 2008
Mr. Arno created sketchy, casually rendered cartoons on topics domestic and cosmic that appeared regularly in The New Yorker for more than 30 years.
SearchDay: Microsoft Unveils AdCenter Desktop Beta
Friday, June 27th, 2008
Today's search engine marketing news and opinion: Microsoft Unveils AdCenter Desktop Beta; Who Owns the Brand?; Measuring the Impact of Multichannel Marketing; and more.
SearchDay: When Top Keywords Suddenly Vanish
Friday, June 27th, 2008
Today's search engine marketing news and opinion: When Top Keywords Suddenly Vanish; Google PageRank isn't the Same as Ranking in Google; 3 CEOs with 3 Strategies for SEO Success; and more.
SearchDay: Five Traits of the Ideal Link Builder
Friday, June 27th, 2008
Today's search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama's Online Ad Spend Favors Google; and more.
SearchDay: Need Sitelinks? Show Google Your Site Is Useful
Friday, June 27th, 2008
Today's search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant Search; and more.
Google Tries Tighter Aim for Web Ads
Friday, June 27th, 2008
Google is for the first time testing ways to use some of its data about online behavior to aim ads at Web users.
Advertising: How Well Will Budweiser Travel?
Friday, June 27th, 2008
The Belgian brewer InBev wants to buy Anheuser-Busch for $46 billion, and promises it will make Budweiser the beer the world cracks open after a hard day?s work.
CBS to Appeal Military Court Ruling on Haditha Interview
Friday, June 27th, 2008
A First Amendment case has escalated between CBS News and a military court over a ?60 Minutes? report about an attack at Haditha, Iraq.
Investor, a Socialite, Is Charged With Fraud
Friday, June 27th, 2008
Raffaello Follieri, 29, the former boyfriend of the actress Anne Hathaway, was arrested on Tuesday and charged with fraud and money laundering.
Bits: Publicis Introduces Digital Media Initiative and Shakes Up Leadership
Thursday, June 26th, 2008
The advertising holding company Publicis Groupe announced a major reshuffling, focusing on digital media, and new partnerships with online portals.
Bits: Google Tests Using Your Search Data to Tailor Ads to You
Thursday, June 26th, 2008
It?s a small step, but significant since Google until now has said it doesn?t use its vast store of information on the behavior of its users to target ads.
What?s Obscene? Google Could Have an Answer
Thursday, June 26th, 2008
In a Florida trial, Google data will be used to argue that explicit material doesn?t violate community values.
Advertising: A Spate of Ads Gives Vent to That Howard Beale Feeling
Thursday, June 26th, 2008
Advertisers are trying to capture the spirit of outrage in campaigns that reflect and capitalize on the angry mood of the American consumer.
National Briefing | Midwest: Illinois: Tribune Tower, for Sale?
Thursday, June 26th, 2008
Tribune Company is exploring the possible sale of its headquarters on the Magnificent Mile in Chicago and buildings in Los Angeles.
Sentences Reduced for Adelphia Founder and Son
Thursday, June 26th, 2008
The sentence of John Rigas, 83, was reduced to 12 years from 15 years, and the sentence of Timothy Rigas, 52, was reduced to 17 years from 20 years, prosecutors said.
NBC Settles With Family That Blamed a TV Investigation for a Man?s Suicide
Thursday, June 26th, 2008
The family of Louis W. Conradt Jr. had filed a $105 million lawsuit against NBC, which showed Mr. Conradt on an episode of ?To Catch a Predator? on its Dateline program.
At Google, Slow Growth in News Site
Wednesday, June 25th, 2008
Six years after its start, Google News is far from achieving the kind of dominant position in news that the company has in other areas.
The Lede: Imus Explains Racial Comments
Wednesday, June 25th, 2008
On his show Tuesday morning, Mr. Imus offered a longer explanation for his remarks concerning Adam Jones, the N.F.L. player.
World Business Briefing | Europe: Britain: Ad Company?s Sales Growth Slows
Wednesday, June 25th, 2008
The WPP Group, an advertising company, said sales growth slowed in the first five months of the year as business in Western Europe continued to lag behind other regions.
Service From Google Gives Crucial Data to Ad Buyers
Wednesday, June 25th, 2008
Google?s new service will allow media buyers to identify sites where their display advertisements might work best, judged on criteria like demographics and traffic.
Advertising: Citigroup Considers Repealing a Pledge, and the Slogan With It
Wednesday, June 25th, 2008
The financial giant had promised that it would no longer reserve the right to raise interest rates on already-issued credit cards.
In Overhaul, Disney.com Seeks a Path to More Fun
Wednesday, June 25th, 2008
The Walt Disney Company, concerned that its main Web site is too corporate and not fun enough, is moving once again to overhaul Disney.com.
Advertising: Cable Channels Gain on Broadcast Networks
Tuesday, June 24th, 2008
Cable channels will sell from 7 to 8 percent more advertising than last year, preliminary figures indicate, outpacing gains at broadcast networks.
Bits: Google to Unveil New Ad-Planning Tool
Tuesday, June 24th, 2008
Google is expected to unveil a new ad-planning tool Tuesday designed to help media buyers identify a Web site?s demographic audience with more precision.
Washington Post Editor to Step Aside
Tuesday, June 24th, 2008
Leonard Downie Jr. will step down after 17 years as the top editor of The Washington Post, making way for a generational transition under a new publisher.
The Times and I.H.T. Study Web Merger
Tuesday, June 24th, 2008
The New York Times Company said that it was developing plans to merge the Web site of the International Herald Tribune with that of The New York Times.
Reporters Say Networks Put Wars on Back Burner
Monday, June 23rd, 2008
Almost halfway into 2008, the three network evening newscasts have shown 181 weekday minutes of Iraq coverage, compared with 1,157 minutes for all of 2007.
Advertising: Madison Avenue Likes What It Sees in the Mirror
Monday, June 23rd, 2008
The series ?Mad Men? is inspiring commercials, designer fashions, window displays in department stores, merchandise, and a mock issue of Advertising Age.
Papers Facing Worst Year for Ad Revenue
Monday, June 23rd, 2008
The flow of advertising dollars to Web sites from print has picked up speed.
Link by Link: Delaying News in the Era of the Internet
Monday, June 23rd, 2008
The lesson from the death of NBC News host Tim Russert seems to be this: as long as there is news, people will try to share it. And new technology makes that easier.
Bollywood Goes to Hollywood, Seeking Bargains
Monday, June 23rd, 2008
Reliance Entertainment, part of an Indian conglomerate, is in talks to finance Steven Spielberg and David Geffen in a new venture.
Comcast’s Fandango Buys Movies.com Site
Monday, June 23rd, 2008
The terms of the deal were not disclosed, but Fandango said the acquisition will help it expand its advertising revenue from movie theaters, studios and other marketers.
